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Freelance Product Marketers

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Freelance product marketers - Shukran B.
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Shukran B.

Vetted Product marketer in Singapore (UTC+8)

With over 7 years deeply immersed in the blockchain and cryptocurrency landscapes, I have honed my expertise across pivotal roles, from a Top 5 Layer 1 Blockchain Protocol to a multi-billion-dollar institutional crypto exchange, and collaborating closely with Tier 1 crypto venture capitals. This diverse exposure has equipped me to master the nuances of growth, business development, and strategic partnerships, making me an invaluable asset for leadership roles in thriving startups and dynamic companies within the Web3 space. My approach combines strategic foresight with hands-on execution, driving operational efficiencies and market expansion in the APAC and SEA regions. I'm eager to leverage my extensive industry insights and robust network to spearhead initiatives that propel innovation, growth, and profitability.

Startup experienceGrowth Marketing • 5 yrsProduct marketing • 5 yrsPartnership marketing • 7 yrsCryptocurrency
Freelance product marketers - Luca P.
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Luca P.

Vetted Product marketer in Belgium (UTC+1)

B2B Marketing Expert with 12 years of experience creating & managing full-funnel lead generation strategies. I help SaaS companies design, coordinate & implement end-to-end marketing programs that produce tangible business outcomes and realize growth objectives. My expertise is within paid advertising, content marketing, product marketing, lead nurturing, and data automation to navigate complex user-acquisition cycles successfully - leading to a well-rounded GTM approach. I work project-based or by daily/hourly fee. Big fan of dogs, tennis, and cooking!

B2B marketing • 10 yrsPerformance marketing • 10 yrsProduct marketing • 10 yrsContent marketing • 10 yrsGrowth MarketingEvent marketingLead generationGrowth strategyGoogle adsCampaign planningLanding pagesUser acquisitionConversion Rate OptimizationPaid mediaReportingSocial media advertisingLinkedInPodcastingCommunity BuildingUser interviewsPaid social
+14
Freelance product marketers - Viktoria M.
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Viktoria M.

Vetted Product marketer in Belgium (UTC+1)

Results-driven marketing professional with over 5 years of innovative leadership in crafting and executing strategic marketing initiatives. Recognized for collaborative leadership style, proactive, approach, and keen ability to effectively translate complex operational concepts into tangible action plans. A proven leader with a strong executive presence, capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record growth. Increased lead generation at Zibra AI by 30% in a year by creating a new marketing strategy from scratch.

Startup experienceMarketing Funnel Optimization • 5 yrsMarketing Automation • 4 yrsSocial media marketingProduct marketingMarketing strategiesMarketing operationsProduct positioningStrategy DevelopmentLead generationPPCA/B testingAdvertising copyEmail campaignsFacebook advertisingGoogle adsProject RequirementsData analyticsChange managementData governanceBusiness systems integrationMediaLanding pagesCopywritingSocial media strategy
+17
Freelance product marketers - Sooraj P.
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Sooraj P.

Vetted Product marketer in India (UTC+6)

Dynamic and result-driven Community & Marketing Manager with a strong background in community engagement and strategic marketing. More than 3 years of experience in constructing and managing online communities, driving brand awareness, and implementing effective marketing campaigns. Skilful at combining community development with marketing strategies to enhance user engagement, drive product growth, and increase brand visibility. Adept at analysing data to optimize strategies and deliver extraordinary results.

Marketing strategies • 3 yrsSocial media marketing • 3 yrsMarketing campaign • 2 yrsInfluencer marketing • 1 yrsProduct marketingMarketing ExpertCommunity managementMarket researchSocial media strategyCommunity BuildingTelegramDiscordSocial media managementTwitter/X management
+7
Freelance product marketers - Jonathan B.
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Jonathan B.

Vetted Product marketer in Germany (UTC+1)

Marketing generalist with over 15 years experience in brand, content, communications, and community, spanning across the fields of entertainment, tech, and culture. Vision-focused, strategic brand builder with a DIY punk mindset. Passionate about building brand narratives, creating meaningful content, nurturing core communities, developing strategic partnerships, and staying ahead of emerging trends.

