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Vetted Marketer in India (UTC+6)
Heyyyyyyyy, I’m Siften Halwai - a Content Marketing Leader with over 9 years of experience helping global B2B tech and SaaS brands grow through SEO, content strategy, and organic performance marketing. My journey in content didn’t begin with metrics or marketing plans . in fact, it started with a deep appreciation for storytelling and audience behavior (when I was barely legal - I mean just 18 year young overenthusiastic collage kid) . Over the years, that curiosity evolved into a career built on aligning content with search intent, scaling operations, and leading teams that deliver measurable impact. Currently, I lead content strategy and SEO growth at @Newfold Digital, driving performance for global brands like Bluehost, HostGator, Yoast SEO, Web.com, and YITH. I’ve built and managed large-scale, cross-continental content teams across India, the Philippines, and Europe, and worked closely with senior leadership to define content roadmaps, set KPIs, and drive long-term organic success. Some of the work I’m proud of: - 600% increase in keyword impressions for Bluehost.com - Scaled content production from 28 to 140+ pieces/month without increasing headcount - Managed ccTLD content localization for global markets (Bluehost.de, .fr, .ca, .in) using DeepL + WPML - Boosted AI/LLM citations from <150 to 5,000+ through chunking, passaging & semantic structuring - Increased organic performance through workflow optimization, CRO, and automation tools - Mentored SEO and content teams across roles, geographies, and experience levels Prior to Newfold, I led content marketing at Uplers, where I tripled organic traffic and increased SQLs by 83% through focused SEO, funnel alignment, and high-intent content frameworks. My early career with agencies like OpenXcell gave me a strong foundation in full-stack digital marketing, B2B content, and marketing automation. I thrive at the intersection of: - Strategic SEO & content planning - AI/LLM-first content optimization - Full-funnel growth and CRO - Localization & international SEO - Scalable content production systems - People leadership and mentoring If you're building a content engine, evolving your SEO strategy, or navigating AI-first SERP changes, I’d love to connect and share ideas. Let’s grow together.
Vetted Marketer in India (UTC+6)
Professional with 19+ years of experience focused on problem-solving, leveraging technical knowledge across industries and roles, including 7+ years working as a freelancer, completing 50+ Web Analytics and SEO projects.
Vetted Marketer in India (UTC-7)
I am a strategic growth leader with 18+ years of P&L leadership, driving digital transformation and global market expansion – having delivered $3.5B+ revenue through astute growth strategies and data-driven customer engagement – consistently up-ticked product adoption rates by 70%+ across global markets through innovative GTM execution. I have been recognized as a top-ranked Chief Growth Officer in Asia for pioneering AI-driven marketing automation. I have built Enterprise Ops, marketing and delivery teams and organizational processes for global operations and growth. I was nominated as one of the ‘Top 10 Chief Growth Officers for 2021-22 in India’ by the CEO Insights Magazine.
Vetted Marketer in India (UTC+6)
With over 20 years of experience leading marketing, business transformation, and growth strategy across diverse geographies, I bring a proven ability to align brand, product, and channel strategies with long-term business objectives to drive sustainable profitability. Today as Marketing enters the most transformative phase with AI, I have evolved my practice to integrated AI-led marketing operating system built on three layers: · Diagnostic Layer (AI driven brand and marketing funnel audits deriving insights). · Strategy (AI-led ICP, content, marketing funnel and brand sentiment workflows) · Automation: LLM based creative, media, acquisition, retention, brand pulse workflows. In my career, I have consistently delivered results at the intersection of **business strategy and execution**: · As **Chief Marketing Officer at SKIDOS Labs (Denmark)**, I drove global strategy for the EdTech brand, improving app-store conversions by 30%, raising customer LTV by 60%, and achieving 9% EBITDA profitability through disciplined acquisition and retention frameworks. Most importantly I led the biggest strategic shift for the brand with a 6-month project with Bates Denmark that led to a major successful brand pivot · At **Reliance Jio**, I spearheaded the greenfield launch of an omni-channel commerce business, scaling it to **$20M ARR** by creating an integrated offline–online go-to-market model. I led this entire project from scratch. · At **Apex Footwear (Bangladesh)**, as Head of Marketing and Digital, I led a **$100M business portfolio**, launched new highly successful sub-brands, built the country’s largest loyalty program (>1M members contributing 60% of revenues), and institutionalized a data-led Omni-channel business and turned into a standalone profitable channel within 2 years (with top line of USD5mn) Currently, in my role as a Fractional Growth leader with brands, I work with Founders and Accelerators of D2C brands to diagnose their pain points and set them on growth path through the above AI-led marketing operating systems. My impact areas are · Brand positioning, Pricing, ICP-fit content marketing to drive saliency · Fully integrated marketing funnels (Acquisition & Retention) to maximize LTV, reduce CAC-LTV ratio, maximize Marketing ROI · Brand Pulse through competition intelligence, customer feedback and brand sentiment tracking · Omni-channel and new business model pivots
Vetted Marketer in India (UTC+6)
Experienced Bigcommerce and Shopify Developer with over a decade of experience in e-commerce development and digital marketing. Skilled in creating user-friendly and high-converting websites, and managing successful PPC campaigns. - Developed a Bigcommerce website for Custom By Design LLC, achieving over $10,000 in monthly sales. - As an Amazon seller central expert, helped Custom By Design LLC reach over $18,000 in monthly sales on Amazon. - Built and optimized a Shopify website for Auxbeam India, resulting in a growth from 0 to $25,000 in monthly sales within a year. - Proficient in Google Ads, consistently achieving high ROI for clients. Looking to connect with business owners and marketers who need expert e-commerce development and PPC management services.
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