Performance Marketing Specialist (Google & Meta Ads)

Company: Zest Digital Marketing
Industry: Digital Advertising & Performance Marketing
Employment Type: Full-Time & Freelancer

I. About Zest Digital Marketing

Zest Digital Marketing is a results-driven digital advertising agency specializing in performance marketing and scalable growth strategies. We partner with brands to deliver measurable impact through data-led campaigns across paid media, social platforms, and digital ecosystems. Our mission is to help businesses accelerate growth through strategic execution and continuous optimization.

II. Position Overview

We are seeking a highly analytical and performance-oriented Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms.

This role is instrumental in driving qualified leads, customer acquisition, and revenue growth through strategic planning, hands-on execution, and continuous performance optimization.

III. Key Responsibilities

• Plan, execute, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads platforms.
• Conduct audience research, keyword analysis, and competitive benchmarking to enhance campaign performance.
• Monitor, analyze, and optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, CPC, and conversion rate.
• Collaborate with creative and content teams to develop and test high-performing ad creatives and messaging.
• Allocate and manage advertising budgets effectively to maximize ROI and scale winning campaigns.
• Implement and maintain accurate tracking systems using Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking tools.
• Prepare weekly and monthly performance reports, providing actionable insights and optimization recommendations.
• Stay up to date with industry trends, platform updates, and emerging performance marketing best practices.
• Collaborate cross-functionally to align paid media strategies with overall marketing and business objectives.

IV. Qualifications & Requirements

• 1–3+ years of hands-on experience in Paid Media or Digital Advertising.
• Proven experience managing campaigns on Google Ads and Meta Ads platforms.
• Strong analytical skills with a data-driven decision-making approach.
• Experience with performance tracking, reporting, and analytics tools.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and collaboration skills.

V. Preferred Qualifications

• Experience in lead generation and/or e-commerce performance campaigns.
• Knowledge of A/B testing methodologies, remarketing strategies, and funnel optimization.
• Experience managing medium to large advertising budgets.

VI. What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work with diverse industries and growing brands.
• Dynamic and fast-paced performance marketing environment.
• Continuous learning and professional development opportunities.
• Clear career progression pathways.

VII. How to Apply

Please submit your CV to: hrm@zestdigitalmarketing.com
Subject line: Performance Marketing Specialist – Full Name