Content marketing • 10 yrsSocial media marketing • 10 yrsInfluencer marketingPartnership marketingProduct positioningSocial media strategyCommunity managementContent ModerationAdvertising copySocial media managementSEO writingContent strategyBrand strategyWordPressReportingAnalyticsShopifyMailchimpNewsletter CreationSquarespaceSlackAdobe After EffectsGoogle g suiteDiscord ServersNotionBrand identityBrand positioningInstagram managementLinkedIn managementTikTok managementVideo advertisingWebsite contentYouTube managementCRMCustom DevelopmentA/B testingBrand messagingGrowth strategySocial media contentSocial media engagementWixContent managementPodcast ProductionBlog managementBlog writingPress relationsPress releasesTwitter/X management
+41
Freelance product marketers - Lisa M.
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Lisa M.

Vetted Product marketer in the United States (UTC-8)

Accomplished marketing leader with extensive experience driving strategic brand development, digital marketing, and campaign optimization. Expertise in leading cross-functional teams to develop and execute high-impact marketing strategies, utilizing data-driven insights to enhance product development, brand visibility, and consumer engagement. Proven track record in SEO, paid media, content creation, and performance analytics, with a focus on delivering measurable results and ensuring alignment with organizational goals. Committed to continuous development and innovation, driving business growth through evolving marketing practices and tools.

Social media marketing • 10 yrsProduct positioning • 10 yrsDigital marketingMarketing analysisBrand marketingSearch Engine MarketingEvent marketingBrand messagingBrand strategyMarket researchSEOCompetitor analysisBrandingKeyword ResearchPerformance analyticsCreative Web DesignContent strategyDashboard DesignPPC campaignsCross-functional collaborationStrategic Technology PlanningDigital strategyPaid mediaLeadershipCreative DevelopmentCreative directionBrand positioningStrategic planningBudget managementPlanningWebsite ManagementPrint DesignEvent CoordinationNegotiation SkillsPrint AdsAdvertising assets
+29
product marketers - Lisa M.'s portfolio image
Freelance product marketers - Elisabeth K.
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Elisabeth K.

Vetted Product marketer in Taiwan (UTC+8)

Hi, I am a marketing professional with various marketing experience and an MBA from National Taiwan University. I started my career in Consumer Research and moved to a Product Marketing Manager role at eBay. After graduatin from my MBA in 2023 I gained experience as a PR & SEO Senior Specialist.

SEOSEO strategyGoogle AnalyticsSalesforce
Freelance product marketers - Chris M.
Chris M.

Product marketer in the United Kingdom (UTC+1)

20+ years steering some of the worlds most recognisable brands and organisations as a senior brand and digital strategist. A seasoned hand, connecting brands with lifestyle, sport, and outdoors influenced audiences. I am an experienced senior leader specialising in growth and transformation. A career that has seen me lead both digital product, and senior marketing teams in the commercial (B2C and B2B) and NGO sectors, responsible for business units of approx $200M, leading both small teams of subject matter experts and large matrix cross functional teams. I have proven expertise developing strategy, launching products, and scaling teams for some of the most recognisable brands in the industry. My career has seen me successfully merge the roles of marketing and product leader to help teams create experiences and commercial journeys that deliver against both the strategic growth areas of a business and the needs of the end user to drive attention, engagement, and conversion. Team development and mentorship are also incredibly important to me, Personally, I’m an active outdoor person. My preferred way to spend time outdoors is cycling or running in the beautiful spaces I call home, the Calderdale area of Yorkshire.

Product Ownership • 10 yrsProduct Strategy • 10 yrsProduct marketing • 10 yrsEcommerce marketing • 10 yrsProduct positioning • 10 yrsSalesforce Marketing CloudMarketing strategiesB2B Product MarketingB2B marketingDigital marketingProduct OwnerGo to marketBrand messagingBrand strategySocial media strategyResearchLeadershipStrategyConsultingPresentationsUX workshopsMentoringStrategy Development
+16
Freelance product marketers - Zoe B.
Zoe B.

