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Vetted content strategist in India (UTC+6)
Dedicated and research-driven content strategist with 7+ years of professional experience writing and editing website, blog, social media, video and email content. Managed and mentored a team of writers. Awarded for consistently demonstrating the ability to make an impact. HubSpot-certifed in content, inbound, social media and email marketing. Postgraduate in international relations from Middlesex University, London. Open to remote and virtual opportunities.
Vetted content strategist in India (UTC-7)
The marketing playbook you were handed is fundamentally broken. It taught you the exact opposite of what works now: prioritizing tactics over truth, metrics over meaning, quick wins over real impact. After years working across agencies, corporations, and startups, I've discovered what truly matters: → Honest content builds stronger connections than clever marketing. → Real problems solved well create better growth than premature scaling. → Authenticity attracts the right audience, not just a large one. → Building in public creates accountability and community. → The true test of your commitment is how you respond to friction. Whether you realize it or not, you're fighting against years of misguided marketing wisdom. As a result, your content feels disconnected from your purpose, your audience senses the inauthenticity, and it's reflecting poorly on you. Trust me, it can change. For me, the path forward is simple. Integrity in business IS everything. How do I maintain that while creating effective content? I do that by: → Measuring what works in a contained environment before scaling. → Understanding hooks (I have a self-awarded PhD in this). → Knowing what it means to experience pain as a customer. → Following the best creators to mine insights. → Balancing data-driven decisions with intuition. Because words are everything. They're how we build or break trust. How we solve problems or create noise. It's as simple as this: You create lasting impact when your content: \+ solves real problems people actually have \+ communicates with complete honesty \+ persists through inevitable friction \+ builds in public with integrity The more authentic your approach, the more meaningful your growth.
Vetted content strategist in India (UTC+6)
Currently I am working with some of the most promising crypto startups placed across the globe. I have been a content strategist and project advisor to Glenrothes, Coins and Skins marketplace, EXolo - a CeDeFi, CryptoFaxReport, Validation Cloud and Chainlabo. My role at most of my previous firms have been a mix of technical research and documetation for Web3 projects and social media marketing (campaigns, technical copywriting and content development for users and communities. I would highlight myself as a self driven researcher and writer in the DeFi space. Well, in DeFi it is all about the proof. Please feel free to check out my proof of work here: www.vinitamathreja.com (my work portfolio) If you like what you see, lets hash out history, together!
Vetted content strategist in India (UTC+6)
A Marketing leader with about 20 years of track record across Brand strategy, marketing communication, Consumer research, E-commerce, Digital Marketing, Loyalty and customer engagement. Have been part of senior leadership teams - heading the marketing function for SKIDOS, a Danish edutainment brand and part of the 5-member senior leadership team. Prior to this, headed Marketing for Apex Footwear (a USD 120mn fashion & lifestyle leader in Bangladesh) as General Manager and a part of the 10-member Executive Leadership Committee. Prior to this, he has successfully built the greenfield omnichannel business for Jio Platforms (Reliance Digital) into an annualized 150 cr. (USD 20mn) business for the Entertainment category (smartphones / accessories) Extremely hands-on with tools and applications: marketing automation tools, digital advertising tools (Meta, Google, web and App marketing), analytics tools, loyalty and e-commerce platforms. **Experience with SAAS Products** **1\. ASO tools: App Follow, App Tweak (Customer Acquisition) in SKIDOS** App store optimization: Extensively optimized the individual apps listings on Appstoreconnect – keyword research, optimization, competition analysis using these tools. **2\. Customer Engagement and Retention Tools: Webengage in SKIDOS** Used the tool to segment audiences who were lost in different stages of the acquisition funnel and then re-engagement campaigns were run in order to acquire them. These included campaigns around customized pricing, exposure to specific parts of the product based on individual interests. Similarly, based on different customer usage behavior, existing customers were segmented into different cohorts and specific campaigns were run to drive increased engagement of the users with the product – this was done on both predictive churn segments as well as users with low