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Having a growth marketer on your team is smart for businesses aiming to expand and grow their market presence. Growth marketers bring a mix of skills and a focus on results that can greatly help a business. Here's how your company can benefit from their expertise:
A growth marketer is not just a role but a strategic ally in your company's path to scalable and lasting growth.
A growth marketer is an expert who combines marketing strategies, data analysis, and creative problem-solving to grow your business. This role is more than traditional marketing as it focuses on rapid testing, scalable growth methods, and data-led decisions. Here are a growth marketer's main tasks:
In short, a growth marketer is a skilled all-rounder. They're good at using a range of skills and tools to drive lasting business growth in a constantly changing digital world.
When looking for a growth marketer, it's key to consider both their professional skills and personal traits that fit your company's culture. A growth marketer's job is varied, requiring a mix of technical skills and personal qualities that drive innovation and growth.
Key skills and traits:
Cultural fit:
In brief, the ideal growth marketer should have a strong set of technical skills and traits that blend well with your company's culture. This ensures effective and smooth teamwork.
Writing an effective job post for a freelance growth marketer is key to finding the right person. Your job post should clearly outline the role, what you expect, and the needed qualifications. It should also show what your company is about. Here's how to write a job post that's both engaging and precise:
How to write the job post:
Job post example:
Title: Freelance growth marketer for e-commerce brand
About us:
We're XYZ Inc., a top name in the organic skincare world. We need a skilled Freelance Growth Marketer to help our team. Our focus is on eco-friendly products and top-notch online experiences for our customers.
Role Summary:
As our freelance growth marketer, you'll be key in growing our online presence and boosting sales. Your digital marketing skills will take us to new heights.
Main duties:
Skills and qualifications needed:
Personal traits wanted:
Work details:
This role is remote and freelance, needing about 20 hours a week.
How to apply:
Send your resume and a portfolio that shows your growth marketing wins.
Join us:
At XYZ Inc., you can help a brand that loves sustainability and innovation. We're excited to see your application and the new ideas you'll bring to our team!
This template offers a straightforward, detailed description. It's designed to attract growth marketers who fit well with what your company needs and stands for.
Evaluating a growth marketer's skills and expertise is crucial to ensure they can help your business grow. You should look at both their technical skills and their approach to growth marketing. Here's a guide on how to assess a growth marketer:
Technical skills check:
Strategic and creative thinking:
Performance and results:
Cultural fit and communication:
By carefully assessing these areas, you can understand a growth marketer's abilities well. This ensures they have the right mix of technical skills, strategic thinking, and creativity to help your business grow.
When interviewing growth marketer candidates, it's key to ask questions that explore their technical skills, strategic mindset, and fit with your company. These questions should reveal not just their skills but also how they achieve real results. Here's how to group your questions:
Technical skills:
Strategic thinking:
Results and performance:
Cultural fit and adaptability:
These questions aim to fully understand the growth marketer candidate’s abilities, their approach to growth marketing, and how well they might fit in your organization.
Hiring a growth marketer on Arc is a simple process that can be done in three easy steps:
The cost of hiring a marketer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced marketers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as marketers from countries with lower living costs may offer more competitive rates.
Marketers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.