Hire the Top 2% of
Freelance Landing Page Designers

A landing page designer is an expert who crafts dedicated web pages called landing pages for marketing or advertising campaigns. These pages are separate from the main website and serve as the destination for visitors who click on links in emails, Google ads, YouTube, Facebook, Instagram, or other web platforms.

Their core responsibilities include:

• UX/UI design: They create visually appealing landing pages that also deliver a seamless user experience. They aim to make the user's journey intuitive and simple, reducing obstacles and boosting engagement.
• Visual hierarchy: They skillfully arrange visual elements to draw attention to the most important information. The objective is to gently guide users towards the call-to-action (CTA), without making them feel coerced.
• Responsive design: They ensure that landing pages function well on various devices and screen sizes. Whether accessed via desktop, tablet, or smartphone, the landing page should provide a consistent experience.
• Copywriting: Landing page designers often double as copywriters, crafting stories that engage users and influence their decisions.
• Conversion rate optimization (CRO): The effectiveness of a landing page is gauged by its conversion rate. Designers use various CRO techniques to enhance the likelihood of conversions.
• A/B testing: Aimed at improving performance, designers conduct A/B tests to find the most effective layout, design, and copy.
• Basic coding: Knowledge of HTML, CSS, and JavaScript is essential for collaborating with web developers to bring design prototypes to life.
• SEO techniques: Part of their role includes optimizing landing pages for search engines. This involves using strategic keywords, crafting coherent meta tags, and creating SEO-friendly content.

A skilled landing page designer is more than just an artist. They are a mix of conversion specialist, communication expert, and user advocate.

When hiring a top landing page designer, it is crucial to find someone with the right technical skills and a good fit for your team culture. These professionals should excel in creative design and user-centric strategies, aiming to drive engagement and conversions. By categorizing their attributes into two areas - key skills and qualities, and cultural fit - we can identify the traits that set apart an exceptional landing page designer.

Top skills and qualities:

• UX/UI design expert: They should have a deep understanding of user experience and user interface design, enabling them to create landing pages that are visually appealing and easy to use.
• Visual hierarchy acumen: Proficiency in arranging visual elements to effectively draw attention to key page elements.
• Responsive design skills: They must be skilled in developing designs that perform well across different devices and screen sizes.
• Effective copywriting: The ability to craft persuasive copy that resonates with the audience and serves the page’s objectives.
• Data-driven CRO expertise: Proficiency in using conversion rate optimization methods to increase the landing page's effectiveness.
• A/B testing know-how: Ability to conduct A/B tests to determine the most effective design and content for conversion enhancement.
• Basic coding knowledge: Familiarity with HTML, CSS, and JavaScript to collaborate effectively with web developers.
• SEO understanding: Knowledge of SEO techniques to boost organic traffic and page visibility.

Cultural fit:

• Strong communicator: The candidate should be an excellent communicator, working well with teams, providing updates, and explaining their design approach.
• Problem-solving skills: They should proactively identify and solve potential issues in line with project objectives.
• Adaptable: Open to feedback and flexible in adjusting designs to meet changing project and team needs.
• Reliable: Demonstrated ability to meet deadlines and coordinate with various project stakeholders.
• Growth-oriented: Committed to continuous learning and staying abreast of industry developments.

Identifying these key skills and ensuring a good cultural fit will help you hire a top-tier landing page designer capable of creating engaging and effective landing pages that align with your business goals.

Publishing an effective job post for a freelance landing page designer is crucial in attracting top talent. Your job post should detail the role, necessary skills, and company context, and offer realistic job terms. Here's how to enhance clarity and SEO:

Guidelines for writing a freelance landing page designer job post

• Concise job title: Use a straightforward title like "Freelance landing page designer" for clarity and SEO.
• Detailed job description: Provide a clear overview of the role, highlighting key responsibilities and project scope.
• Specific skills and qualifications: Clearly list required skills such as UX/UI design, visual hierarchy, responsive design, copywriting, A/B testing proficiency, basic web development, and SEO knowledge.
• Company insight: Briefly describe your company, focusing on your mission, culture, and unique appeal to potential candidates.
• Job details: Include specifics like project duration, weekly hours, and start date.
• Application instructions: Outline the application process, specifying requirements for portfolios or work samples.

Example job post

Job title: Freelance landing page designer

Introduction:

XYZ Inc., a forward-thinking e-commerce company, seeks an experienced Freelance landing page designer to craft high-converting landing pages for our varied product lines.

