Senior Performance Marketing Analyst

Descrição do emprego

What you will do in this role:

• Develop and execute inbound marketing strategies for generating, nurturing, and converting leads throughout the sales funnel;
• Plan and implement email marketing campaigns, including one-shots and automated nurturing flows with lead scoring;
• Manage campaigns through various channels such as WhatsApp, banners, pop-ups, and specific actions for event leads;
• Create and review high-performance content, with a focus on persuasive copywriting and conversions;
• Analyze funnel metrics, optimize conversion rates, and identify areas for improvement at all stages of the customer journey;
• Use tools such as HubSpot for marketing automation, ensuring process efficiency and organization;
• Collaborate with cross-functional teams and international stakeholders.

Qualificações

What makes you a strong fit:

• Fluent Spanish, Portuguese and conversational English given the interaction with international stakeholders and content generation.
• Advanced experience with HubSpot (mandatory);
• In-depth knowledge of email marketing, including Automation, Segmentation, and Result analysis;
• Experience conducting Sales Funnel Analysis and conversion rate optimization;
• A Data-driven profile, with strong analytical skills and a focus on results;
• A track record in Content Production and Copywriting for conversion;
• Autonomy, adaptability, and ability to manage your time without leaving curiosity or your creativity aside.

Informações Adicionais

Our benefits

• Working hours are from Monday to Friday, from 9 am to 6 pm;
• We have compensatory time off (Banco de Horas);
• Food/Market Voucher;
• Medical, Dental, and Group Life Insurance;
• Pet Plan;
• iFeel app, for emotional comfort;
• Gympass for you and up to 3 people!
• Creditas: Payroll loan services, eligible after 6 months of employment;
• Stock Options - eligible after 6 months of employment (5 years grace period) -
• Birthday Day Off;
• Daycare Assistance;
• Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services;
• Referral Program offers up to R$600 per person who stays with us for more than 6 months;
• Leave of Absence/Time-off: in the event of the passing of loved ones, we offer 10 days off; if your pet passes away, we offer 2 days. Got married? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms;