Hire the Top 2% of
Freelance WordPress Designers

A WordPress designer creates visually appealing and user-friendly websites by customizing and optimizing WordPress themes and plugins. With a blend of technical expertise and creative design skills, they ensure the website appeals to its intended audience.

Key responsibilities of a WordPress designer include:

• Design and development: Creating engaging designs for WordPress sites, customizing themes, and developing unique themes tailored to project needs.
• Adapting web designs: Ensuring websites are responsive and work well on various devices and screen sizes.
• Page building: Using tools like Elementor, Divi, or Beaver Builder for efficient web page creation and customization.
• Coding: Writing clean and efficient HTML and CSS code to enhance website design and functionality.
• Graphic design: Integrating graphic design elements using tools like Adobe Creative Suite.
• Improving user experience: Using UX/UI design principles for intuitive and easy-to-use navigation and interfaces.
• Performance management: Optimizing website performance, focusing on speed, responsiveness, and core web vitals.
• SEO implementation: Incorporating SEO strategies to improve discoverability and organic traffic.
• E-commerce integration: Adding e-commerce capabilities like WooCommerce for online transactions, if necessary.
• Effective communication: Collaborating and sharing ideas, solutions, and design justifications with other teams.

By fulfilling these roles, a WordPress designer helps businesses establish a compelling online presence, engage their audience, and achieve business goals.

When hiring a WordPress designer, it is important to look for someone who can effectively portray your brand through a functional, engaging, and visually appealing website. The hiring process should evaluate their technical skills and compatibility with your company culture. The ideal candidate should demonstrate top technical skills, desirable personal attributes, and a strong cultural fit.

Top technical skills and personal attributes

A top-tier WordPress designer should have these essential technical skills and personal qualities:

• Custom theme development: Expertise in creating and tailoring WordPress themes to reflect your brand's unique identity.
• Responsive web design: Skills in crafting websites that look great and work smoothly across different devices and screen sizes.
• Page builder proficiency: Proficiency with popular page builders like Elementor and Divi for effective web page design and customization.
• HTML & CSS expertise: Solid knowledge of HTML and CSS to build clean, efficient websites.
• Graphic design skills: Creativity and proficiency in graphic design tools, such as Adobe Creative Suite, to produce eye-catching web designs.
• UI/UX design principles: A strong grasp of UI/UX design best practices for creating intuitive and user-friendly websites.
• Performance optimization & SEO: Expertise in enhancing website performance and implementing SEO strategies for better search engine rankings.
• E-commerce fluency: Skills in e-commerce platforms like WooCommerce, are crucial for websites with online transaction capabilities.

Cultural fit

Cultural fit is vital for effective collaboration, job satisfaction, and long-term retention:

• Communication skills: Strong communication abilities are essential for discussing design concepts, updating progress, explaining design decisions, and team collaboration.
• Problem-solving prowess: A resilient and problem-solving mindset is invaluable in overcoming challenges.
• Adaptability: With the digital landscape constantly changing, adaptability in learning new tools and techniques is crucial.
• Attention to detail: A keen eye for detail is critical for distinguishing good from great design work.
• Passion for design: A true passion for design often leads to greater creativity and commitment, resulting in innovative and captivating web designs.

Identifying these skills and qualities in a WordPress designer will streamline your hiring process and lead to a selection that truly meets your brand's needs.

Creating a great job post for a freelance WordPress designer requires clarity, conciseness, and a detailed role description. By highlighting the essential skills and qualities that align with your business objectives, you can attract suitable candidates and streamline the hiring process. Follow the guidelines and example below to craft an engaging job post.

Guidelines for writing the job post:

• Job title: Choose a concise, SEO-friendly job title. For instance, "Freelance WordPress website designer."
• Job description: Start with a clear summary of the role, your company, and your expectations.
• Key responsibilities: Clearly outline the primary duties of the role. Include relevant keywords like "custom WordPress theme development," "responsive site design," and "WooCommerce integration."
• Skills and qualifications: Specify both technical and interpersonal skills required for the job.
• Process & collaboration: Describe the work process, including team collaboration, feedback sessions, and any project management tools utilized.
• Portfolio requirements: Clearly state your portfolio expectations to filter out unqualified applicants.

Example job post:

Job title: Freelance WordPress website designer

Job description:

We're looking for a talented Freelance WordPress Designer to join our team. You'll partner with our marketing and product departments to develop user-centric, visually engaging websites for our clients.

Key responsibilities:

• Craft and modify WordPress themes.
• Create responsive designs for multi-device compatibility.
• Expertly handle page builders like Divi or Elementor.
• Incorporate SEO strategies to boost website search rankings.
• Engage in collaborative efforts, offering design insights and regular updates.

