Hire the Top 2% of
Freelance Brand Marketers

Having a brand marketer on your team is crucial in today's complex and competitive market. They bring a mix of skills and perspectives that can boost your company's branding and market presence. Here's how they make a difference:

• Building and maintaining brand identity: Brand marketers help develop and keep a strong, consistent brand identity. This is key to gaining trust and recognition in the market.
• Positioning your brand effectively: They're key in making your brand stand out. They highlight what's unique about your brand and its values.
• Increasing customer engagement and loyalty: Brand marketers use targeted, creative strategies to engage customers, build loyalty, and create lasting relationships.
• Using market insights for strategic choices: Their deep understanding of market trends and consumer behavior provides valuable insights for strategic decisions.
• Enhancing online visibility and SEO: With digital marketing expertise, they boost your brand's online presence and search engine rankings, crucial in a digital-first world.
• Promoting teamwork across departments: They make sure marketing efforts align with your company's overall goals and brand strategy.
• Maximizing ROI on marketing spend: They design campaigns that resonate with the audience and offer measurable investment returns, ensuring efficient marketing budget use.
• Adapting to market shifts: Their ability to quickly adjust strategies keeps your brand relevant and competitive.

In short, a brand marketer is more than a product promoter. They're strategic architects who shape how people see your brand and engage your audience. Their role is vital for your brand's long-term success and adaptability in an ever-changing market.

A brand marketer is a pro at building, developing, and keeping a brand's identity strong in the market. They focus on planning and running marketing efforts that boost brand awareness and connect with the right audience. Here's what a brand marketer does:

• Crafts brand strategy: They create detailed plans outlining the brand's identity, goals, and ways to achieve recognition and loyalty.
• Analyzes the market: Brand marketers study market trends, consumer behaviors, and what competitors are doing. This research helps shape and tweak brand strategies.
• Runs creative campaigns: They design and implement campaigns that share the brand's message and values across various channels like digital media, print, and events.
• Leads digital marketing: Brand marketers handle digital strategies, including SEO, social media, and PPC campaigns, to boost the brand's online presence and engagement.
• Produces engaging content: They create top-quality content that fits the brand. This content is for different platforms, from websites to social media, aiming to attract and engage the target audience.
• Collects customer feedback: Analyzing what customers say and want helps them align the brand's offers and messages with audience needs.
• Collaborates with other departments: They work with sales, public relations, and product development teams to keep the brand message unified and consistent.
• Measures results: Brand marketers regularly check how well marketing campaigns and strategies are doing. They use metrics to guide future brand plans and improve investment returns.

In short, a brand marketer is key in shaping a brand's market image. They make sure the brand's messaging and look match its values and appeal to its target audience.

When you're hiring a brand marketer, it's important to find someone with the right skills and qualities. They should not only be great at their job but also fit well with your company's culture. Here are the main attributes to look for:

Top skills and qualities:

• Crafting brand strategies: They should be able to develop comprehensive brand strategies that match your company goals and market needs.
• Analyzing the market: The candidate needs to be good at analyzing market trends and consumer behaviors to guide branding decisions.
• Running creative campaigns: They should have expertise in designing and managing creative and effective marketing campaigns.
• Understanding digital marketing: They must know digital marketing tactics, including SEO, PPC, and social media strategies.
• Creating content: The marketer should excel at creating engaging content that aligns with your brand, for various platforms.
• Gathering customer insights: They need to be adept at understanding customer preferences and using this data for brand development.
• Working with different teams: It's important they can effectively collaborate with various departments to keep your brand consistent.
• Communicating clearly: They must have excellent communication skills to convey brand messages both inside and outside your company.
• Analyzing ROI: The candidate should be able to evaluate the effectiveness of marketing strategies and campaigns.
• Adapting and innovating: They need to be able to adapt to market changes and bring new ideas to their brand strategies.

Cultural fit:

• Matching company values: The candidate should share your company's core values and mission.
• Being a team player: They should show they can work well with others and add positively to the team dynamic.
• Loving branding: They should be genuinely excited about brand marketing and its impact.
• Open to feedback: The marketer should be willing to take and use feedback to grow personally and professionally.
• Eager to learn: They should continually seek to update their skills and knowledge, keeping up with industry changes.

Finding a brand marketer with the right mix of technical skills and qualities that match your company's culture is key. This ensures effective brand strategies and a positive work environment.

Writing a job post for a freelance brand marketer is crucial to attract the right talent. Your post must be clear, engaging, and full of details. It should give candidates a clear picture of the role, expectations, and how they can help your company succeed. Here's how to write it, plus an example:

Guidelines for writing the job post:

• Use a clear job title: Like "Freelance Brand Marketer".
• Start with an introduction: Briefly talk about your company. Highlight your mission, values, and what sets you apart.
• Describe the role: Clearly outline the responsibilities and daily tasks.
• List skills and qualifications:

• Mention key skills like brand strategy development and market analysis.
• State any necessary qualifications or experience.

• Include desired qualities:

• List qualities like creativity, adaptability, and strong communication.

