Do you thrive on creating ROI-positive influencer campaigns that drive measurable revenue and unlock new markets? This brand is looking for a data-driven, performance-led Influencer Marketing Manager to take full ownership of its influencer strategy from celebrity partnerships to large-scale micro-influencer seeding.

If you’re ready to turn influence into impact, this is your chance to lead a high-performance growth channel and drive customer acquisition at scale.

THE BRAND

A fast‑scaling DTC wellness brand in the beauty/supplement space with a highly engaged 35+ female audience. The flagship product boasts a strong market fit and a rapidly growing subscriber base, with over 50,000 subscribers in the first 18 months. Paid social (Meta first) is their biggest channel; creative testing and iteration sit at the center of the strategy. The company is founder‑led, lean, and data‑driven, expanding in the UK/EU and preparing for a US launch.

The founding story is rooted in solving a real customer need: the founder created a better‑tasting, more affordable alternative for his own family, then scaled it into a category‑defining brand. That test‑and‑learn DNA still drives the culture today.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

Impact you can see: See the performance of your campaigns in real time, from influencer outreach to tracked ROI and scaled results.
Full ownership: Take the reins on influencer partnerships end-to-end, from sourcing and negotiation to tracking outcomes and driving growth.
Momentum: Work with a brand investing heavily in influencer marketing, with significant monthly budgets, high testing velocity, and access to backend performance data through Meta.
Flexible setup: The team is from all over, and you’re able to pick and choose your working hours and where you work from. They have an office in London that you’re welcome to visit, but hybrid is not mandatory.
Career growth: Opportunity to build and lead the influencer marketing function as the company scales, with the potential to grow a team beneath you.

WHAT YOU’LL OWN

This is a hands-on, performance-driven influencer role. You will:

Lead end-to-end execution of paid influencer campaigns, from sourcing and outreach to negotiation, briefing, and tracking performance.
Oversee mass seeding/gifting initiatives at scale, optimizing for ROI and volume of high-quality UGC that can be repurposed in paid channels.
Analyze campaign performance closely, reviewing attribution data, Meta performance, and influencer dashboards to improve CPA and unlock scale.
Coordinate whitelisting efforts and content approvals to ensure influencer posts align with brand messaging and ad performance objectives.
Maintain strong relationships with influencers, agents, and creators, while identifying repeat performers and nurturing long-term partnerships.
Balance high-impact paid deals with ongoing seeding programs, adjusting strategy based on performance trends and testing outcomes.
Continuously optimize internal workflows and tracking systems to improve efficiency, measurement accuracy, and partnership outcomes.

WHO YOU ARE

Experienced: 2+ years managing end-to-end influencer marketing campaigns for DTC ecommerce brands, ideally in the health, wellness, or supplement space, with a subscription-based product.
Proven track record overseeing £50k+/month in paid influencer spend with clear acquisition, CPA, and ROAS targets.
Comfortable executing both high-impact macro/celebrity campaigns and large-scale seeding/gifting initiatives.
Skilled at interpreting influencer performance metrics, attribution data, and platform signals to scale what works and cut what doesn’t.
Strong working knowledge of Meta Ads Manager, particularly how influencer content performs when whitelisted or repurposed for paid.
Excellent negotiator and relationship-builder with agents, talent, and managers, confident closing performance-based deals.
Able to manage multiple moving parts across different campaigns, while maintaining accountability, speed, and accuracy.

WHAT SUCCESS LOOKS LIKE

30 Days: Audit current paid influencer campaigns and seeding initiatives, identifying early areas for improvement.

60 Days: Begin launching and tracking new paid campaigns while refining seeding workflows.

90 Days: Fully own influencer performance reporting and demonstrate clear impact on acquisition metrics.