Product marketer in the United States (UTC-7)

Digital creative strategist with over 9 years of experience specializing in the intersection between brand strategy, concept ideation, and digital execution and production with a proven ability to foster relationships with cross functional teams driving successful go-to-market campaigns, product launches, and community experience programs.

Marketing strategies • 9 yrsSocial media marketing • 9 yrsProduct marketingGrowth MarketingBrand strategyInstagram managementFacebook managementSocial media strategyCommunity managementVisual designSQLGrowth strategyCommunity Building
+6
Freelance product marketers - Nigel R.
Nigel R.

Product marketer in the United States (UTC-8)

Multi-talented B2B generalist (marketing, communications, product marketing and PR). Marketing lead at multiple tech startups (4 exits). My T-Shaped Skillset: ► Go-to-Market: Launch companies and products then grow beyond initial traction ► Branding: Develop a brand that stands apart and above the noise ► Positioning: Analyze market segments and develop personas ► Messaging: Iterate positioning and messaging to captivate target audiences ► Tactical Marketing: Translate strategy into activities aligned to budgets, objectives and KPIs ► Product Marketing: Understand and respond to markets, competitive threats and opportunities ► Content Marketing: Conceive and produce high-converting content and campaigns ► Public Relations: Use creativity to connect with key publics and generate earned media ROI ► Demand Generation: Drive traffic into the top of the funnel ► Lead Generation: Generate marketing qualified leads using strategies, workflows and content ► Channel Marketing: Create and nurture partner networks to produce reseller and referral revenue ► Revenue Optimization: Minimize customer churn while maximizing customer lifetime value ► Sales Enablement: Ensure sales teams have everything—especially accurate data—to exceed quota ► Management: Grow, manage and mentor teams of professional marketers/communicators Industry experience includes AI/machine learning, ad tech, ebusiness consulting, education, hardware, wellness, HR tech, IT security, legal tech, search engine marketing, software development, supply chain management and wine & spirits.

Content marketing • 10 yrsProduct marketing • 10 yrsMarketing AutomationMarketing strategiesEvent marketingB2B Product MarketingPublic relationsCopywritingSales copywritingSales enablementContent developmentCommunicationsAudience buildingContent strategyBlogsTechnical WritingWhite PaperSEOSEO AnalysisUX/UI DesignEmail DevelopmentUI DevelopmentSurveyMonkeyWebsite migrationCase studiesEmail campaignsEvent CoordinationWebsite CMSWedsite redesignSEO writingSocial media contentSocial media strategyWebsite contentGoogle AnalyticsEvent ManagementPPCResearchConference OrganizationMedia placementsDigital advertising
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Why clients hire product marketers with Arc

Without Arc by my side, I would be wasting a lot of time looking for and vetting talent. I'm not having to start a new talent search from scratch. Instead, I’m able to leverage the talent pool that Arc has created.
Mitchum Owen
Mitchum Owen
President of Milo Digital
The process of filling our position took less than a week and they found us a superstar. They've had the flexibility to meet our specific needs every step of the way and their customer service has been top-notch since day one.
Matt Gysel
Matt Gysel
Finance & Strategy at BaseVenture
The biggest advantage and benefit of working with Arc is the tremendous reduction in time spent sourcing quality candidates. We’re able to identify the talent in a matter of days.
Philip Tsai
Philip Tsai
Director of Engineering at Chegg

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FAQs

Why do you need a product marketer on your team?

Why should you consider adding a product marketer to your team? A product marketer bridges the gap between your product development and your customers' needs, ensuring your product resonates well and meets market demands. They bring a unique set of skills that enhance your team’s strategy and creativity, positioning your product effectively in the marketplace and fostering strong customer connections.

