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Video isn’t just content. It’s how people remember your brand. Adding videos to your landing pages increases conversions by 86%. If you’re not investing in video marketing, you’re falling behind.
The good news is you don’t need a Hollywood budget to create impactful videos. The key is hiring the right experts who tell your story, engage your audience, and deliver results.
We will show you exactly how to hire the right video marketers. You’ll learn how to define your goals, choose the best hiring model, write a clear job description, and set a budget. Let’s get started.
Why hiring the right video marketer is important for your business
Studies show that 87% of people have been convinced to buy something after watching a video. Videos are more shareable, easier to remember, and create a stronger connection with your audience than text.
Marketers who use video see revenue growth 49% faster than those who don’t. This is because videos help guide potential customers through the buying process, increasing the likelihood of conversion. But if your videos miss the mark, they could make your brand look unprofessional.
That’s why having a video marketer on your team is crucial. They know how to create videos that grab attention, tell your brand’s story, and drive real results.
Benefits of hiring professional video marketers
Without a video marketer, you can create videos, but they might come out shaky and awkward. You may not know how to shape your story effectively, which could damage your brand. That’s why hiring a pro is all about getting real results. Here’s why bringing in the experts is totally worth it.
They create high-quality, engaging content
Professional video marketers know how to create videos that grab attention and stand out. They’re storytellers who understand how to connect with your audience, evoke emotions, and inspire action. It’s the difference between a forgettable slideshow and a powerful movie that leaves a lasting impact.
They save you time and money
Hiring a pro might seem expensive initially, but it’s an investment that saves you money in the long run. Professionals bring expertise that avoids costly mistakes and wasted time. You’ll get high-quality, effective videos faster, allowing you to focus on what really matters and growing your brand.
They keep your brand message consistent
Your brand has a unique voice and vibe, and professionals understand that. They’ll create videos that align with your style and message, ensuring your brand is instantly recognizable. Consistency doesn’t just look good; it builds trust and credibility with your audience.
They use top-notch equipment and tools
Your iPhone can only do so much. Professional video marketers use high-end cameras, lighting, and editing tools to elevate your videos from average to exceptional. Their expertise and equipment ensure your brand looks polished, modern, and truly professional, helping you stand out in a crowded market.
In-house vs. freelance vs. agency: Which video marketing option is right for you?
In-house, freelance, and agency video marketers all come with their own pros and cons. Each option offers unique benefits depending on your needs, budget, and video strategy. Here’s a breakdown of how they differ, helping you make the best choice.
In-house video marketers
When you bring a video marketer in-house, you get someone who is fully dedicated to your brand and its vision. They’re always around to collaborate, and the creative process stays aligned with your company’s goals. But is this the right fit for your team? Let's take a look.
Pros:
- You’ve got full control over the creative process, keeping your brand vibe consistent.
- Collaboration is a breeze since your team is just down the hall (or on Slack).
- It’s a long-term investment as you’re building a team that grows with your brand.
Cons:
- Higher upfront costs. Think salaries, benefits, and pricey equipment.
- You still pay your team when business slows, even if there’s less work.
- Your team might lack certain skills unless you hire a specialist for everything.
Best for: Companies with steady, long-term video needs and the budget to build an in-house dream team.
Freelance video marketers
Freelance video marketers are a great option if you need high-quality work on a budget but don’t have the need or resources for a full-time team. While in-house teams provide more control and long-term growth, freelancers offer the advantage of specialized talent and lower upfront costs.
Pros:
- Budget-friendly for one-off projects or when your in-house team needs backup.
- You get access to specialized talent with fresh, creative ideas.
- Super flexible. Hire as needed without long-term commitments.
- No overhead costs like health benefits or office space.
Cons:
- Communication can get tricky, and you’ll have less control over the process.
- Quality and style might not always match your brand perfectly.
- Your go-to freelancer might be booked when you need them most.
- You’ll need to manage contracts and payments and protect your intellectual property.
Best for: Small businesses, startups, or anyone with shifting video needs who wants affordable, flexible help.
Video marketing agencies
When it comes to comprehensive video marketing services, video marketing agencies offer a full-package solution. They bring an experienced team to handle everything from concept to execution, ideal for businesses looking for high-quality, large-scale campaigns.
Pros:
- You get an entire team with diverse skills, all in one package.
- Projects are managed smoothly with clear accountability.
- Expect consistent quality and brand alignment across all your videos.
- They can handle big, complex strategies across multiple platforms.
Cons:
- Agencies can be pricey. Think big-budget expensive.
- You’ll have less creative control and might have to compromise on some decisions.
- If they work with your competitors, things can get a little awkward.
- Relying on an outside team might cause delays or miscommunication.
Best for: Larger businesses with complex video needs, deep pockets, and a willingness to give up a bit of creative control.
