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Vetted SEO specialist in Brazil (UTC-3)
Specialist in Product Marketing, B2B Marketing, and Growth Strategies with 10+ years of experience in SaaS, IT, and Digital Marketing. Proven expertise in Go-to-Market (GTM) strategies, Account-Based Marketing (ABM), Marketing Automation, and SEO. Contributed to a 74% increase in Monthly Recurring Revenue (MRR) by implementing data-driven GTM strategies and optimizing engagement workflows. Led SEO initiatives that grew organic traffic by 200%, improving search visibility and acquisition. Boosted product trials by 25% through app store optimization and personalized onboarding. Executed ABM campaigns that secured high-value C-level meetings, accelerating pipeline conversion. Achieved a 348% increase in indexed keywords and a 305% growth in backlinks, enhancing search rankings and content discoverability. Core Expertise: • SEO & Content Marketing: On-page & off-page, technical audits, keyword research, content strategy, and optimization. • Product & Growth Marketing: Positioning, messaging, sales enablement, and customer lifecycle strategies. • ABM & Demand Generation: Multichannel campaigns, pipeline acceleration, and B2B high-ticket conversion strategies. • Marketing Automation & CRM: Data-driven workflows, lead nurturing, lifecycle segmentation, and sales alignment. • Competitive & Market Intelligence: Research, benchmarking, customer insights, and ICP refinement. Proficient in Google Analytics, Google Ads, SEMrush, Ahrefs, LinkedIn Ads, Meta Ads, RD Station, HubSpot, and WordPress. Experienced in collaborating with SaaS startups, B2B enterprises, and cross-functional teams to drive revenue, product visibility, and market positioning. Open to discussions on B2B growth, product marketing, and digital strategy.
Vetted SEO specialist in Brazil (UTC-3)
Digital Marketing professional with 5 years of experience in the innovation and technology sector, focusing on B2B audiences. As Head of Marketing at Booming, where I collaborated with companies such as Alvarez & Marsal and FSBComunicação, I led lead generation and brand repositioning strategies. Currently, as an Inbound Specialist at Payface, I coordinate marketing strategies (Product Marketing/Inbound/ABM) for demand generation and customer acquisition. I am responsible for the GTM/Growth of new SaaS products and CRO initiatives. I also serve as an educator at M2BRAcademy. Expertise includes Demand/Lead Generation, Inbound Marketing, Content Marketing, SEO, ABM, ProductGrowth, B2B, CMS/CRM tools (HubSpot, RD Station, Mailchimp, and others), SEO tools (Semrush, Ahrefs, Ubersuggest), paid advertising (Google, LinkedIn, Meta Ads), social media, reporting, and results analysis. Hands-on profile with a high capacity for rapid learning and a results-oriented focus.
Vetted SEO specialist in Brazil (UTC-3)
With over 10 years of experience in international marketing and sales, I specialize in marketing automation, digital marketing, project management, and growth hacking. I hold two Marketo certifications and a master's degree in marketing, demonstrating my dedication to the industry. Additionally, I am officially certified as C2 Proficient in English by EF SET, showcasing my proficiency in the language. Currently, I design and manage marketing strategies for different clients, incorporating project management principles to ensure successful implementation. I utilize tools like Marketo, Salesforce, Google Ads, Google Analytics, and Microsoft Power BI, along with social media, content marketing, SEO, and brand strategies, to enhance campaign performance and ROI. My focus is on improving the marketing process by leading email marketing campaigns that nurture leads, engage customers, and drive sales. I employ segmentation and personalized messaging to connect with our audience and increase revenue. In the past, I've overseen campaigns in Latin America and North America and served as a marketing director on various projects, including internal marketing, retail campaigns, and social media ads. Additionally, I've organized international business seminars and webinars to expand my network and knowledge.
Vetted SEO specialist in Brazil (UTC-3)
Bachelors degree in Advertising, and Propaganda from Universidade Presbiteriana Mackenzie, and Graduate Studies in Marketing from Universidade Metodista de São Paulo. 15 years of experience in Marketing and Communication, most of which developing communication and marketing jobs in multinational companies focused on South America. Experienced in digital marketing, social network management, national and international events management, and content creation design of promotional and institutional materials.
