Head of Growth and Capital Marketing

This role is for someone who builds brands in real estate, not a content editor, not an ads freelancer, and not a general VA. The strategist will own positioning, content direction, distribution, and the systems that grow a trusted brand capable of attracting investors, partners, and buyers.

The work centers on media architecture and brand authority, with capital-raising experience listed as a strong advantage.

Who This Is Not

• Editors who only cut videos

• General marketers with no real estate experience

• Ads freelancers without brand strategy experience

• VAs who post content but cannot direct campaigns

• Creators who do not understand compliance or investor language

Candidate Profile

Only apply if most of the following apply:

Core Requirements

• Experience growing media brands for real estate operators, developers, investors, or investment firms
• Understanding of multifamily, private lending, wholesaling, syndications, or real estate acquisitions
• Able to translate complex real estate and financial operations into educational brand narratives
• Able to architect content engines, distribution systems, and growth frameworks (not just produce content)
• Understands basic SEC-safe communication (no promises, no projections)
• Capable of leading messaging strategy across short-form, long-form, email, landing pages, and community

Preferred (Not Required, But Highly Valuable)

• Experience helping a brand raise $10M+ in capital through media or digital funnels
• Ability to create content and messaging that attracts accredited and private investors
• History of building investor education or compliance-aware media
• Experience scaling a membership, education brand, real estate newsletter, or community

Core Responsibilities

Brand Positioning

• Position the founder as a trusted operator, not a generic content creator

• Build an authority framework that resonates with investors, partners, and sophisticated buyers

Media & Content Architecture

• Create messaging frameworks, scripts, narrative angles, and content systems

• Direct editors to produce media that matches strategic intent

• Develop content series that build trust, not hype

Distribution & Social Growth

• Execute platform-specific strategies (LinkedIn, YouTube, IG, TikTok)

• Guide posting schedules, hooks, and audience segmentation

• Build pathways from content into community or investor education

Community & Ecosystem Growth

• Strengthen the Cashflow Collective as a core audience asset

• Design referral, partner, and affiliate systems around the brand

Compliance-Friendly Messaging

• Keep communication educational and ethical

• Avoid implied returns, guarantees, or unlawful solicitation

Requirements

• Proven record building real estate brands

• Strategic leadership across content, copy, funnels, email, landing pages, and distribution

• Ability to lead editors, contractors, and internal media resources

• Ability to guide systems and direction rather than just execution

Compensation

$8,000–$13,000+ / month (includes commission), depending on experience and measurable brand growth.

The strategist is expected to materially impact brand authority, community growth, and investor opportunities over time.