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Your products are great, but what’s the point if no one sees them? With millions of listings on Amazon, even the best products can disappear into the void without smart marketing.
Amazon marketing is complex, but hiring the right expert can turn invisible listings into top sellers.
This guide will show you how to find skilled Amazon marketers who can take your store from invisible to unstoppable, covering everything from what they do to how to budget for their services.
What is Amazon marketing?
Ever feel like your product is just sitting on Amazon, collecting digital dust? Amazon is a massive marketplace, and without a solid strategy, your products can get lost in the crowd.
That’s where Amazon marketing comes in; it ensures your products get noticed and sell better on Amazon. It includes the following:
Brand marketing
Brand marketing builds your product’s reputation with tools like A+ content, enhanced brand content, and Amazon Stores. It creates a trustworthy and professional brand image that encourages shoppers to buy with confidence.
Product marketing
Product marketing highlights your product’s best features through clear titles, bullet points, detailed descriptions, and high-quality images. This grabs attention and convinces shoppers to hit the “Buy Now” button.
Amazon SEO
Amazon search engine optimization (SEO) improves your product listings' ranking in search results. Since Amazon is essentially Google for shoppers, strong SEO ensures your products are easier to find, driving more traffic and sales.
Paid advertising
Paid advertising lets you skip the line and get immediate visibility. Sponsored Products, Sponsored Brands, and Sponsored Display ads put your products in front of the right buyers at the right time, boosting clicks and conversions when managed effectively.
What does an Amazon marketing expert do?
An Amazon marketing expert helps products get more attention, sell better, and succeed on Amazon. Their main tasks include:
Managing PPC ads
One of their key roles is running Pay-Per-Click (PPC) ad campaigns. They create, improve, and track ads on Amazon, including Sponsored Products, Brands, and Display ads. They research keywords, write engaging ad copy, set bids, and adjust campaigns to achieve the best results.
Optimizing product listings for SEO
If your product listings aren’t optimized, they might as well be invisible. Experts research high-impact keywords, craft compelling titles and descriptions, choose the right categories, and ensure images and bullet points do their job.
Setting up Amazon affiliate marketing
Amazon’s affiliate program is like having a team of influencers and bloggers selling your product for you. Experts connect brands with the right partners, set up commission structures, provide marketing materials, and track results to increase sales and exposure.
Using social media and influencers
A well-placed Instagram story or YouTube review can do wonders for your Amazon sales. Experts find the right influencers, create compelling campaigns and develop content that actually gets people to click “Add to Cart.”
Analyzing data and tracking performance
Amazon provides a lot of data, but knowing what to do with it is another story. Experts use tools like Amazon Seller Central, Helium 10, and Jungle Scout to track sales, ad performance, and keyword rankings.
They turn numbers into insights and then use them to improve results (so you don’t have to guess what’s working).
Why you should hire an Amazon marketing expert
Just when you think you’ve figured it out, the algorithm changes, competitors undercut you, and sales drop. Amazon marketers know how to adapt, improve, and keep your products selling. Here are the top reasons to hire one.
They understand Amazon’s algorithms and ads
Amazon’s search and ad systems change constantly, making it difficult to keep up. Experts stay ahead of these updates, ensuring your product listings are optimized, and your ads are fine-tuned for maximum visibility.
They know how to work with Amazon’s ranking system so your products reach the right buyers, driving more traffic and increasing sales.
They save you time
Managing Amazon marketing involves keyword research, ad management, listing optimization, and endless data tracking. It’s a full-time job that demands constant attention.
Hiring a marketing expert takes that weight off your shoulders, giving you more time to focus on growing your business, developing new products, or simply taking a well-earned break.
They help you get better results
Wasting money on poorly managed ads is easy, but experts ensure every dollar is spent wisely. They create data-driven marketing strategies using PPC ads and SEO, leading to higher conversions, reduced ad spend, and increased profits. With an expert’s help, you get better results without the trial and error.
