Performance Marketer (Meta, Google ads) - Part-time - NA/LATAM

About the Company

CarelyNest is a growing men's telehealth startup offering personalized treatments for testosterone optimization, weight loss, and sermorelin therapy. We drive patient leads through paid digital channels and are rapidly scaling our acquisition efforts. Launched in early 2025, we're already generating strong results and are ready to bring world-class paid media expertise in-house.

Role Overview

We're hiring an experienced Paid Ads Campaign Manager / Performance Marketer to join us in a lead execution role. You will own day-to-day campaign management across Meta and Google, drive full-funnel strategy from top-of-funnel awareness to lead conversion, and help us reduce reliance on external agencies by building in-house capability. This is not a consulting or advisory position — we need someone who rolls up their sleeves and gets results.

What You'll Do

•	Manage and optimize paid ad campaigns across Meta Ads and Google Ads to drive qualified patient leads.
•	Build, launch, and iterate on sales funnels — from ad creative concepts to landing page flow.
•	Oversee retargeting campaigns and lead salvaging strategies (SMS, email outbound).
•	Analyze performance data daily and make data-backed optimizations to improve ROAS and CPL.
•	Bring fresh ideas, emerging platforms, and creative strategies to the team — introduce tactics from past roles that could unlock new growth.
•	Collaborate with the design team to brief and review ad creatives.
•	Work closely with founders and provide transparent reporting on campaign KPIs.
•	Coordinate with or gradually transition work from the existing agency relationship.

What We're Looking For

•	4+ years of hands-on paid advertising experience, with deep expertise in Meta Ads Manager and Google Ads.
•	Proven track record managing significant ad budgets ($20K+/month) with measurable ROAS improvements.
•	Experience building and optimizing full sales funnels — not just running ads, but connecting ads to conversion.
•	Strong understanding of retargeting, lead nurturing, and multi-channel campaigns (SMS, email, display).
•	Affiliate marketing or performance-based marketing background is a strong plus.
•	Analytical mindset — comfortable in Google Analytics, Meta Business Suite, and attribution platforms.
•	Healthcare, telehealth, or DTC e-commerce experience is highly desirable.
•	Excellent communicator who can work closely with a founder-led team and bring proactive ideas.
•	Must be able to work during North American business hours (overlap required).

Nice to Have

•	Experience with CRM integrations or marketing automation platforms (e.g., HubSpot, Klaviyo, GoHighLevel).
•	Familiarity with compliance requirements for advertising in regulated industries (e.g., healthcare, pharma).
•	Experience collaborating with or managing creative teams for ad production.
•	Background working with or transitioning away from marketing agencies.