Arc: A hybrid solution for hiring top video marketers
Agencies give you full service, but it can be costly and limiting. Freelance platforms? Hit-or-miss when it comes to quality. That’s where Arc steps in.
Arc connects you with pre-vetted, highly skilled video marketers at affordable rates. You get top-tier talent without the agency price or uncertainty of traditional freelance platforms. Global hiring with Arc saves you up to 80%, tapping into lower-cost regions while maintaining high quality.
Where to find skilled video marketers: Top platforms and resources
Whether you need a one-time project or ongoing support, there are plenty of options to consider. Let’s walk through the best choices so you can find the perfect fit without the stress.
Freelance platforms
Freelance platforms are packed with video marketing talent, but sorting through endless profiles can be exhausting. Plus, there’s always a risk of running into low-quality work.
That’s why Arc gives access to the pre-vetted global talent pool. With HireAI, you instantly get matched to video marketers that suit your requirements.
Video marketing agencies vs. freelancers
When it comes to hassle-free video marketing, agencies offer a full-service solution, handling everything from start to finish. With a team of experts, they provide a polished product, ensuring consistency and high-quality results across all aspects of your campaign.
A video marketing company is a great choice if you're working on a large-scale project or need a comprehensive strategy across multiple platforms. They offer creative video and post-production services, ensuring a polished final product.
However, this level of service comes at a premium, and you may have less personal attention compared to working directly with a freelancer.
On the other hand, freelancers offer flexibility and are often more affordable, especially for smaller projects or one-off videos. They allow you to work with specialized talent, which can be ideal for more focused, creative work.
The downside? You may have to manage multiple freelancers or tasks yourself, and the process may require more oversight to ensure quality and alignment with your brand.
Networking events, LinkedIn, and niche communities
Industry events, LinkedIn, and niche online groups are great ways to meet talented video marketers. These spaces help you build real connections and find people who match your brand’s vibe.
Communities like video marketing forums, Facebook groups, or Subreddits are full of skilled pros who are passionate about their work and ready to collaborate.
The step-by-step process for hiring a video marketer
A well-organized hiring process saves time, helps you avoid costly mistakes, and ensures you hire someone capable of delivering high-quality results. Follow these simple steps to find the perfect fit for your project or business needs.
1. Creating a detailed job description
Start by identifying the video services you need, such as marketing videos or promotional videos. Then, write a clear and detailed job description that outlines the role, responsibilities, and required skills.
Be specific about the technical tools needed, like Adobe Premiere, and highlight soft skills that contribute to success, such as creativity and communication. Include expectations around pay, deadlines, and deliverables to ensure transparency.
Asking candidates to share their portfolios allows you to assess their style, expertise, and how well they align with your brand’s vision, helping you find the right fit for your project.
2. Screening candidates and reviewing portfolios
When screening candidates and reviewing portfolios, evaluate their creativity, technical skills, and ability to tell a compelling story. Look for work that aligns with your project’s style and tone.
Pay attention to details like consistent branding and polished editing, and watch for red flags such as sloppy transitions or unclear visuals. This process can be time-consuming and draining, though.
To save time and resources, consider hiring video marketing experts at Arc, who are pre-screened for their skills, helping you find the right fit quickly and efficiently while saving both time and money.
3. Interviewing video marketers
Ask candidates about their creative process, platform-specific strategies, and how they measure video success. Ensure they have a deep understanding of your brand’s voice and can effectively tailor content for different channels.
It's important that they can create videos that resonate with your target audience and contribute to your broader marketing goals. A candidate who can integrate these elements into their approach will be able to craft videos that drive engagement and deliver results.
4. Finalizing the hire: Contracts, payment terms, and deliverables
When finalizing the hire, set clear expectations for deliverables, deadlines, and payment terms to ensure smooth collaboration. Discuss the usage rights for the videos and ensure both parties are aligned on how the content will be used.
Draft a comprehensive contract that outlines these details, including revisions, project milestones, and protection for intellectual property. A well-structured contract safeguards your interests and fosters a transparent and professional relationship with the video marketer.
What to look for in a video marketer: Skills and qualities
Hiring a video marketer isn't just about pressing "record." You need someone who’s creative, technically skilled, and can bring your brand’s story to life while meeting deadlines. Here's what to look for.
Technical skills
A great video marketer knows how to make your brand look polished and professional. Here’s what matters:
- Editing skills with Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve for smooth cuts, color correction, and crisp audio.
- Motion graphics and animations using After Effects or Blender to make your visuals pop.
- Storyboarding and scripting that turn ideas into engaging stories.
- Cinematography basics like lighting, camera angles, and sound design to create professional-looking content.
- Post-production magic with color grading, audio mixing, and special effects for a flawless final product.
- SEO and social media optimization to ensure your videos get seen by the right people.
