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Vetted digital media specialist in India (UTC+6)
Heyyyyyyyy, I’m Siften Halwai - a Content Marketing Leader with over 9 years of experience helping global B2B tech and SaaS brands grow through SEO, content strategy, and organic performance marketing. My journey in content didn’t begin with metrics or marketing plans . in fact, it started with a deep appreciation for storytelling and audience behavior (when I was barely legal - I mean just 18 year young overenthusiastic collage kid) . Over the years, that curiosity evolved into a career built on aligning content with search intent, scaling operations, and leading teams that deliver measurable impact. Currently, I lead content strategy and SEO growth at @Newfold Digital, driving performance for global brands like Bluehost, HostGator, Yoast SEO, Web.com, and YITH. I’ve built and managed large-scale, cross-continental content teams across India, the Philippines, and Europe, and worked closely with senior leadership to define content roadmaps, set KPIs, and drive long-term organic success. Some of the work I’m proud of: - 600% increase in keyword impressions for Bluehost.com - Scaled content production from 28 to 140+ pieces/month without increasing headcount - Managed ccTLD content localization for global markets (Bluehost.de, .fr, .ca, .in) using DeepL + WPML - Boosted AI/LLM citations from <150 to 5,000+ through chunking, passaging & semantic structuring - Increased organic performance through workflow optimization, CRO, and automation tools - Mentored SEO and content teams across roles, geographies, and experience levels Prior to Newfold, I led content marketing at Uplers, where I tripled organic traffic and increased SQLs by 83% through focused SEO, funnel alignment, and high-intent content frameworks. My early career with agencies like OpenXcell gave me a strong foundation in full-stack digital marketing, B2B content, and marketing automation. I thrive at the intersection of: - Strategic SEO & content planning - AI/LLM-first content optimization - Full-funnel growth and CRO - Localization & international SEO - Scalable content production systems - People leadership and mentoring If you're building a content engine, evolving your SEO strategy, or navigating AI-first SERP changes, I’d love to connect and share ideas. Let’s grow together.
Vetted digital media specialist in India (UTC+6)
Professional with 19+ years of experience focused on problem-solving, leveraging technical knowledge across industries and roles, including 7+ years working as a freelancer, completing 50+ Web Analytics and SEO projects.
Vetted digital media specialist in India (UTC-7)
I am a strategic growth leader with 18+ years of P&L leadership, driving digital transformation and global market expansion – having delivered $3.5B+ revenue through astute growth strategies and data-driven customer engagement – consistently up-ticked product adoption rates by 70%+ across global markets through innovative GTM execution. I have been recognized as a top-ranked Chief Growth Officer in Asia for pioneering AI-driven marketing automation. I have built Enterprise Ops, marketing and delivery teams and organizational processes for global operations and growth. I was nominated as one of the ‘Top 10 Chief Growth Officers for 2021-22 in India’ by the CEO Insights Magazine.
Vetted digital media specialist in India (UTC+6)
With over 20 years of experience leading marketing, business transformation, and growth strategy across diverse geographies, I bring a proven ability to align brand, product, and channel strategies with long-term business objectives to drive sustainable profitability. Today as Marketing enters the most transformative phase with AI, I have evolved my practice to integrated AI-led marketing operating system built on three layers: · Diagnostic Layer (AI driven brand and marketing funnel audits deriving insights). · Strategy (AI-led ICP, content, marketing funnel and brand sentiment workflows) · Automation: LLM based creative, media, acquisition, retention, brand pulse workflows. In my career, I have consistently delivered results at the intersection of **business strategy and execution**: · As **Chief Marketing Officer at SKIDOS Labs (Denmark)**, I drove global strategy for the EdTech brand, improving app-store conversions by 30%, raising customer LTV by 60%, and achieving 9% EBITDA profitability through disciplined acquisition and retention frameworks. Most importantly I led the biggest strategic shift for the brand with a 6-month project with Bates Denmark that led to a major successful brand pivot · At **Reliance Jio**, I spearheaded the greenfield launch of an omni-channel commerce business, scaling it to **$20M ARR** by creating an integrated offline–online go-to-market model. I led this entire project from scratch. · At **Apex Footwear (Bangladesh)**, as Head of Marketing and Digital, I led a **$100M business portfolio**, launched new highly successful sub-brands, built the country’s largest loyalty program (>1M members contributing 60% of revenues), and institutionalized a data-led Omni-channel business and turned into a standalone profitable channel within 2 years (with top line of USD5mn) Currently, in my role as a Fractional Growth leader with brands, I work with Founders and Accelerators of D2C brands to diagnose their pain points and set them on growth path through the above AI-led marketing operating systems. My impact areas are · Brand positioning, Pricing, ICP-fit content marketing to drive saliency · Fully integrated marketing funnels (Acquisition & Retention) to maximize LTV, reduce CAC-LTV ratio, maximize Marketing ROI · Brand Pulse through competition intelligence, customer feedback and brand sentiment tracking · Omni-channel and new business model pivots
Vetted digital media specialist in India (UTC+6)
Experienced Bigcommerce and Shopify Developer with over a decade of experience in e-commerce development and digital marketing. Skilled in creating user-friendly and high-converting websites, and managing successful PPC campaigns. - Developed a Bigcommerce website for Custom By Design LLC, achieving over $10,000 in monthly sales. - As an Amazon seller central expert, helped Custom By Design LLC reach over $18,000 in monthly sales on Amazon. - Built and optimized a Shopify website for Auxbeam India, resulting in a growth from 0 to $25,000 in monthly sales within a year. - Proficient in Google Ads, consistently achieving high ROI for clients. Looking to connect with business owners and marketers who need expert e-commerce development and PPC management services.
