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Product marketer in Singapore
With over 7 years deeply immersed in the blockchain and cryptocurrency landscapes, I have honed my expertise across pivotal roles, from a Top 5 Layer 1 Blockchain Protocol to a multi-billion-dollar institutional crypto exchange, and collaborating closely with Tier 1 crypto venture capitals. This diverse exposure has equipped me to master the nuances of growth, business development, and strategic partnerships, making me an invaluable asset for leadership roles in thriving startups and dynamic companies within the Web3 space. My approach combines strategic foresight with hands-on execution, driving operational efficiencies and market expansion in the APAC and SEA regions. I'm eager to leverage my extensive industry insights and robust network to spearhead initiatives that propel innovation, growth, and profitability.
Product marketer in India
Dynamic and result-driven Community & Marketing Manager with a strong background in community engagement and strategic marketing. More than 3 years of experience in constructing and managing online communities, driving brand awareness, and implementing effective marketing campaigns. Skilful at combining community development with marketing strategies to enhance user engagement, drive product growth, and increase brand visibility. Adept at analysing data to optimize strategies and deliver extraordinary results.
Product marketer in Germany
Marketing generalist with over 15 years experience in brand, content, communications, and community, spanning across the fields of entertainment, tech, and culture. Vision-focused, strategic brand builder with a DIY punk mindset. Passionate about building brand narratives, creating meaningful content, nurturing core communities, developing strategic partnerships, and staying ahead of emerging trends.
Freelance product marketer in Taiwan
Hi, I am a marketing professional with various marketing experience and an MBA from National Taiwan University. I started my career in Consumer Research and moved to a Product Marketing Manager role at eBay. After graduatin from my MBA in 2023 I gained experience as a PR & SEO Senior Specialist.
Freelance product marketer in the United Kingdom
20+ years steering some of the worlds most recognisable brands and organisations as a senior brand and digital strategist. A seasoned hand, connecting brands with lifestyle, sport, and outdoors influenced audiences. I am an experienced senior leader specialising in growth and transformation. A career that has seen me lead both digital product, and senior marketing teams in the commercial (B2C and B2B) and NGO sectors, responsible for business units of approx $200M, leading both small teams of subject matter experts and large matrix cross functional teams. I have proven expertise developing strategy, launching products, and scaling teams for some of the most recognisable brands in the industry. My career has seen me successfully merge the roles of marketing and product leader to help teams create experiences and commercial journeys that deliver against both the strategic growth areas of a business and the needs of the end user to drive attention, engagement, and conversion. Team development and mentorship are also incredibly important to me, Personally, I’m an active outdoor person. My preferred way to spend time outdoors is cycling or running in the beautiful spaces I call home, the Calderdale area of Yorkshire.
Product marketer in the United States
Digital creative strategist with over 9 years of experience specializing in the intersection between brand strategy, concept ideation, and digital execution and production with a proven ability to foster relationships with cross functional teams driving successful go-to-market campaigns, product launches, and community experience programs.
Freelance product marketer in the United States
Multi-talented B2B generalist (marketing, communications, product marketing and PR). Marketing lead at multiple tech startups (4 exits). My T-Shaped Skillset: ► Go-to-Market: Launch companies and products then grow beyond initial traction ► Branding: Develop a brand that stands apart and above the noise ► Positioning: Analyze market segments and develop personas ► Messaging: Iterate positioning and messaging to captivate target audiences ► Tactical Marketing: Translate strategy into activities aligned to budgets, objectives and KPIs ► Product Marketing: Understand and respond to markets, competitive threats and opportunities ► Content Marketing: Conceive and produce high-converting content and campaigns ► Public Relations: Use creativity to connect with key publics and generate earned media ROI ► Demand Generation: Drive traffic into the top of the funnel ► Lead Generation: Generate marketing qualified leads using strategies, workflows and content ► Channel Marketing: Create and nurture partner networks to produce reseller and referral revenue ► Revenue Optimization: Minimize customer churn while maximizing customer lifetime value ► Sales Enablement: Ensure sales teams have everything—especially accurate data—to exceed quota ► Management: Grow, manage and mentor teams of professional marketers/communicators Industry experience includes AI/machine learning, ad tech, ebusiness consulting, education, hardware, wellness, HR tech, IT security, legal tech, search engine marketing, software development, supply chain management and wine & spirits.
Freelance product marketer in the United States
Dynamic and result-oriented professional with extensive experience to lead companies to a successful product launch and growth by developing an initial go-to-market strategy. Proven track record to the success of several organizations, including Amazon. Demonstrates strong negotiation skills and a keen ability to build and maintain strategic partnerships globally.
Product marketer in South Africa
Bilingual French-English Product Marketing Manager with 5 years of experience in SaaS, EdTech, and strategy consulting. Passionate about transforming complex products into customer-centric solutions, I specialise in positioning, messaging, and go-to-market strategies that drive results. Highlights include building The Founder Files into South Africa’s #1 podcast for entrepreneurs, doubling company revenue year-on-year through strategic marketing, and generating 80% of inbound leads via ghostwriting and brand storytelling. Remote by design, I thrive in global teams, combining strategic thinking with creative executio. Seeking my next challenge in a scaling tech company with purpose.
