About Copy.ai
- Industry: Information Services
- Founded: 2020
- Location: United States (Remote)
- Team size: 11-50
Copy.ai is an AI-powered platform that streamlines content creation for businesses, enabling them to produce high-quality marketing materials efficiently. Copy.ai streamlines serves over 5,000 paying customers across more than 50 countries. As a fast-growing company, their mission is to make writing faster, easier, and more impactful with the power of artificial intelligence.
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The Challenge
As the head of content strategy at Copy.ai, Nathan Thompson faced a growing workload. Managing technical SEO, refreshing content, and handling social media tasks alongside content creation was simply too much for a one-person team.
“We increased how often we publish, and I needed to ensure everything was optimized—from meta descriptions and tags to keywords. But creating and promoting content made it impossible to keep up with the technical details,” Nathan explained.
Older content was slipping in rankings, and social media posting, while essential, didn’t justify a full-time hire. Nathan needed part-time support to optimize content, improve search performance, and maintain a consistent social presence—all while staying cost-effective.
Read More: When Should You Hire a Social Media Specialist?
Solution
Nathan turned to Arc to quickly build a small but highly effective remote content team. Each hire took just a few days from start to finish, and within a few weeks, he had three skilled part-time freelancers working remotely from Asia.
Fully vetted for skill and remote readiness, the freelancers got up to speed in the first week, independently managing SEO updates and content refresh tasks. They worked asynchronously, staying connected through tools like Slack and Notion. Despite time zone differences, they delivered on time with clear, proactive communication—all at a fraction of the cost of hiring full-time or locally.
“Arc was a huge shortcut. I quickly found freelancers who took over the technical work, like SEO and content updates, so I could focus on strategy and keep things moving forward. The freelancers are dependable, efficient, and fit seamlessly into how we work.”
Through Arc, Nathan found skilled marketers to:
- Handle technical SEO
- Refresh underperforming content
- Schedule and manage social media
These tasks were critical but didn’t need full-time hires. By handing off the technical work, Nathan freed up time to focus on strategy, refine messaging, and keep Copy.ai’s content moving in the right direction.
Results
- Initial Contact to Shortlist: 5 days
- Shortlist to First Interview: 2 days
- Final Interview to Onboarding: 1 day
What Copy.ai gained:
- Time savings: Nathan reclaimed 15-30 hours per week by outsourcing operational tasks to a skilled freelance team.
- Strategic focus: With that time back, Nathan focused on strategy, messaging, and scaling content.
- Improved performance: Refreshed articles consistently climbed search engine results pages (SERPs), with many reaching the first three positions.
- Cost savings: By hiring freelancers at $20-$30 per hour, Copy.ai delivered consistent results within budget. Hiring full-time talent locally would have cost 3-4 times more without the same flexibility to scale tasks up or down as needed.
Conclusion
With Arc, Nathan built a reliable, global remote content team to handle the technical tasks that were slowing him down. By outsourcing critical but time-consuming work—like SEO, content updates, and social media scheduling—to skilled freelancers at affordable rates, he regained valuable weekly hours to focus on strategy and growth.
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