Marketing Manager - PT Freelance - Americas/Europe

Role Overview

Nika is a cutting-edge Web3 company focused on simplifying digital asset management for both retail and institutional investors. We aim to empower investors by providing seamless, intuitive, and powerful tools for navigating the world of crypto and tokenized assets. We are seeking a dynamic Marketing Manager who will take full ownership of our marketing efforts to drive growth, increase brand visibility, and build a strong online community.

Responsibilities

• Develop and implement strategies for Twitter growth and engagement to enhance our brand presence in the crypto space.
• Execute effective influencer marketing campaigns, particularly on TikTok, to reach wider audiences.
• Create and oversee content strategies that align with our brand objectives and engage our target audience.
• Track and analyze marketing analytics and KPIs to assess performance and inform strategic decisions.
• Demonstrate adaptability and ownership in a fast-paced environment, taking initiative to drive projects with minimal guidance.

Required Skills

• Passion for fintech, crypto, and Web3 technologies.
• Proven experience in social media marketing, with a specific focus on crypto-focused marketing on Twitter.
• Familiarity with TikTok influencer marketing and content execution.
• Strong analytical skills for tracking KPIs and making data-driven decisions.
• Exceptional communication skills and the ability to write concise, engaging content.
• Determined and resourceful, with a results-oriented mindset.

Nice to Have

• Experience in building and nurturing online communities around tech or finance-related brands.
• Understanding of emerging trends in digital asset management and tokenized assets.