Product marketer in Nigeria
A resourceful professional with experiences in marketing, business development, digital products management, credit businesses etc. One undeterred by competition. Self-driven, efficient, and innovative. Reliant on grounds of merit to measure achievements, personal growth and development whilst impacting productively and valuably to the business. Aspiring for brand, innovations, strategy and business development manager functions in banks, telecommunications and multinational companies Specialties Business Development Management Team Performance Development & Management Portfolio Management by developing categories Business Analytics Digital Marketing Brand Management Customer insights, analytics and research P&L review, analysis and management Product innovation review and management Skills and Achievements. \* Innovation: Chatted various innovative marketing products and business strategies, employed by my employers. \* Managerial Skill: from successful and profitable branch management experiences as retail and commercial branch business manager \* Business development expertise: With records of business growth and profitability as a branch manager and team lead. \* Relationship management, marketing and sales success stories; including digital marketing: Credence to 14years evidently successful marketing and sales career experience and expertise. \* Mastery in Communications; presentation and storytelling \* Financial and Credit Analysis: with the experiences of various well-performed credits advanced to customers \* I.T Skills: Linux and Database administration; Basic Web design and development (HTML), Coding and Programing with Python by Coven. \* Writing Skill: Author - Book Published Academic workshops and certifications • Basic Web design and development (HTML) • Mastering Credit and Financial Analysis, facilitated by IBFC Agusto • Marketing and Sales by Filigri consulting Ltd. • Branch Managers as CEO by WorkForce Management Center Ltd • Bank Branch Balance Sheet and profitability Management by Koeing Consults Ltd • Professional Conduct and Ethics by Chattered Institute of Bankers • Data Analytics by PWC: with Power BI • Coding and Programming with Python by Coven. • Business Processes technology(Microsoft Power Apps andPowerAutomate). • Digital Marketing by Amplify Digital • Emotional Intelligence; Creative Problem Solving & Story Telling skills by Zolts Ltd and PIPA
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Get startedWhy should you consider adding a product marketer to your team? A product marketer bridges the gap between your product development and your customers' needs, ensuring your product resonates well and meets market demands. They bring a unique set of skills that enhance your team’s strategy and creativity, positioning your product effectively in the marketplace and fostering strong customer connections.
In summary, a product marketer is key to navigating market challenges and deepening customer relationships. Their blend of strategic, creative, and analytical talents plays a pivotal role in driving your product's success and your company's growth.
A product marketer is a multifaceted professional essential for connecting product development with market needs and customer expectations. With a balanced mix of analytical, strategic, and creative skills, they translate complex product features into compelling market messages, spurring demand and user engagement. Their role is varied, encompassing market analysis, strategy implementation, and thorough comprehension of the product and its audience.
Ultimately, a product marketer ensures that a product not only meets market needs but also clearly communicates its value to potential customers. They play a crucial role in transforming technical features into compelling stories that captivate and engage users.
Choosing the right product marketer involves a balance of technical skills, personal traits, and cultural fit with your team. It's essential to find someone who not only understands and can promote your product's value but also thrives within your team dynamics and can adapt to change. Here are key considerations when selecting a product marketer.
Top skills and qualities:
Cultural fit:
Selecting a product marketer who not only possesses the necessary skills but also aligns with your company's culture ensures not just a smooth team integration but also a significant impact on your product's market performance.
Crafting an impactful freelance product marketer job post requires clarity, detail, and an emphasis on attracting candidates who possess the necessary skills and fit well with your project's unique needs. Your job post should clearly define the role, responsibilities, and benefits of working on your project or with your company. Here’s how to create a job post that stands out and attracts top talent.
Guidelines for writing the job post:
Example Job Post:
Title: Freelance product marketer for innovative SaaS startup
Introduction:
We are an exciting SaaS startup in the [industry], looking for an experienced Freelance Product Marketer for a 6-month project. Our product, [brief description], aims to revolutionize [specific aspect of the industry]. If you're driven by brand building and product success in dynamic markets, we're eager to connect with you.
Responsibilities:
Required skills and qualities:
Project duration:
6 months, with potential for extension. Aiming for a 20-hour weekly commitment.
Compensation:
Competitive, based on experience. Please include your rate expectations in your application.
Application process:
Submit your resume, a cover letter explaining why you're the ideal candidate for this role, and samples of relevant work or case studies related to SaaS product marketing. Applications are accepted until [deadline].
We're looking for someone who's not just talented but also a great fit for our team culture, which values creativity, collaboration, and a data-driven approach. Interested in making a difference? Apply today!
By following these guidelines and using the example as a model, you can create a job posting that communicates the opportunity and attracts the ideal freelance product marketer for your project.
Evaluating a product marketer goes beyond reviewing their resume; it involves understanding their strategic, creative, and analytical strengths, as well as their effectiveness in executing marketing strategies. Here are ways to assess the key abilities of a product marketer, ensuring you select a candidate capable of driving your product's market success.
Evaluating strategic thinking and planning skills:
Assessing creativity and content creation skills:
Analytical capabilities and data-driven decision making:
Execution and operational expertise:
Cultural and team fit:
Using these methods to evaluate a candidate provides a comprehensive view of their strategic insight, creativity, analytical skills, and ability to contribute meaningfully to your product's market success.
Effectively interviewing product marketers involves exploring their strategic acumen, execution abilities, creativity, and understanding of your target market. Your questions should uncover not just their technical skills but also their adaptability, teamwork capabilities, and drive. Here's a structured approach to framing your interview questions.
Strategic thinking and market understanding:
Execution and operational skills:
Creativity and content creation:
Cultural and team fit:
Product and industry passion:
Asking these questions provides a comprehensive understanding of the candidate's capabilities, thought processes, and fit with your team, aiding in the selection of a suitable product marketer.
For more frequently asked questions on hiring product marketers, check out our FAQs page.