Influencer Marketing Manager

Imagine leading the growth of a brand where rest is elevated to ritual, and wellness begins with a perfect night’s sleep. This fast-growing DTC brand is redefining the intersection of beauty, wellness, and luxury through premium sleep products that combine science-backed benefits with timeless design.

With a focus on intentional living, this company is setting new standards in the wellness space and they’re looking for an Influencer Manager to build powerful partnerships and bring that mission to the world.

YOUR MISSION

To drive the influencer and ambassador strategy that will shape the brand’s presence across social platforms and deepen its connection with a global audience. You’ll lead the charge in identifying, activating, and nurturing long-term collaborations with creators, thought leaders, and ambassadors in the beauty, lifestyle, and wellness space.

From sourcing and outreach to content ideation and performance analysis, you’ll take full ownership of influencer marketing efforts to ensure they deliver real growth and measurable impact.

This is a full-time, fully remote contractor role.

WHAT’S IN IT FOR YOU

• Lead influencer strategy for a high-growth brand at the forefront of wellness and beauty
• Work directly with a passionate founder and cross-functional creative team
• Enjoy full flexibility with a remote-first schedule and outcome-focused culture
• Collaborate with a team that values expertise, initiative, and results
• Access to training, conferences, and resources to stay ahead in your field

WHAT YOU’RE GETTING INTO

• Build and manage a network of creators and influencers across Instagram, TikTok, YouTube, and emerging platforms to drive awareness, engagement, and conversions
• Set and align on monthly/quarterly budgets for paid and gifted influencer collaborations with the leadership team
• Develop and maintain ambassador relationships with high-profile voices in the wellness and lifestyle space to elevate brand equity and reach
• Co-create engaging and authentic influencer content that communicates product value while feeling native to each platform
• Track and report on performance using metrics like ROI, CAC, engagement, and conversions to optimize campaigns and scale winning relationships
• Negotiate and structure creator partnerships, managing budget, deliverables, and legal compliance with precision and fairness
• Collaborate with internal marketing, creative, and product teams to ensure influencer efforts align with broader brand storytelling and product positioning
• Stay ahead of platform trends, new formats, and rising creators to continually evolve the influencer strategy
• Develop creative outreach strategies to engage hard-to-reach influencers and build new partnerships in a highly competitive space

WHO YOU ARE

• Experienced: You have at least 2+ years of experience in influencer marketing, ideally for an e-commerce or wellness/lifestyle brand
• Performance-Driven: You’ve managed campaigns that not only looked great but drove sales, growth, and measurable ROI
• Platform Fluent: You understand the nuances of Instagram, TikTok, YouTube, and can tailor strategies accordingly
• Relationship-Oriented: You excel at building long-term partnerships with creators, ambassadors, and KOLs
• Analytical: You can break down campaign performance and turn numbers into actionable strategy
• Creative Strategist: You know how to bring a brand to life through authentic, influencer-led storytelling
• Organized and Proactive: You can manage multiple campaigns, deadlines, and deliverables without missing a beat
• Strong Communicator: You can write sharp briefs, negotiate contracts, and inspire creative collaboration with clarity

Bonus Points If You Have

• Experience working in the sleep, wellness, or beauty industries
• Existing relationships with creators or agencies in the wellness/lifestyle space
• Experience with affiliate or ambassador programs
• Knowledge of influencer analytics tools (e.g. Upfluence, CreatorIQ, GRIN)

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve mapped the influencer landscape, onboarded your first batch of creators, and established internal campaign workflows

60 Days: You’ve launched live campaigns, gathered performance insights, and identified early winning partnerships

90 Days: You’ve scaled an ambassador network, created a steady pipeline of content, and are driving measurable brand growth

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• A brief conversation to explore your background and alignment with the role
• A call with the founder to discuss the brand’s mission and vision
• A short task to showcase your strategic thinking and approach to influencer marketing
• A final interview to review your task, discuss your roadmap, and explore how you’d contribute to the team’s success