- Certifications and continuous learning to stay updated with the latest tools and trends.
Soft skills
Technical skills make videos look good, but soft skills make the process smooth and effective. Look for:
- Creativity to generate fresh, engaging ideas that stand out.
- Clear communication to keep projects on track and feedback easy.
- Time management to meet deadlines without sacrificing quality.
- Adaptability to adjust to feedback and last-minute changes.
- Collaboration to work well with your team and bring ideas together.
- Attention to detail to ensure every video is polished, on-brand, and error-free.
How to write a video marketer job description
A well-crafted job description is the first step in hiring the right video marketer. It sets clear expectations and attracts candidates who align with your needs, saving you time and effort in the hiring process.
Guidelines for creating video marketer job description
Clear job title and role overview
Skip the vague titles like “Video Guru” (unless you’re running a mystical media company). Be specific. Try something like “Freelance video marketer for social media campaigns” or “In-house video marketing specialist.” It tells candidates exactly what you’re looking for.
Then, give a quick summary of why this role matters. For example: “We’re looking for a creative video marketer to craft engaging content that increases brand awareness and drives sales.” Simple, clear, and to the point.
Responsibilities and deliverables
Outline the main tasks. Think scriptwriting, video editing, SEO, and sharing content on social media. But don’t stop there. Be specific. “Create 4-5 short videos per month for Instagram and YouTube” is way better than “Make videos sometimes.”
Required technical skills
List the tools they’ll need to know, like “Proficiency in Adobe Premiere Pro, After Effects, and Final Cut Pro.” If you need someone who knows platform-specific tricks, like YouTube SEO or Facebook video ads, mention that too.
Desired soft skills
Tech skills are important, but soft skills matter just as much. Highlight things like creativity, clear communication, meeting deadlines, and working well with a team. You want someone who can handle feedback without spiraling.
Experience and qualifications
Be clear about how much experience you want. “3+ years in video marketing or digital content creation” is a good baseline. And if certifications like Adobe Certified Expert matter to you, add that in.
Compensation and project timeline
Nobody likes guessing games. Share a salary range or project budget upfront to filter out candidates who don’t fit your budget. Also, let them know if it’s a one-time project, part-time, or full-time gig.
Call to action
Wrap it up by asking candidates to send a portfolio. Be specific. “Please include examples of social media videos that highlight your creativity and technical skills.” That way, you’re not just getting random wedding videos (unless that’s what you’re looking for).
Example video marketer job post
Job title: Freelance video marketer for social media campaigns
Role overview:
We’re looking for a creative freelance video marketer to develop engaging videos that increase brand engagement and drive conversions. You’ll play a key role in crafting content for our social media platforms, especially Instagram and YouTube.
Responsibilities:
- Develop scripts and storyboards for video content
- Edit videos using Adobe Premiere Pro and After Effects
- Optimize videos for SEO and social media platforms
- Produce 4-5 educational and promotional videos per month for our YouTube Channel
- Produce short marketing videos for Instagram
- Manage video uploads and monitor performance metrics
Required technical skills:
- Proficiency in Adobe Premiere Pro, After Effects, and Final Cut Pro
- Experience with YouTube SEO and Facebook video ad optimization
- Knowledge of motion graphics and basic animation techniques
Desired soft skills:
- Strong creativity and storytelling abilities
- Excellent communication and ability to meet deadlines
- Ability to collaborate with marketing and design teams
Experience and qualifications:
- 3+ years in video marketing or digital content creation
- Adobe Certified Expert preferred
Compensation and timeline:
- Project-based budget: $1,500 - $2,000 per month
- Freelance position with potential for ongoing work
How to apply:
Please submit your resume and a portfolio showcasing your work, especially videos created for social media platforms. Include examples that highlight your creativity and technical skills.
The most important video marketer interview questions
You’ve found some promising video marketer candidates, and now it’s time for the interviews. I know, it can feel like cracking a secret code. But don’t worry, I’ve got you covered. Here are five simple, effective questions to help you spot a video marketing rockstar.
Can you walk me through your video creation process from concept to final product?
Think of this as the “how do you make the magic happen?” question. You’re looking for someone who can break down their process clearly—from brainstorming ideas to final edits. Listen for mentions of storyboarding, scripting, shot planning, editing, and how they ensure the final product is polished and ready to go.
How do you optimize videos for different platforms (e.g., YouTube, Instagram, LinkedIn)?
Posting the same video everywhere? That’s a rookie move. A solid video marketer knows each platform has its quirks, including length, format, or style. Look for someone who knows how to tweak videos to maximize engagement on each platform.
How do you measure the success of your video marketing campaigns? Which metrics do you focus on, and how do you adjust your strategy based on the results?
This one separates the pros from the amateurs. A great video marketer doesn’t just create pretty content. They track how it performs.