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Arc helps you build your team with our network of full-time and freelance digital media specialists worldwide.
We assist you in assembling your ideal team of professionals in your preferred location and timezone.
To hire the right digital media specialists, start by clearly defining your project or role. This includes the skills, experience, and deliverables you require. Write a detailed job description that outlines these needs, along with any industry-specific requirements and your company’s culture. Arc simplifies this process by instantly matching you with pre-vetted digital media specialists who meet your criteria, whether for a project or a long-term role. All digital media specialists on Arc are evaluated for their expertise, relevant experience, and communication skills, helping you find the right fit quickly and confidently.
Arc is trusted by startups and tech companies worldwide, including leaders like Spotify and Automattic. When you hire digital media specialists through Arc, you get access to a global pool of pre-vetted candidates ready for interviews, so there's no need to post job ads or sift through resumes. Our network of digital media specialists is thoroughly checked for technical skills, communication, and remote work readiness, ensuring they meet your project requirements.
With Arc's HireAI, our AI-powered recruiter, you instantly get candidate matches based on your job description, saving time and effort. Plus, our expert recruiters and account managers support you through the entire process, helping you make successful hires. Arc makes hiring easy, letting you quickly find the right digital media specialists without the usual hassle.
When you hire digital media specialists through Arc, you're choosing from the top 2% of global talent, carefully selected through a rigorous vetting process. Our three-step verification ensures all digital media specialists in our network are highly skilled and ready to meet your project or role needs. First, we review their profile to verify their skills, experience, and training. Then, we test their communication skills to ensure English fluency and effective collaboration.
The final step is a technical interview with an expert to assess their specific skills in detail. This means that when you hire digital media specialists on Arc, you're connecting with candidates who have proven expertise, strong communication, and are prepared for remote work. Our vetting process ensures you can confidently hire digital media specialists ready to contribute from day one.
When you hire digital media specialists through Arc, you can choose from freelance, full-time, part-time, or contract-to-hire options. Whether you need someone for a short-term project or a long-term role, Arc helps you find the right talent based on your needs. Freelance digital media specialists can be available in 72 hours, while full-time hires typically take around 14 days. If you're looking to transition a freelance hire into a permanent position, Arc also offers contract-to-hire options.
Arc provides access to a global pool of mid-level and senior-level digital media specialists from regions like Latin America, Eastern Europe, and Asia. This allows you to hire skilled professionals across different time zones, ensuring you find the best fit no matter where your company is based. All Arc digital media specialists are remote-ready and can start immediately.
With Arc's HireAI, you can find qualified digital media specialists in seconds. Our AI-powered platform speeds up hiring by instantly matching you with pre-vetted candidates, so there's no need to spend time searching or reviewing resumes. All talent on Arc is interview-ready and part of the top 2% who pass our strict technical and communication tests. This ensures you're only presented with high-quality professionals who meet your needs.
For freelance digital media specialists, you can hire within 72 hours, and full-time positions are usually filled in about 14 days. Arc's global network of over 450,000professionals helps you find the right digital media specialists quickly, whether for short-term projects or long-term roles.
Here's a quote from Chris Bakke, the Founder and CEO of Laskie (acquired by Elon Musk's X):
“I've been so impressed with Arc. I've sourced former founders, senior engineers, and even CMOs in less than 72 hours. Working with the Arc team feels like an extension of our own.”
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