• Outline the project scope and duration: Mention how long the project is and key deadlines.
• Discuss budget and payment: Share the budget or payment range and terms.
• Explain the application process: Tell candidates how to apply, what to include, and any special requirements like a portfolio.
• End with a closing statement: Invite qualified candidates to apply.

Example job post:

Title: Freelance brand marketer for an exciting project

Introduction:

At [Your company name], in [Your industry], we’re driven to bring innovative solutions to our customers. We need a creative, experienced freelance brand marketer to boost our brand.

Role overview:

You'll develop and implement a brand strategy, analyze market trends, and create content across platforms. The project will last [duration], focusing on our digital presence and customer engagement.

Skills and qualifications:

• Proven brand strategy and market analysis experience.
• Strong digital marketing skills, including SEO and social media.
• Excellent in creating content and communicating.
• A portfolio showing your branding work.

Desired qualities:

• Creative and passionate about branding.
• Able to work alone and with a team.
• Adaptable to market changes.

Project scope and duration:

The project will last [X months], starting [start date].

Budget and payment terms:

We offer a competitive rate, based on experience. We'll discuss payment terms with the selected candidate.

Application process:

Send your resume, cover letter, and brand marketing portfolio to [email address] by [closing date].

Join our innovative team at [Your company name]! We can't wait to see your creativity and impact on our brand. Apply now!

This template will help you create a job post that's clear, detailed, and engaging. It'll attract the right freelance brand marketers for your project and company.

Checking a brand marketer's skills and expertise is key to finding someone who can help your brand grow and succeed. To properly assess their abilities, look at these points:

• Review their past work and portfolio:
  • Look at their previous projects for creativity, effectiveness, and how well they matched brand goals.
  • Check for a variety of work in their portfolio to see their adaptability.
• Understand their brand strategy approach:
  • Ask how they develop and execute brand strategies.
  • See if they can align these strategies with business goals and market trends.
• Check their market analysis skills:
  • Assess their market research skills and how they use insights.
  • Make sure they understand the competitive landscape and consumer behavior.
• Gauge their digital marketing knowledge:
  • Ask about their SEO, social media, and other digital marketing experiences.
  • See how they fit digital marketing into the overall brand strategy.
• Evaluate their content creation skills:
  • Review their content for quality, consistency, and brand voice alignment.
  • Check if they can create engaging content on various platforms.
• Look at ROI and performance tracking:
  • Discuss how they've measured past campaign successes.
  • See if they use data analytics in marketing decisions.
• Assess communication and teamwork skills:
  • Notice how clear and effective they are in talking during the interview.
  • Ask about their experiences in working with different teams.
• Test their problem-solving and adaptability:
  • Give them hypothetical situations to see how they solve problems.
  • Check how well they adapt strategies to market changes and feedback.
• Check cultural fit and value alignment:
  • Make sure their professional values and style match your company's culture.
  • Look for their enthusiasm for your brand and mission.
• Ask for references and testimonials:
  • Contact their past employers or clients for feedback on their performance.
  • Look for consistent positives in the feedback from references.

By thoroughly checking these areas, you'll get a full picture of the brand marketer's skills and expertise. This will help you make a well-informed hiring decision.

When you interview brand marketer candidates, it's key to ask focused questions. These questions should help you understand their expertise, strategic approach, and fit for your company. They should reveal their experience, approach to branding, and how they'll adapt to your business. Here are the questions, sorted by focus area:

Experience and past projects:

• Can you talk about a brand marketing campaign you've led and its impact?
• How have you measured the success of your past campaigns?
• Give an example of how you've adjusted a brand strategy based on market shifts or feedback.

Strategic thinking and skills:

• What's your method for creating a brand strategy for a new product or service?
• Can you discuss your digital marketing experience, especially in SEO and social media?
• Describe how you conduct market analysis and apply these insights in your work.

Creativity and content creation:

• Can you show examples of engaging content you've made and explain your thinking?
• How do you make sure your content fits the overall brand voice and aims?
• Talk about a time when you used creativity to overcome a branding issue.

Communication and collaboration:

• How do you work with different teams to keep the brand consistent?
• Describe a time you handled differing opinions or ideas within a team.

Adaptability and problem-solving:

• Talk about a tough situation in brand marketing you've faced and how you solved it.
• How do you keep up with brand marketing and digital advertising trends?

Cultural fit:

• How does your work style mesh with a company's culture and values?
• What drives you in a brand marketing role?

Asking these questions gives you a full view of the candidate's skills and how they might help your brand marketing goals. Remember, you're assessing their technical skills and how well they'll fit and thrive in your company's culture.

Hiring a brand marketer on Arc is a simple process that can be done in three easy steps:

1. Post your job details and required skills in a job description.
2. We will connect you with pre-vetted marketers who match your needs.
3. Review their profiles, interview your favorites, and hire the perfect fit.

The cost of hiring a marketer can vary based on factors such as project complexity, the candidate's expertise, and location. Experienced marketers with specialized skills tend to charge higher rates. Additionally, the geographical location can influence the cost, as marketers from countries with lower living costs may offer more competitive rates.

Marketers on Arc set their rates to be market-competitive and reflective of their skills. You will have the opportunity to share your budget for the role when submitting your request details.