Where to find the best Amazon marketing experts
Finding the right Amazon marketing expert can be overwhelming, with many options. Here’s where to hire an Amazon expert to help grow your business.
Freelance platforms
If you want flexibility, freelance sites are great places to start. You’ll find experts in Amazon PPC, SEO, and product listing optimization with different experience levels and price points.
While freelance sites have a massive talent pool, sorting through lower-quality options takes patience. Conversely, Arc carefully curates its freelancers, ensuring you hire only high-quality experts. Plus, unlike other platforms, you only pay for the freelancer's work on Arc with no extra fees.
Amazon marketing agencies
An Amazon marketing agency offers a full-service approach, managing everything from PPC ads and SEO to product listing optimization and branding. With a team of specialists, agencies bring extensive experience, advanced tools, and proven strategies to help your business scale on the Amazon platform.
While agencies are often more expensive than freelancers, their comprehensive services can save you time, reduce costly mistakes, and deliver faster results, making them a valuable investment for brands looking to grow efficiently and sustainably.
LinkedIn and professional networks
LinkedIn is a valuable resource for finding Amazon marketing specialists. You can search by specific skills, join Amazon-related groups for expert insights, and request referrals from your network.
Its biggest advantage is the ability to review detailed profiles, client testimonials, and work history. This helps you assess a candidate’s experience and credibility before reaching out, saving you time and ensuring you connect with qualified experts.
However, you never know the whole truth until you do your research, so beware of fake experiences or exaggerated claims on LinkedIn.
Benefits of hiring freelance Amazon marketing experts vs. full-time hires vs. agencies
Choosing the right Amazon marketing expert depends on your budget, needs, and goals. Here’s a breakdown of the benefits of hiring freelancers, full-time employees, or agencies.
Freelance Amazon marketing experts
Freelancers are a great choice for expert help without the commitment of a full-time salary. They typically charge by the hour or project, so you only pay for what you need. This makes them ideal for small businesses or brands testing Amazon marketing.
However, finding the perfect freelancer takes effort. You need to carefully assess their skills, experience, and fit for your business to ensure you get quality results without wasting time or money.
Full-time Amazon marketers
Bringing someone onto your team full-time means they’ll get to know your brand inside and out. They’re available whenever you need them, can build long-term strategies, and will stay focused on your success instead of juggling multiple clients.
Of course, this comes with a higher price tag as salary, benefits, and training all add up. It’s best for brands with steady revenue and ongoing marketing needs, not just a one-time campaign.
Amazon marketing agencies
An agency is like an entire marketing department in one package. You can access a team of experts with specialized skills, advanced tools, and experience across different industries. They handle everything from ad management to SEO, making them a great choice for brands looking to scale.
The downside is they are usually the most expensive option, and you might not get the same personalization level as a dedicated freelancer or in-house employee.
Which option is best for you?
It all comes down to your budget and needs. Freelancers are a solid choice if you want flexibility without a long-term commitment. A full-time hire might be worth it if you’re ready to invest in long-term growth. And if you need an all-in-one solution, an agency can take your marketing to the next level.
To ensure you get the best of all models, Arc gives you access to top Amazon marketing talent without long-term commitments or high agency fees while saving up to 80% through global hiring without compromising quality.
A step-by-step guide to hire Amazon marketing experts
A structured hiring process helps you avoid costly mistakes, save time, and find the right expert to drive results. Without clear steps, you risk hiring someone who lacks the skills needed to grow your Amazon business. The following steps will guide you to ensure a smooth and successful hiring journey.
1. Define your goals and budget
Before starting your search, outline what you need help with. Are you looking for someone to manage PPC campaigns, optimize listings, or handle full-service Amazon marketing? Set clear goals and establish a budget that aligns with your needs.
Knowing what you want will make the hiring process smoother and help you find the right expert faster.