engagement. Different kinds of campaigns were run including recurring, one-time. **3\. Analytics tools in SKIDOS, Apex, Reliance Retail** Web Analytics: Google Analytics 4, extensively used to analyze user behavior from the moment they land on a website to when they exit across multiple sessions. Created many customized reports based on business requirements. Generated actionable insights. ZOHO: Created multiple reports on customer acquisition, retention, customer cohort analysis, product engagement based on which actionable insights were taken across diverse areas including landing pages and screens optimization, pricing, acquisition funnel, etc. **4\. Customer Loyalty tool: Capillary** Customer segmentation and loyalty categories were done based on previous purchase behavior of customers. Tool used to create customized offers based on the RFM matrix (Recency, Frequency, Monetary value). The whole idea was to increase purchase frequency, average basket value, average order value, churn reduction. Incentives in the form of points were used and integrated across both online and offline formats. Post that, extensive analysis was done on customer behavior at a micro-segment level with the whole idea of creating a loyalty ecosystem based on personalization and customization. **5\. Paid Marketing Attribution tool: Singular** Used Singular to attribute and quantify the impact of paid marketing (App analytics) on overall acquisition count and value, including metrics like CLTV. Used it to analyze the impact of multiple marketing channels including Meta and Google Ads, Email marketing, etc. **6\. E-commerce Platforms: Shopify, Capillary** Have used different e-commerce platforms with different brands and have got experience in multiple modules including product listing, web merchandising, offers and promotions, analytics, and logistics and order fulfillment.
Vetted content strategist in India (UTC+6)
Experienced People Operations Specialist with a diverse background in the banking sector and a passion for upskilling and community engagement. Currently serving as a People Operations Specialist at Invisible Technologies Inc. As a Senior Team Lead at a previous role, I demonstrated strong leadership skills in managing and motivating cross-functional teams. During a self-employed period, I actively volunteered in community initiatives while upskilling myself. I have a proven track record as a Treasures Relationship Director at DBS Bank, AVP - Senior Banking Partner NR at IndusInd Bank, Senior Relationship Manager at Standard Chartered Bank, and Relationship Manager at Citibank. With a strong foundation in risk management and credit cards, I thrived as an Officer-Risk Management Credit Cards at Royal Bank of Scotland India. Dedicated, results-driven, and committed to continuous learning and growth, I excel in driving organizational success and fostering collaborative environments.
Vetted content strategist in India (UTC+6)
I'm Priya Jain, a professional full-time freelance copywriter with nine years of experience providing clients worldwide with high-quality content. I hold an MBA degree in Finance and Marketing. (I'm also an engineer). My client list includes Contentstack, Invezz, Skale, Sequel.io, Intruder, Usercentrics, and Osanao.
Vetted content strategist in India (UTC-7)
Results-driven Content Marketing & Brand Strategy Leader with a proven track record in building compelling brand narratives, developing data-driven content strategies, and driving audience engagement. Experienced in digital marketing, content automation, thought leadership, and omnichannel storytelling. Adept at leveraging SEO, analytics, and customer insights to craft high-impact campaigns that boost visibility, credibility, and conversions. Passionate about aligning content with business goals to create a strong, influential brand presence.
Vetted content strategist in India (UTC-7)
**11+ years of excellence in Performance Marketing, Handled Budget of $4 million and Generated business of around $25+ million**. Experience propelling digital marketing campaigns to achieve – or outperform – targets, I possess the knowledge and drive that will allow me to contribute toward the success of your company.
Vetted content strategist in India (UTC+6)
I have led growth and performance marketing initiatives, managing $100K quarterly budgets and leveraging AI-driven and data-driven strategies to maximize ROI. My expertise spans building customer funnels that engage at every stage (TOFU, MOFU, BOFU), Inbound Marketing, Paid Marketing (Google Ads, Meta Ads, LinkedIn Ads) SEO, Social Media Marketing, Media Buying, Negotiations, and Multichannel Communications. Additionally, I’ve streamlined lead nurturing processes by integrating CRM systems, utilizing AI to increase productivity, improve accuracy, and automate workflows. With experience in B2B, B2C, and D2C sectors—healthcare, telecom, eCommerce, and luxury goods—I have successfully managed global campaigns in India, the UAE, and the USA.