  • Strategic market alignment: Product marketers delve deep into market research and customer insights. This knowledge helps tailor your product’s development and positioning to meet market needs, ensuring your product serves genuine customer requirements and stands out from competitors.
  • Enhanced brand perception: With their expertise in brand management and content creation, product marketers craft compelling brand narratives. These stories elevate your brand's presence and appeal, making your product more attractive to potential customers.
  • Optimized product launches: Their experience in managing product launches ensures your product debuts smoothly and powerfully. They oversee everything from generating pre-launch buzz to executing go-to-market strategies and analyzing post-launch feedback, enhancing the launch's reach and impact.
  • Data-driven decision-making: By analyzing market data and customer feedback, product marketers inform strategic adjustments and product improvements. This data-centric approach refines marketing efforts, boosting return on investment and customer satisfaction.
  • Cross-functional collaboration: Acting as the primary liaison among R&D, sales, and marketing teams, product marketers ensure that marketing strategies are fully integrated into the product lifecycle, enhancing team cohesion and strategic alignment.
  • Agility in market response: Familiar with agile methodologies, product marketers swiftly adapt marketing strategies in response to market feedback and shifts. This adaptability is crucial for maintaining competitiveness in fast-changing markets.

In summary, a product marketer is key to navigating market challenges and deepening customer relationships. Their blend of strategic, creative, and analytical talents plays a pivotal role in driving your product's success and your company's growth.

What is a product marketer?

A product marketer is a multifaceted professional essential for connecting product development with market needs and customer expectations. With a balanced mix of analytical, strategic, and creative skills, they translate complex product features into compelling market messages, spurring demand and user engagement. Their role is varied, encompassing market analysis, strategy implementation, and thorough comprehension of the product and its audience.

  • Market research and customer insights: Product marketers conduct extensive market research to understand industry trends, competitor strategies, and customer desires. Gathering customer feedback is pivotal for shaping product and marketing strategies.
  • Strategic planning: They devise and execute marketing strategies aligned with company objectives, targeting specific audiences and positioning the product effectively to grow brand awareness and customer base.
  • Brand management: Product marketers cultivate a strong brand identity through messaging that resonates with the target audience, distinguishing the product in the marketplace.
  • Content creation and digital marketing: Creating engaging content for various channels and employing digital marketing techniques like SEO and social media marketing are crucial for increasing product visibility and attracting potential customers.
  • Product launches: They are responsible for strategizing and managing product launches, ensuring a successful market introduction through strategic pricing, generating pre-launch interest, and conducting post-launch evaluations.
  • Analytical thinking: Analyzing marketing data and customer behavior helps in refining market positioning and making product adjustments.
  • Cross-functional leadership: Working across product management, sales, and customer service, product marketers ensure a unified approach to product marketing, enhancing customer insights and sales strategies.
  • Adaptability: Employing agile methodologies, they quickly respond to market feedback and adjust marketing strategies, keeping the product competitive and aligned with market demands.

Ultimately, a product marketer ensures that a product not only meets market needs but also clearly communicates its value to potential customers. They play a crucial role in transforming technical features into compelling stories that captivate and engage users.

What are the key qualities to look for in a product marketer?

Choosing the right product marketer involves a balance of technical skills, personal traits, and cultural fit with your team. It's essential to find someone who not only understands and can promote your product's value but also thrives within your team dynamics and can adapt to change. Here are key considerations when selecting a product marketer.

Top skills and qualities:

  • Market research proficiency: Strong capabilities in conducting market research and deriving actionable insights are essential.
  • Customer insight gathering: Understanding customer preferences and behaviors to guide product and marketing strategies is crucial.
  • Strategic planning ability: They should be adept at developing and executing marketing plans that capitalize on market opportunities and align with business goals.
  • Content creation and digital marketing skills: Creativity and proficiency in producing content and leveraging digital marketing strategies to enhance online presence and engagement are necessary.
  • Analytical thinking: They must be able to interpret data to support decision-making, evaluate marketing effectiveness, and drive continuous improvement.
  • Cross-functional leadership: The ability to work collaboratively across departments, ensuring marketing strategies complement product development and sales efforts, is vital.
  • Adaptability: Quick adjustment to market changes and feedback, using agile methods to modify strategies as needed, is important.

