Conversion Tracking Specialist (Google Tag/JS) - PT Freelance - Worldwide

Role Overview

We are seeking an experienced Conversion Tracking & Analytics Specialist to own the implementation and maintenance of tracking across our lead‑generation and eCommerce funnels on Meta and Google. The goal of this role is to ensure clean, reliable data for optimisation by implementing robust client‑side and server‑side tracking, with a particular focus on Google Tag Manager and Meta Conversions API.

Responsibilities

• Design, implement, and maintain conversion tracking for lead‑gen and eCommerce campaigns across Meta and Google properties.
• Configure, test, and document tags, triggers, and variables in Google Tag Manager (web and, ideally, server‑side) for multiple websites.
• Implement and maintain pixels and server‑side tracking (e.g. Meta CAPI) to accurately capture key user actions and conversions.
• Write and troubleshoot JavaScript for custom tracking, dataLayer pushes, and advanced event logic.
• Collaborate with marketing and dev teams to define event schemas, naming conventions, and QA processes.
• Monitor data quality, diagnose discrepancies between platforms (e.g. GA4 vs Ads vs CRM), and recommend fixes or improvements.

Required Skills

• Strong hands‑on experience with Google Tag Manager (tags, triggers, variables, dataLayer design, preview/debugging).
• Proven experience implementing server‑side tracking, including Meta Conversions API (via sGTM or dedicated tools).
• Proficiency in JavaScript for custom tracking, debugging, and working with APIs.
• Solid understanding of GA4, Meta Ads, and Google Ads tracking requirements, including event parameters and attribution implications.
• Demonstrated ability to troubleshoot tracking issues end‑to‑end and communicate solutions clearly to non‑technical stakeholders.

Nice to have

• Experience with GTM server‑side containers on GCP or managed sGTM providers.
• Familiarity with CRM or backend event piping (e.g. sending offline/first‑party events to Meta/Google).