Vetted SEO specialist in Brazil (UTC-3)
My journey in marketing began with an interest in communication and human behavior, and a passion for creativity, which led me to graduate in Advertising. Later, these interests were enriched by a Master's Degree in Communication Sciences, an MBA in Marketing and Branding, and a specialization in Neuromarketing. Over the past 15 years, I have explored international markets, supported corporate events, negotiated with suppliers, and managed online and offline campaigns. My focus has always been on creating value and building strong relationships. In previous roles, I enhanced social media presence, created engaging content, and leveraged marketing intelligence for strategic decisions. As an SEO and content strategist and digital campaign manager, I led initiatives that aligned with business goals and resonated with the audience. As a lifelong learner, I am continuously expanding my understanding of consumer behavior, driven by a commitment to innovative branding strategies. 📌HighLights ✔️ Expert in Marketing & Branding ✔️ Marketing Strategist & Project Marketing Manager ✔️ Fluent in English with internatinal experience ✔️ Native Portugues 📌 Hardskills ✔️ Content Marketig & SEO ✔️ CRM & Email Marketing Management ✔️ Marketing Automation ✔️ Paid Campaigns & Digital Marketing --> 941% ROAS (2022) / 1.896% ROAS (2023) in PAID ADS 📌 Tools & Platforms ✔️ Sales Force, MailChimp, Hubspot, RD Station Marketing ✔️ Trello, Notion, Asana, Slack, Asksuite ✔️ Mlabs, Hootsuit, SemRush ✔️ Canva, photoshop ✔️ Google Ads, Facebook Ads, Google Analytics 📌 Publications ✔️ Brand Love and Engagement in the Context of Social Media: A Study of the Netflix Brand ✔️ Brand Presence On Facebook: Publication Strategy And User Engagement On Netflix Brazil's Fanpage ✔️ Brand Technology and Communication: Content Posted on Facebook by Netflix Brazil 📌 Soft Skills & Interests ✔️ Creativity, attention to details and hands-on ✔️ Photography, movies, art and travelling
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Arc helps you build your team with our network of full-time and freelance SEO specialists worldwide.
We assist you in assembling your ideal team of professionals in your preferred location and timezone.
Bringing an SEO specialist onto your team can truly transform your business. As the online marketplace becomes ever more crowded, an expert can help improve your online presence. An SEO specialist brings the expertise to enhance your company's visibility online, attract more visitors, and increase your digital success. Here's why hiring an SEO specialist is a smart move for your company:
Hiring an SEO specialist is about more than just achieving higher rankings; it's about ensuring your website reaches its target audience efficiently and provides an enjoyable experience that converts visitors into customers. This role is essential for mastering the digital landscape and solidifying your brand's online presence.
An SEO specialist is tasked with optimizing websites to perform better in search engine rankings. Their objective is to boost a brand or business's visibility, increase traffic, and strengthen the online presence. This role blends analytical and creative skills to ensure websites are attractive to both search engines and visitors. Responsibilities include:
An SEO specialist plays a crucial role in a business's digital marketing strategy, helping to elevate its online visibility and draw more organic traffic, thereby creating a more engaging experience for website visitors.
When searching for a competent SEO specialist to join your team, prioritize a blend of technical expertise, analytical ability, and personal attributes that align with your company's ethos. The right candidate should not only possess the capability to improve your search engine rankings but also integrate smoothly with your team, contributing positively to your workplace environment.
Essential skills and qualities include:
Cultural fit considerations:
Selecting a candidate with the right mix of skills and personal qualities ensures that your SEO specialist will not only elevate your search engine presence but also enhance team dynamics and contribute to your company culture, supporting your business's growth and digital marketing objectives.
To attract the ideal freelance SEO specialist, it's critical to craft a job post that clearly outlines the role and your expectations. A well-formulated job post ensures candidates understand the responsibilities and requirements, helping you attract qualified applicants. Here's how to write a standout job post:
Guidelines for crafting your job post:
Example job post:
Title: Freelance SEO specialist needed to enhance our digital presence
Introduction:
At [Company Name], we're dedicated to offering superior [product/service] to our customers. We're seeking a skilled freelance SEO specialist to elevate our website's visibility and drive organic growth. This project offers an excellent opportunity for an expert in improving search rankings and engaging users.
Responsibilities:
Required skills:
Desired outcomes:
Work arrangement:
Application Requirements:
Please submit your resume, cover letter, and a portfolio demonstrating your SEO success. Highlight specific examples where you've made a significant impact on SEO for other businesses.
Budget:
Competitive, based on experience.
Following these guidelines to create your job post will help you attract skilled freelance SEO specialists eager to contribute to your company's online success.
Assessing an SEO specialist's skills and expertise is crucial to ensure they can effectively enhance your website's visibility and search results. A thorough evaluation helps you find a candidate with the right combination of technical skills, strategic insight, and a proven track record. Follow these steps for a comprehensive evaluation:
Review of experience and portfolio
Technical and strategic knowledge
Analytical skills
Communication and adaptability
Cultural fit
By systematically examining these aspects, you can gain a deep understanding of an SEO specialist's capabilities, ensuring you choose the right person to lead your SEO efforts successfully.
To effectively assess an SEO specialist's qualifications during an interview, it's crucial to ask targeted questions that explore various aspects of SEO, their experience, and how they stay abreast of industry changes. Here's a collection of questions designed to help you evaluate a candidate's SEO knowledge and experience:
Technical SEO and analytics
Content strategy
Link building and off-page SEO
SEO trends and algorithm updates
Problem-solving and adaptability
Communication and collaboration
Asking these questions will provide insights into the candidate's technical capabilities, strategic thinking, problem-solving abilities, and communication skills. Additionally, you'll learn about their adaptability to changes and challenges, a crucial quality in the ever-evolving SEO field.
For more frequently asked questions on hiring SEO specialists, check out our FAQs page.