Cultural fit:

  • Collaborative spirit: A willingness to work closely with others, sharing insights and leveraging collective strengths towards marketing goals.
  • Communication skills: Exceptional ability to articulate ideas and strategies clearly and effectively is paramount.
  • Passion for products: Genuine enthusiasm for the product and its potential to meet customer needs, which motivates and drives commitment.
  • Problem-solving orientation: A proactive approach to addressing challenges and innovating solutions, promoting progress.
  • Learning agility: Openness to feedback and commitment to continuous learning and adaptation to new marketing challenges and roles.
  • Resilience: The capacity to remain positive and focused on long-term objectives despite challenges and uncertainties.

Selecting a product marketer who not only possesses the necessary skills but also aligns with your company's culture ensures not just a smooth team integration but also a significant impact on your product's market performance.

How to write an effective freelance product marketer job post?

Crafting an impactful freelance product marketer job post requires clarity, detail, and an emphasis on attracting candidates who possess the necessary skills and fit well with your project's unique needs. Your job post should clearly define the role, responsibilities, and benefits of working on your project or with your company. Here’s how to create a job post that stands out and attracts top talent.

Guidelines for writing the job post:

  • Start with a clear title: Use a specific and descriptive title, such as "Freelance Product Marketer for SaaS Startup," to immediately attract the right candidates.
  • Introduce your company and project: Briefly describe your company and the project the marketer will focus on, highlighting what makes your project unique.
  • Detail the responsibilities: List the main tasks and duties expected of the product marketer, providing clarity on what the role entails on a daily basis.
  • Specify required skills and qualities: Clearly state the skills and traits you’re looking for, distinguishing between essential and desirable qualifications.
  • Mention the project duration and expected commitment: Indicate the project's likely duration and the expected time commitment, such as full-time or part-time.
  • Discuss compensation: While it's not necessary to provide an exact salary, mentioning a compensation range or stating that pay is competitive can set clear expectations.
  • Explain the application process: Describe how candidates should apply, including any required documents and if specific tasks or questions need to be completed as part of their application.
  • Highlight cultural and team fit: Share insights into your team's culture to attract candidates who will not only excel professionally but also personally within your team.
  • Include a call to action: Encourage qualified candidates to apply and note when you plan to start reviewing applications.

Example Job Post:

Title: Freelance product marketer for innovative SaaS startup

Introduction:

We are an exciting SaaS startup in the [industry], looking for an experienced Freelance Product Marketer for a 6-month project. Our product, [brief description], aims to revolutionize [specific aspect of the industry]. If you're driven by brand building and product success in dynamic markets, we're eager to connect with you.

Responsibilities:

  • Conduct comprehensive market research and competitor analysis
  • Develop and implement targeted marketing strategies
  • Create engaging content for various channels
  • Manage and coordinate product launches
  • Utilize analytics to guide marketing decisions and refine strategies

Required skills and qualities:

  • Proven product marketing experience, particularly in the SaaS sector
  • Strong analytical and strategic planning skills
  • Proficient in content creation and digital marketing
  • Agile and responsive to market trends
  • Excellent communication and team collaboration skills

Project duration:

6 months, with potential for extension. Aiming for a 20-hour weekly commitment.

Compensation:

Competitive, based on experience. Please include your rate expectations in your application.

Application process:

Submit your resume, a cover letter explaining why you're the ideal candidate for this role, and samples of relevant work or case studies related to SaaS product marketing. Applications are accepted until [deadline].

We're looking for someone who's not just talented but also a great fit for our team culture, which values creativity, collaboration, and a data-driven approach. Interested in making a difference? Apply today!

By following these guidelines and using the example as a model, you can create a job posting that communicates the opportunity and attracts the ideal freelance product marketer for your project.

How can I evaluate a product marketer's skills and expertise?