Vetted content strategist in India (UTC+6)
Over the past five years, I have extensive experience executing client SEO projects. My expertise lies in conducting comprehensive website audits, backlink audits, manual penalty cleanup, and innovative link-building techniques like link reclamation. ✅𝙃𝙚𝙧𝙚'𝙨 𝙝𝙤𝙬 𝙢𝙮 𝙨𝙚𝙧𝙫𝙞𝙘𝙚𝙨 𝙨𝙩𝙖𝙣𝙙 𝙤𝙪𝙩: 🔹 𝘾𝙤𝙢𝙥𝙧𝙚𝙝𝙚𝙣𝙨𝙞𝙫𝙚 𝘼𝙪𝙙𝙞𝙩𝙨: My audits go beyond the capabilities of tools like Moz, SEMrush, and Ahrefs, screaming frog. While I utilize these tools for data collection, I rely on my own experience for in-depth analysis. 🔹 𝙀𝙫𝙖𝙡𝙪𝙖𝙩𝙚 𝙀𝙭𝙞𝙨𝙩𝙞𝙣𝙜 𝙎𝙀𝙊 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨: If you already have an SEO company working for you, my audits can help you assess their performance and ensure they adhere to industry best practices. This evaluation can prevent potential Google penalties in the long run. 🔹𝙏𝙧𝙖𝙛𝙛𝙞𝙘 𝘿𝙚𝙘𝙡𝙞𝙣𝙚 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨: I can assist you in understanding the reasons behind a decline in traffic and provide strategies to overcome such challenges. I'm interested in the following types of projects: 🔹𝙎𝙀𝙊 𝘼𝙪𝙙𝙞𝙩/𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨: My audit reports are highly detailed and provide comprehensive analysis beyond the capabilities of tools like Moz, Screaming Frog, and SEMrush. 🔹𝘽𝙖𝙘𝙠𝙡𝙞𝙣𝙠 𝘼𝙪𝙙𝙞𝙩 𝙖𝙣𝙙 𝙋𝙚𝙣𝙖𝙡𝙩𝙮 𝙍𝙚𝙢𝙤𝙫𝙖𝙡/𝘾𝙡𝙚𝙖𝙣𝙪𝙥. 🔹𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙤𝙧 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨: By doing competitor analysis, I will identify why your competitors are ahead of you & and which keywords they are targeting, along with their ranking URLs and SEO strategy. 🔹𝘼𝙙𝙙𝙧𝙚𝙨𝙨𝙞𝙣𝙜 𝙏𝙧𝙖𝙛𝙛𝙞𝙘 𝙖𝙣𝙙 𝙍𝙖𝙣𝙠𝙞𝙣𝙜 𝘿𝙧𝙤𝙥𝙨: Whether it's due to penalties or website redesign, I can help identify and rectify issues affecting your website's performance. 🔹𝙒𝙚𝙗𝙢𝙖𝙨𝙩𝙚𝙧 𝙏𝙤𝙤𝙡𝙨 𝙍𝙚𝙫𝙞𝙚𝙬: A complete review of your webmaster tools setup to ensure optimal performance. 🔹𝙄𝙣𝙙𝙚𝙭𝙞𝙣𝙜 𝙄𝙨𝙨𝙪𝙚𝙨: If specific pages or your entire website is not getting indexed or has been deindexed, I can help diagnose and resolve the problem. 🔹𝙂𝙤𝙤𝙜𝙡𝙚+/𝙂𝙤𝙤𝙜𝙡𝙚 𝙈𝙖𝙥𝙨 𝙄𝙨𝙨𝙪𝙚𝙨: I can assist with any challenges related to G+ profiles, Google Maps, including duplicate profiles or negative reviews. 🔹 𝙍𝙚𝙙𝙞𝙧𝙚𝙘𝙩 𝙄𝙨𝙨𝙪𝙚𝙨: Troubleshooting any issues pertaining to redirects on your website. 🔹𝙂𝙚𝙣𝙚𝙧𝙖𝙡 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙍𝙚𝙫𝙞𝙚𝙬: Quickly assess your website's overall health and functionality. 🔹𝙎𝙀𝙊 𝘼𝙨𝙨𝙚𝙨𝙨𝙢𝙚𝙣𝙩 𝙛𝙤𝙧 𝙒𝙚𝙗𝙨𝙞𝙩𝙚 𝙋𝙪𝙧𝙘𝙝𝙖𝙨𝙚: If you plan to acquire a website or online shop from platforms like Flippa, I can assess its SEO viability. I also offer high-quality guest post-link-building services, including the outreach process, provided you have a reasonable budget for the campaign. Feel free to ask me any questions regarding what I can do for your website and how I approach projects.