Responsibilities:

• Develop responsive landing page designs
• Collaborate on compelling copy creation
• Conduct A/B tests and analyze outcomes
• Implement SEO strategies for organic traffic
• Coordinate with developers for design implementation

Qualifications:

• Skilled in UX/UI design and visual hierarchy
• Basic coding knowledge in HTML, CSS, JavaScript
• Experienced in A/B testing and SEO tactics
• Strong copywriting abilities
• Portfolio showcasing successful landing page projects

Company overview:

At XYZ Inc., we nurture an energetic remote work culture, promoting creativity and teamwork. Our focus is on delivering results with flexible work schedules.

Job details:

This project-based role spans three months initially, potentially extendable, requiring about 20 hours weekly.

Application process:

Interested? Please send your portfolio, examples of your landing page designs, and a summary of your design philosophy.

We look forward to your application!

This streamlined job post is designed to attract ideal candidates by concisely presenting the role, qualifications, and company ethos, aiding candidates in assessing their fit.

Evaluating a landing page designer's proficiency requires a multi-faceted approach that goes beyond just their credentials or portfolio. While these elements are vital, they only represent the starting point. It's crucial to also assess their problem-solving abilities, industry knowledge, and communication skills, among other aspects. Here's a guideline to help you gauge a landing page designer's expertise:

Technical skills & portfolio

• Diverse portfolio: Critically review the designer's portfolio for varied design styles, proficiency in creating clear visual hierarchies, and responsiveness across different devices.
• Tool proficiency: Confirm the designer's skill in using key design tools like Sketch, Adobe XD, InVision, Figma, etc.
• UX/UI expertise: They should exhibit strong UX/UI design principles and their practical application for enhancing user engagement.
• Copywriting ability: Look for persuasive copy in their designs, showcasing their skill in driving user action through words.
• SEO understanding: Ensure they grasp SEO principles and can apply them effectively in landing page design.

Problem-solving skills

• Case study analysis: Ask for case studies showing their approach to problem-solving, especially where their designs have boosted conversions.
• Practical tests: Present a design challenge relevant to your business to see their approach to real-world issues.

Understanding of your industry

• Relevant experience: Check for past work in your industry or similar fields. Familiarity with industry standards, user expectations, and typical challenges is advantageous.
• Industry knowledge: During interviews, assess their insight into your business, target audience, and market competition.

Communication and collaboration skills

• Effective communication: Look for clarity, brevity, and openness in their communication during interviews. Evaluate their ability to explain complex ideas simply.
• Feedback receptivity: Observe their willingness to accept and constructively use feedback.

It's important to remember that different business needs require different ideal candidates. Use these guidelines as a starting point, adjusting them to fit your specific requirements. A balanced evaluation of these quantitative and qualitative aspects will lead you to a top-tier landing page designer who aligns with your project's unique demands.

To establish your online presence and maximize conversions, you must choose the right candidate for your landing page design. Conduct a thorough interview with potential candidates to gain valuable insights into their skills, strategies, and fit with your company. For clarity and SEO optimization, categorize your questions to cover their technical expertise, problem-solving abilities, industry knowledge, and communication style.

Technical skills

• Could you outline your design process, from initial idea to final execution?
• What are your preferred design tools, and how proficient are you with them?
• Share an example of a successful landing page you've created and discuss its effectiveness.
• How do you incorporate SEO principles in your landing page designs?

Problem-solving abilities

• Describe a complex design challenge you've encountered and how you resolved it.
• What strategies would you employ to enhance a landing page with low performance?

Understanding of the industry

• How do you tailor your designs for different industries or target audiences?
• Considering our industry and target audience, what would be your approach to optimize our landing page for conversions?

Communication and collaboration skills

• What is your preferred method for communicating progress and updates during a project?
• Can you recall a time when you effectively implemented critical feedback?

Culture fit

• What does your ideal work environment look like?
• How do you manage work-life balance, especially in remote work situations?

These questions will help you understand the candidate's attributes, approach, and suitability for your needs. Remember, the ideal candidate should not only possess the required skills but also fit well with your team's culture and project objectives.

Hiring a landing page designer on Arc is a simple process that can be done in three easy steps:

1. Post your job details and required skills in a job description.
2. We will connect you with pre-vetted designers who match your needs.
3. Review their profiles, interview your favorites, and hire the perfect fit.

The cost of hiring a designer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced designers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as designers from countries with lower living costs may offer more competitive rates.

Designers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.

Arc screens all of our remote landing page designers before we shortlist them to you. This means you only see interview-ready, full-time and freelance landing page designers on Arc. These top 2% candidates have passed both technical and communication assessments. Typically, companies begin interviewing within 1-3 days after posting their jobs to our network of over 300,000 candidates. You can expect to hire a freelance landing page designer within 72 hours, or find a full-time landing page designer that fits your company's needs in just 14 days.

Discover how Arc has successfully helped our partners hire remote talent.