Evaluating a product marketer goes beyond reviewing their resume; it involves understanding their strategic, creative, and analytical strengths, as well as their effectiveness in executing marketing strategies. Here are ways to assess the key abilities of a product marketer, ensuring you select a candidate capable of driving your product's market success.

Evaluating strategic thinking and planning skills:

  • Review past marketing campaigns: Ask for case studies or examples of marketing campaigns they've led. Look for evidence of strategic thinking, clear objectives, and alignment with business goals.
  • Scenario-based questions: Present hypothetical marketing scenarios to gauge their strategic problem-solving abilities.
  • Ask about market research: Discuss their experience with market research and how it informed their marketing strategies, assessing their skill in utilizing market data for product positioning.

Assessing creativity and content creation skills:

  • Portfolio review: Examine their portfolio for creativity, innovation, and the impact of their content and digital marketing initiatives.
  • Idea generation: Provide a brief for a new marketing campaign or content piece to evaluate their creative thinking and ability to generate innovative ideas.

Analytical capabilities and data-driven decision making:

  • Discuss metrics: Inquire about the metrics they prioritize and why, to understand their approach to data-driven decision-making.
  • Analytical tools proficiency: Ask about their experience with tools like Google Analytics, assessing their capability to analyze and leverage data effectively.

Execution and operational expertise:

  • Project management experience: Explore their approach to managing marketing projects, including strategy execution and post-launch analysis, to evaluate their operational skills.
  • Cross-functional collaboration: Discuss their experience working with different departments, assessing their ability to integrate marketing strategies with overall company objectives.

Cultural and team fit:

  • Personal values and work ethic: Questions about their work style and approach to feedback can help gauge their fit with your company culture.
  • Passion for the product: Evaluate their interest in your product or industry, as genuine enthusiasm can enhance their marketing efforts.

Using these methods to evaluate a candidate provides a comprehensive view of their strategic insight, creativity, analytical skills, and ability to contribute meaningfully to your product's market success.

What questions should I ask product marketers during an interview?

Effectively interviewing product marketers involves exploring their strategic acumen, execution abilities, creativity, and understanding of your target market. Your questions should uncover not just their technical skills but also their adaptability, teamwork capabilities, and drive. Here's a structured approach to framing your interview questions.

Strategic thinking and market understanding:

  • "Can you describe a time you adjusted your marketing strategy based on market research or customer feedback?"
    • This checks their flexibility and use of insights.
  • "How do you identify and prioritize target audiences for a new product?"
    • Reveals their method for market segmentation and targeting.
  • "What methods do you use to keep up with market trends and competitor movements?"
    • Shows proactive strategies for maintaining competitiveness.

Execution and operational skills:

  • "Describe your most successful product launch. What was your role, and what made it successful?"
    • Identifies their contributions and insights into successful product introductions.
  • "How do you measure a marketing campaign’s success?"
    • Probes their understanding of key performance indicators and analytics.
  • "Can you discuss a marketing project that didn’t meet expectations and how you handled it?"
    • Highlights their resilience and capacity for learning from challenges.

Creativity and content creation:

  • "What’s your approach to creating content that resonates with your target audience?"
    • Assesses their creative process and customer understanding.
  • "Can you share an example where you had to innovate to market a product? What was the outcome?"
    • Evaluates their creativity and willingness to take risks.

Cultural and team fit:

  • "How do you prefer to communicate and collaborate with different teams?"
    • Highlights their communication style and teamwork ability.
  • "What motivates you at work, and how do you align this with company goals?"
    • Helps understand their drive and potential alignment with your objectives.

Product and industry passion:

  • "Why does our product/industry interest you?"
    • Aims to capture their genuine interest and enthusiasm.
  • "How would you explain our product to someone unfamiliar with it?"
    • Checks their ability to articulate the product's value and appeal.

Asking these questions provides a comprehensive understanding of the candidate's capabilities, thought processes, and fit with your team, aiding in the selection of a suitable product marketer.

For more frequently asked questions on hiring product marketers, check out our FAQs page.

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