2. Hunt the right expert
You can find Amazon marketing experts on freelance platforms, LinkedIn, or Amazon seller communities. Each option requires carefully assessing candidates, reviewing portfolios, and verifying experience.
This process takes time and effort, and mistakes can be costly. Arc simplifies this by connecting you with pre-vetted Amazon marketing experts, saving you time and ensuring quality talent without the guesswork.
3. Write a job description
A clear and detailed job description is essential. It helps attract the right candidates and sets expectations from the start. Describe your business, your needed services, and any specific skills required to ensure you receive relevant applications.
4. Shortlist candidates
Look for candidates with proven Amazon experience, strong reviews, and case studies. Pay attention to how well they communicate and whether they ask insightful questions about your business. Red flags include vague answers, unrealistic promises, and a lack of platform-specific expertise.
Arc’s HireAI speeds up this step by instantly matching you with interview-ready candidates who closely fit your requirements, saving you time and ensuring you connect with top Amazon marketing talent quickly.
5. Interviewing and onboarding
During interviews, ask about past Amazon projects, how they handle challenges, and their approach to staying updated with Amazon’s changes. Use behavioral questions to learn how candidates have handled challenges, optimized campaigns, or adapted to Amazon’s evolving platform.
Once you hire the right expert, set clear expectations, provide access to necessary tools, and schedule regular check-ins to ensure a smooth onboarding process and successful collaboration.
Key qualities to look for in an Amazon marketing expert
Amazon marketing experts need a mix of technical know-how and soft skills to get your products noticed and selling. Here’s what to look for:
Technical skills
- PPC campaign management: Run PPC campaigns efficiently by managing Sponsored Products, Sponsored Brands, and Sponsored Display ads, including keyword research, bid adjustments, and performance tracking.
- Amazon SEO: Optimize product listings with compelling titles, bullet points, and descriptions that improve rankings and drive sales.
- Keyword research: Find high-converting keywords using Helium 10 or Jungle Scout tools to enhance organic rankings and PPC performance.
- Data analysis: Analyze key metrics like impressions, clicks, conversion rates, and ad spend, turning data into actionable strategies.
- Competitor analysis: Monitor competitor strategies, pricing, and keywords to identify opportunities and refine your own marketing approach for a competitive edge.
- Inventory management: Coordinate marketing efforts with inventory levels to avoid stockouts or overstock, ensuring ad spend is optimized, and sales remain steady.
- Listing optimization tools: Proficiency with Amazon tools like Seller Central, Helium 10, and Jungle Scout for managing and improving product listings efficiently.
Soft skills
- Communication: They should be able to explain strategies, updates, and results without drowning you in jargon. They probably don't have one if they can’t summarize their plan in a few sentences.
- Problem-solving: Amazon constantly changes the rules. A great expert doesn’t panic when sales drop, or ads underperform; they figure out what’s wrong and fix it.
- Adaptability: Amazon constantly tweaks its algorithm, ad platform, and seller policies. Your expert should keep up with these changes and adjust strategies accordingly.
- Data analysis: Data is great, but knowing what to do with it is even better. Look for someone who can identify trends, test new ideas, and make smart decisions based on results.
How to write an effective Amazon marketing expert job description
A well-written job description helps you attract the right Amazon marketing expert. It should clearly outline your needs, expectations, and skills required. Here are some key guidelines to follow:
Guidelines for writing a job description
- Be specific about the services you need: Do you need someone to manage Amazon ads, optimize listings, or handle affiliate marketing? Spell it out so the right candidates apply.
- Outline the project scope: Is this a one-time gig or an ongoing partnership? How many products or campaigns need attention? These details help candidates determine whether they’re the right fit.
- Set clear expectations for budget and deliverables: Instead of saying, “Help us improve sales,” be direct: “We expect a 20% increase in ad conversions over three months.” Also, list your budget range upfront to avoid mismatched expectations.