Look for someone who talks about views, engagement rates, click-through rates, conversions, and cost per view. Bonus points if they explain how they adjust their video marketing strategy based on those numbers.
How do you ensure that your video content aligns with a brand's voice and messaging?
You don’t want your videos feeling off-brand, like that one cousin who always shows up at family gatherings wearing something weird. Ask how they learn about a brand’s tone, style, and message and how they ensure their videos fit perfectly.
What's your process for optimizing videos for SEO and social media platforms?
Even the best video will not be seen if it is hidden in a digital black hole. To maximize visibility, a good video marketer should discuss keyword research, optimize titles and descriptions, add video transcripts, use the right hashtags, and promote content across platforms.
How much does it cost to hire a video marketer?
The cost of hiring a video marketer depends on several factors. Here’s what you can expect based on your needs and budget.
Average rates based on experience and project type
Freelance video marketers can charge anywhere from $13 to $56 an hour or $500 to $5,000 per project.
If you’re planning something big, like a product launch or a full video series, expect to pay at the higher end. Also, location matters. Rates in cities like New York and San Francisco are usually higher because, well, everything’s pricier there.
Cost breakdown: Freelance vs. agency vs. full-time
- Freelance video marketers: These are budget-friendly options. Perfect for one-off projects or when you need extra help for your in-house team. You only pay for what you need.
- Video marketing agencies: Agencies provide comprehensive video services, but they come with a hefty price tag. Expect to pay $1,000 to $50,000+ per month.
- Full-time in-house hire: This is the go-big-or-go-home option. Salaries range from $50,000 to $100,000+ per year, plus benefits. It’s perfect if you have ongoing video marketing needs and want full control, but it definitely comes with higher costs.
Hidden costs to consider
Before you finalize your budget, don’t forget the extras that can sneak up on you:
- Software licenses (hello, Adobe Creative Cloud)
- Professional equipment (cameras, lighting, and all the fancy gear)
- Stock footage and music licensing fees
- Extra revisions or last-minute edits
- Miscellaneous stuff like props, renting cool locations, or hiring actors
Setting a realistic budget
Think about what you want to achieve and how video fits into your overall digital marketing strategy. A simple explainer video might set you back $600 to $10,000+, while a full-blown social media campaign could cost $10,000 to $30,000+ per quarter.
If all this sounds overwhelming, don’t worry. Arc makes it easy to find skilled video marketers within your budget. HireAI connects you with the top 2% video marketing experts with personalized support to find the perfect fit for your project at no extra cost.
Common mistakes to avoid when hiring video marketers
Hiring pitfalls can quickly turn your exciting video project into a costly, time-consuming headache. To help you avoid those setbacks, here are some common mistakes people make when hiring video marketers and how you can steer clear of them.
Prioritizing cost over quality
We all love a good deal, but when it comes to video marketing, going for the cheapest option can cost you more in the long run. Low-budget videos can look unprofessional, fail to engage your audience, and even harm your brand’s reputation.
Instead, invest in professionals who can create high-quality content that resonates with your audience and delivers real results.
Failing to define clear project goals
Imagine asking someone to make a video without explaining its purpose. You’ll likely end up with something visually appealing but ineffective for your business. Be clear about your goals, whether it’s improving brand awareness, driving traffic, or increasing sales.
Setting specific objectives and metrics ensures everyone is aligned from the start, helping you create content that delivers measurable results and supports your business growth.
Ignoring cultural fit and communication style
Even the most talented video marketer can miss the mark if they don’t fully understand your brand’s vibe. If their style doesn’t align with your vision or they struggle to communicate with your team, the final product may fall short.
Look for someone who not only grasps your brand’s personality but also meshes well with your team’s communication style. This alignment will make the process smoother and collaboration stronger and ultimately result in videos that truly represent your brand and drive the desired impact.
Overlooking contract details and intellectual property clauses
Contracts are essential for protecting both you and your project. Skipping the fine print can lead to misunderstandings or disputes over video ownership, usage rights, and payment terms.
Ensure your contract clearly outlines ownership rights, deadlines, payment terms, and revision policies to avoid confusion. If the terms get complicated, it’s worth consulting a legal expert to safeguard your interests and prevent costly issues down the road.
Key takeaways of hiring the best video marketers
To attract the right candidates, keep your project expectations clear. Ambiguity in your requirements can lead to mismatched skills, resulting in missed opportunities.
For example, if you’re hiring a freelancer for animated explainer videos but choose someone with less storytelling experience, you might get great work but not the impact you’re hoping for.
Understanding costs and setting a budget upfront can also help avoid surprises down the road. Use Arc’s HireAI to instantly match with expert video marketers to save time and find cost-effective talent. This will ensure you hire the right fit at the right price.