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Get startedArc offers pre-vetted remote marketers ready to excel in their field. Explore our popular remote marketer specializations below.
Arc helps you build your team with our network of full-time and freelance content strategists worldwide.
We assist you in assembling your ideal team of programmers in your preferred location and timezone.
To hire the right content strategists, start by clearly defining your project or role. This includes the skills, experience, and deliverables you require. Write a detailed job description that outlines these needs, along with any industry-specific requirements and your company’s culture. Arc simplifies this process by instantly matching you with pre-vetted content strategists who meet your criteria, whether for a project or a long-term role. All content strategists on Arc are evaluated for their expertise, relevant experience, and communication skills, helping you find the right fit quickly and confidently.
Arc is trusted by startups and tech companies worldwide, including leaders like Spotify and Automattic. When you hire content strategists through Arc, you get access to a global pool of pre-vetted candidates ready for interviews, so there's no need to post job ads or sift through resumes. Our network of content strategists is thoroughly checked for technical skills, communication, and remote work readiness, ensuring they meet your project requirements.
With Arc's HireAI, our AI-powered recruiter, you instantly get candidate matches based on your job description, saving time and effort. Plus, our expert recruiters and account managers support you through the entire process, helping you make successful hires. Arc makes hiring easy, letting you quickly find the right content strategists without the usual hassle.
When you hire content strategists through Arc, you're choosing from the top 2% of global talent, carefully selected through a rigorous vetting process. Our three-step verification ensures all content strategists in our network are highly skilled and ready to meet your project or role needs. First, we review their profile to verify their skills, experience, and training. Then, we test their communication skills to ensure English fluency and effective collaboration.
The final step is a technical interview with an expert to assess their specific skills in detail. This means that when you hire content strategists on Arc, you're connecting with candidates who have proven expertise, strong communication, and are prepared for remote work. Our vetting process ensures you can confidently hire content strategists ready to contribute from day one.
When you hire content strategists through Arc, you can choose from freelance, full-time, part-time, or contract-to-hire options. Whether you need someone for a short-term project or a long-term role, Arc helps you find the right talent based on your needs. Freelance content strategists can be available in 72 hours, while full-time hires typically take around 14 days. If you're looking to transition a freelance hire into a permanent position, Arc also offers contract-to-hire options.
Arc provides access to a global pool of mid-level and senior-level content strategists from regions like Latin America, Eastern Europe, and Asia. This allows you to hire skilled professionals across different time zones, ensuring you find the best fit no matter where your company is based. All Arc content strategists are remote-ready and can start immediately.
With Arc's HireAI, you can find qualified content strategists in seconds. Our AI-powered platform speeds up hiring by instantly matching you with pre-vetted candidates, so there's no need to spend time searching or reviewing resumes. All talent on Arc is interview-ready and part of the top 2% who pass our strict technical and communication tests. This ensures you're only presented with high-quality professionals who meet your needs.
For freelance content strategists, you can hire within 72 hours, and full-time positions are usually filled in about 14 days. Arc's global network of over 450,000professionals helps you find the right content strategists quickly, whether for short-term projects or long-term roles.
Here's a quote from Chris Bakke, the Founder and CEO of Laskie (acquired by Elon Musk's X):
“I've been so impressed with Arc. I've sourced former founders, senior engineers, and even CMOs in less than 72 hours. Working with the Arc team feels like an extension of our own.”
Learn more about how Arc helped our partners hire remote content strategists.
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