- List the tools and platforms they should know: If you use Helium 10, Amazon Seller Central, or other software, mention it. The right expert should already be familiar with your toolkit.
Example Amazon marketing expert job post
Title: Experienced Amazon PPC expert needed for ongoing campaign management
Project description:
We’re an e-commerce brand specializing in kitchen appliances. We need an experienced Amazon PPC expert to manage and optimize our Sponsored Products and Sponsored Brands campaigns as part of our digital marketing strategy. This is an ongoing role with opportunities for long-term collaboration.
Key responsibilities
- Create and manage Amazon PPC campaigns across multiple product lines
- Conduct keyword research and adjust bids for better performance
- Track campaign results and provide monthly reports
- Test new ad strategies and improve results based on data
Required skills and experience
- Proven experience managing Amazon PPC campaigns with successful results
- Strong knowledge of Amazon’s advertising platform and best practices
- Expertise in keyword research and bid management tools (e.g., Helium 10)
- Ability to analyze data and optimize campaigns for better ROI
- Strong communication and project management skills
Project scope and budget
- Initial 3-month contract with potential for extension
- Managing 20-30 active campaigns
- Budget: $2,000 - $4,000 per month
How to apply
Send us your proposal with details about your experience, rates, and a brief overview of how you approach Amazon PPC management. If you have case studies or success stories, we’d love to see them.
The most important Amazon marketing expert interview questions
Asking the right questions during an interview helps you find your business's best Amazon marketing expert. Here are five key questions to help you evaluate their expertise:
Can you share examples of successful Amazon campaigns you've managed?
This is where they prove they’ve done more than just read a few blog posts. Look for real examples, specific strategies, and measurable results. Bonus points if they mention overcoming a challenge because, let’s be real, Amazon loves to throw curveballs.
How do you conduct keyword research for Amazon listings?
A strong candidate should geek out over keyword research. They should mention tools like Helium 10 or Jungle Scout, explain how they analyze search volumes, and discuss finding long-tail keywords that attract buyers (not just window shoppers).
What tools do you use to track and optimize performance?
If they say, "I just go with my gut," run. The right expert should rely on data, using platforms like Helium 10, Jungle Scout, or Amazon Seller Central to track performance and make informed decisions.
How do you handle underperforming campaigns?
Every marketer faces campaigns that flop. A great expert will analyze the data, test new strategies, and tweak bids or keywords until things improve. You're on the right track if they mention A/B testing, bid adjustments, or refining ad copy.
How do you stay updated with Amazon's changing algorithms and policies?
Amazon constantly changes its rules. A strong candidate should mention reading industry blogs, attending webinars, or participating in Amazon seller communities. If they think they can "set and forget" their strategies, they’re probably not the right fit.
How much does it cost to hire an Amazon marketing expert?
The cost of hiring an Amazon marketing expert depends on several factors, including their experience, the type of work, and the project length. Amazon consultants usually charge hourly rates or fixed prices.
Hourly rates vs. fixed-price projects
- Hourly rates: Hourly rates work well for ongoing work or flexible projects. Amazon marketing experts typically charge $15 to $70 per hour, with top-tier professionals at the higher end. This gives you flexibility but makes budgeting tricky.
- Fixed-price projects: These projects have a set cost agreed upon upfront. They are ideal for specific tasks like setting up a PPC campaign or optimizing listings. Prices range from $50 for simple tasks to $1,000+ for full-service packages.
Factors that affect the cost
Several factors determine how much an Amazon marketing expert charges:
- Experience and expertise: A seasoned expert with years of PPC management under their belt (and case studies to prove it) will charge more than someone just starting out.
- Project scope and complexity: A quick SEO update costs much less than a full-scale Amazon marketing strategy that includes PPC, SEO, and affiliate marketing.
- Location: An expert based in New York or London will likely charge more than someone in a lower-cost area.
How long do Amazon marketing projects take?
