Hire the Top 2% of
Freelance Visual Designers

A visual designer creates visually engaging designs across digital and physical mediums. Their role is to effectively communicate messages and ideas through visual elements, blending art and technology to reach a target audience. A visual designer’s key responsibilities include:

• Designing visual concepts: Creating visual concepts for websites, mobile apps, advertisements, and other digital or print media.
• Brand identity development: Establishing and upholding a brand's visual identity, including logos, color schemes, and typography.
• User interface design: Crafting user-friendly and attractive interfaces for websites and apps.
• Creating graphics: Producing graphics, illustrations, and visual elements that complement the design and message.
• Teamwork: Collaborating with marketing teams, web developers, and content creators for a unified visual approach.
• Incorporating feedback: Revising designs based on client or team input.
• Trend monitoring: Keeping up with current design trends and tools to ensure relevance and effectiveness.
• Quality control: Ensuring all designs meet quality and brand standards.

When hiring a visual designer, evaluate both their technical skills and personality to ensure they fit your organizational culture. Key attributes to consider:

Essential skills and traits:

• Technical skill: Mastery of design tools like Adobe Creative Suite, Sketch, Figma, and InVision and an understanding of web design principles and UI/UX design.
• Creative thinking: The ability to innovate and conceive original design ideas.
• Detail orientation: A meticulous approach to crafting visual elements.
• Communication ability: Effectively explaining design concepts and collaborating with others.
• Problem-solving: Identifying and resolving design challenges.
• Flexibility: Adapting to new trends, tools, and design requirements.
• Efficient time management: Handling multiple projects and meeting deadlines.

Cultural compatibility:

• Team dynamics: Working well within a team and valuing collective success.
• Feedback receptivity: Being open to constructive criticism and iterative design changes.
• Design enthusiasm: A genuine passion for visual design and ongoing learning.
• Company values alignment: Sharing the organization's ethos and mission.
• Professional conduct: Upholding professionalism in all interactions.

These considerations will help you choose a visual designer who is technically skilled and a good cultural fit.

Writing an effective job post for a freelance visual designer is crucial to attract the right candidates. Your job post should be clear, engaging, and detailed, providing potential applicants with a comprehensive understanding of the role, responsibilities, and expectations. Here's how to structure your job post:

Job title:

• Use a clear and specific job title like "Freelance Visual Designer" to immediately attract qualified candidates.

Introduction:

• Start with a brief introduction about your company, highlighting its unique aspects and why it's a great place to work.
• Clearly state the key objectives of the visual designer role within your company.

Responsibilities:

• List the responsibilities and daily tasks of the role clearly.
• Include specifics, such as designing for web/mobile, creating branding materials, or collaborating with team members.

Required skills and qualifications:

• Detail the essential technical skills, like proficiency in Adobe Creative Suite, UI/UX design principles, and web design.
• Specify any necessary education, certifications, or years of experience.
• Emphasize soft skills such as creativity, attention to detail, and communication.

Preferred skills:

• Mention additional beneficial skills, like animation experience or familiarity with certain design methodologies.

Project details:

• Outline the projects they will work on.
• Clarify the contract duration and any crucial deadlines.

Application process:

• Describe the application steps, including portfolio or work sample requirements.
• Provide clear application instructions, such as a link to a form or an email address for submissions.

Example job post:

Title: Freelance Visual Designer

Introduction:

Join XYZ Corp, an innovative tech company, as a Freelance Visual Designer! We're seeking a creative and seasoned professional to enhance our digital projects.

Responsibilities:

• Create engaging graphics for our website, mobile apps, and social media.
• Work with our marketing team on branding materials.
• Turn user needs into effective UI/UX designs.

Required skills and qualifications:

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Minimum 3 years of design experience.
• Diverse portfolio showing various design skills.
• Strong communication and organizational skills.

Preferred skills:

• Background in motion graphics and animation.
• Knowledge of HTML and CSS.

Project details:

• Initial 6-month contract, extendable.
• Focus on redesigning our e-commerce platform.

Application process:

Submit your resume, cover letter, and portfolio link to jobs@xyzcorp.com. Portfolios are mandatory for consideration.

To evaluate a visual designer's abilities, focus on both their technical skills and creative abilities. Consider these specific criteria:

Portfolio analysis:

• Variety in work: Check for diverse projects like web design and branding.
• Design quality: Evaluate the aesthetic quality and detail in their work.
• Problem resolution: Assess how they addressed specific challenges.
• Consistent branding: Look for brand consistency across projects.

Technical skill evaluation:

• Tool proficiency: Confirm their expertise in key design software (Adobe Creative Suite, Sketch, Figma, and InVision).
• Web technology knowledge: Assess understanding of HTML/CSS and responsive design.
• UI/UX awareness: Discuss their approach to user interface and experience design.

Project discussion:

• Process explanation: Have them describe their design process.
• Challenge handling: Discuss past challenges and solutions.
• Team collaboration: Inquire about their experience in team settings and handling feedback.

Practical assessment:

• Design exercise: Assign a relevant design task for hands-on assessment.
• Design critique: Request a critique of a design to evaluate analytical skills.

Background check:

• Client references: Seek feedback from previous clients or employers.
• Project impact: Understand the effect of their designs on past projects.

This thorough approach will help you gauge a designer’s technical skills, creativity, and suitability for your needs.

In interviews with visual designer candidates, ask questions that reveal their technical expertise, creative process, and team compatibility. Consider these questions:

Technical and creative inquiry:

• Project walkthrough: "Can you describe your process for a recent project?"
• Trend awareness: "How do you stay current with design trends and technologies?"
• Tool preferences: "Which design tools do you prefer and why?"
• Problem-solving: "Describe a design challenge you faced and your solution."

Project and time management:

• Task prioritization: "How do you manage multiple projects?"
• Deadline handling: "Describe your approach to tight deadlines."

Team interaction and communication:

• Feedback management: "How do you handle revisions in your work?"
• Team experience: "Can you give an example of a team project you worked on?"

Cultural fit and motivation:

• Role attraction: "What drew you to this role in our company?"
• Design impact: "How do you see your role contributing to our company's success?"

These questions aim to provide a comprehensive view of the candidate’s capabilities, work style, and potential fit within your organization.

Hiring a visual designer on Arc is a simple process that can be done in three easy steps:

1. Post your job details and required skills in a job description.
2. We will connect you with pre-vetted designers who match your needs.
3. Review their profiles, interview your favorites, and hire the perfect fit.

The cost of hiring a designer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced designers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as designers from countries with lower living costs may offer more competitive rates.

Designers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.

Arc screens all of our remote visual designers before we shortlist them to you. This means you only see interview-ready, full-time and freelance visual designers on Arc. These top 2% candidates have passed both technical and communication assessments. Typically, companies begin interviewing within 1-3 days after posting their jobs to our network of over 300,000 candidates. You can expect to hire a freelance visual designer within 72 hours, or find a full-time visual designer that fits your company's needs in just 14 days.

Discover how Arc has successfully helped our partners hire remote talent.