Required skills & qualifications:

• Expertise in HTML/CSS, Adobe Creative Suite, UX/UI design principles, website performance optimization, and WordPress.
• Knowledge of graphic design and experience with WooCommerce is advantageous.
• Excellent communication skills and a proven record of teamwork.

How to apply:

Submit your resume, a brief self-introduction, and your portfolio link showcasing your design proficiency and WordPress expertise.

Remember, create a job post that is organized and looks professional but also friendly. Make sure your job post clearly explains what you are looking for. This will help you attract candidates who are a good fit for your needs.

When choosing a WordPress designer, it's important to evaluate their skills and expertise. This involves reviewing their previous work, assessing their proficiency with WordPress, and evaluating their technical and interpersonal abilities. The following steps provide a structured framework for effectively determining their suitability.

Review their portfolio

This is your insight into their capabilities:

• Quality of work: Assess the visual appeal, user-friendliness, and overall quality of the websites they've created.
• Relevance: Look for examples aligning with your project's style or industry.
• Technical proficiency: Verify their expertise in areas like custom theme creation or e-commerce solutions.

Understand their process

Discover their approach to projects:

• Discovery phase: They should focus on understanding your brand, target audience, and objectives.
• Design phase: Expect a collaborative process, with opportunities for feedback and adjustments.
• Launch & post-launch: Inquire about their strategies for post-launch activities, such as SEO enhancements or performance tracking.

Evaluate their technical skills

Examine their practical abilities in:

• Coding: Essential HTML/CSS skills are a must, even for WordPress projects.
• Page builders: Proficiency with tools like Elementor or Divi suggests efficient design capabilities.
• SEO: They need to show competency in integrating SEO within their designs.

Assess soft skills

Interpersonal skills are equally important:

• Problem-solving abilities: Discuss how they've handled nd overcome challenges in previous projects.
• Communication: Evaluate their skill in articulating ideas clearly and working collaboratively.

Check references and reviews

Gather feedback from past clients or online reviews to:

• Evaluate past performance: Gain insights from those who have worked with them.
• Reputation: Reviews can reveal their dependability, deadline adherence, and communication style.

To choose the right WordPress designer for your project, follow these guidelines to assess their skills and expertise effectively.

When it comes to hiring a WordPress designer, it's essential to ask the right questions to gauge their design skills, technical expertise, problem-solving abilities, and cultural compatibility. Group your questions under three categories: experience & skills, design approach & problem-solving, and cultural compatibility.

Experience & skills

These inquiries help you evaluate their technical expertise, past projects, and essential practical knowledge for the role:

• Can you showcase examples of WordPress websites you've developed?
  This offers insight into their design style, adaptability, and the complexity of projects they've managed.

• Describe your experience with WordPress page builders, such as Elementor and Divi.
  Understanding their expertise with these tools is crucial for assessing their technical skills.

• What programming languages are you skilled in, and how do you integrate them in WordPress projects?
  This question gauges their comprehensive technical knowledge, beyond standard WordPress themes and plugins.

Design approach & problem-solving

These questions delve into their creative process, problem-solving skills, and how they manage challenges:

• Could you describe your design process from initial concept to launch?
  Look for a focus on client collaboration, idea development, testing, revisions, and post-launch support.

• Share an example of a design challenge you encountered and how you resolved it.
  This reveals their problem-solving capabilities and ability to handle stress.

Cultural compatibility

These questions ascertain if their work style, communication, and values align with your organization:

• How do you manage feedback and revisions from clients?
  Their response should reflect their capacity to handle constructive feedback and work in a team setting.

• What is your approach to staying current with new technologies or design trends?
  An honest answer indicates their adaptability and commitment to continuous learning in the dynamic field of web design.

By asking the right questions, you can gain valuable insights into a candidate's suitability for the role, helping you make an informed hiring decision.

Hiring a WordPress designer on Arc is a simple process that can be done in three easy steps:

1. Post your job details and required skills in a job description.
2. We will connect you with pre-vetted designers who match your needs.
3. Review their profiles, interview your favorites, and hire the perfect fit.

The cost of hiring a designer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced designers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as designers from countries with lower living costs may offer more competitive rates.

Designers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.

Arc screens all of our remote WordPress designers before we shortlist them to you. This means you only see interview-ready, full-time and freelance WordPress designers on Arc. These top 2% candidates have passed both technical and communication assessments. Typically, companies begin interviewing within 1-3 days after posting their jobs to our network of over 300,000 candidates. You can expect to hire a freelance WordPress designer within 72 hours, or find a full-time WordPress designer that fits your company's needs in just 14 days.

Discover how Arc has successfully helped our partners hire remote talent.