The timeline for Amazon marketing projects depends on the type of service you need. Some tasks, like setting up a PPC campaign, can be completed in a few weeks, while others, like SEO optimization, require ongoing work. Here’s a breakdown of common timelines:
Timeline for PPC campaign setup
Launching a successful Amazon PPC campaign typically takes 2 to 4 weeks, but investing time upfront pays off in better results and optimized ad spend.
This process involves researching and selecting high-performing keywords, structuring ad campaigns for maximum visibility, writing compelling ad copy that drives clicks, setting up precise product targeting, and configuring bids and budgets to ensure cost efficiency.
The timeline can vary depending on the number of products, the complexity of your campaigns, and your marketer’s experience. Thorough planning might take longer for businesses with multiple products or categories, but it ensures your campaigns are set up for long-term success and profitability.
SEO optimization timelines
Amazon SEO is a marathon, not a sprint. Achieving noticeable results takes time, and you’ll need 3 to 6 months of consistent effort before seeing significant improvements in your rankings and sales.
- First 1-2 months: Keyword research, optimizing product titles, bullet points, descriptions, and backend keywords.
- Following months: Improving conversion rates, increasing customer reviews, and building external traffic to improve rankings.
SEO takes time because Amazon’s algorithm needs to process your updates, monitor engagement, and gradually push your product higher in search results as it proves its relevance and value to shoppers. Patience and consistency are key to seeing lasting results.
Ongoing management vs. one-time projects
Some Amazon marketing tasks can be completed with a one-time project, but most require ongoing management to drive continuous growth and stay competitive.
One-time projects, such as an SEO audit or initial PPC campaign setup, provide a strong foundation by optimizing your listings or launching your ads. However, this is just the beginning.
Ongoing management keeps your Amazon marketing effective with regular bid adjustments, new keywords, A/B testing, and continuous SEO updates to stay ahead of algorithm changes.
Investing in ongoing management helps you maintain your rankings and ad performance and ensures your brand stays competitive in a crowded marketplace.
Red flags to watch out for when hiring Amazon marketing experts
Hiring an Amazon marketing expert can help your Amazon business grow, but choosing the wrong person can waste time and money. Knowing the warning signs can help you avoid costly mistakes.
Overpromising quick results
If someone promises they’ll get you to Amazon’s number-one spot overnight, run. Success on Amazon isn’t magic. It takes strategy, data, and ongoing optimization.
A real expert knows rankings and sales take time. If they make bold claims with no clear plan, they will likely set you up for disappointment.
Lack of transparency in reporting
If an expert dodges questions about campaign performance or gives vague answers like, trust me, it’s working, that’s a problem. You should get clear, detailed reports on ad spend, sales, and key metrics.
If they can’t show proof of what’s working or what’s not, they are either not tracking properly or hiding poor results.
No clear strategy for your niche
Amazon is not a one-size-fits-all platform. A strategy that works for supplements won’t necessarily work for electronics. If someone gives you a generic marketing plan without asking about your niche, competitors, or goals, that’s a sign they are not digging deep enough.
Find a trustworthy expert with Arc
Arc connects you with the top 2% of Amazon marketing experts to avoid these red flags. Arc’s thorough vetting ensures you work with skilled professionals who deliver transparent reporting and tailored strategies for your business success.
Final tips for hiring the right Amazon marketing expert
Hiring the right Amazon marketing expert starts with clear goals and knowing what services you need, like PPC, SEO, or affiliate marketing. Look for someone with proven experience and industry knowledge who can adapt to Amazon’s changes.
Setting clear expectations on budget and deliverables from the start helps avoid miscommunication. Good communication and transparency are key to a successful partnership. Choose an expert who provides regular updates and clearly explains their strategies.
Hire top Amazon marketing experts with Arc’s HireAI. Instantly connect with pre-vetted talent to save time and find the right expert at the right price. Schedule a call today to get personalized guidance on your hiring needs.
