Business Data Analyst – Growth & Market Insights

TalentGum is a leading global e-learning platform launched in 2021, dedicated to transforming extracurricular education for children. We offer live, interactive online courses in music, dance, public speaking, art, chess, and more—designed to nurture the holistic development of children aged 5 to 14 years.

With 1,00,000+ learners, and presence across 50+ countries, TalentGum is trusted by parents worldwide for high-quality, engaging learning experiences.

Role Overview:

We are looking for a business-first data analyst who combines strong analytical skills with sharp business thinking.

This is not a purely technical reporting role. We want someone who can:

• Understand our business deeply
• Identify gaps and growth opportunities
• Design analyses independently
• Generate actionable insights
• Support strategic decisions with data and consumer research

You will work closely with leadership, marketing, product, and operations teams to drive smarter decision-making.

Key Responsibilities:

1. Business-Focused Data Analysis

• Analyse business performance across marketing, sales, retention, and operations
• Identify revenue leakages, inefficiencies, and growth opportunities
• Break down funnel metrics (lead → trial → enrolment → retention)
• Create structured dashboards and reporting frameworks
• Design new metrics/KPIs when needed (not just report existing ones)
• Translate data into clear business recommendations

2. Problem Identification & Strategic Thinking

• Proactively identify business problems through data
• Ask the right questions before running analysis
• Build hypotheses and test them using data
• Present insights in a structured, decision-ready format

3. Market & Consumer Research

• Conduct secondary market research (industry, competitors, pricing, positioning)
• Design and analyse surveys
• Derive consumer insights from parent interactions and feedback
• Work with internal teams to understand user behaviour patterns
• Identify trends in customer preferences, pricing sensitivity, and buying behaviour

4. Cross-Functional Collaboration

• Work with Marketing to improve campaign ROI
• Support Sales with lead quality and conversion analysis
• Help Product team understand user behaviour and retention drivers
• Support leadership with strategic insights and forecasting

Required Skills & Qualifications:

Technical Skills

• Advanced proficiency in Microsoft Excel (mandatory)

o Pivot tables

o Advanced formulas

o Data cleaning

o Basic modelling

• Strong comfort with data structuring and analysis
• Working knowledge of Power BI or Tableau (preferred)
• Basic knowledge of SQL (good to have, not mandatory)

Analytical & Business Skills

• Strong business acumen
• Ability to think independently and frame analytical problems
• Structured thinking and hypothesis-driven approach
• Ability to move from raw data to clear insights
• Strong numerical reasoning

Research & Insight Skills

• Ability to design surveys and interpret results
• Comfort speaking with customers (parents) or coordinating consumer interviews
• Ability to synthesize qualitative and quantitative insights

Communication Skills

• Strong presentation skills
• Ability to explain data insights in simple business language
• Clear written and verbal communication

Who Will Thrive in This Role

• Someone who enjoys solving business problems, not just making dashboards
• Curious, analytical, and proactive
• Comfortable working in a fast-paced startup environment
• Someone who asks “why” before jumping into numbers
• High ownership and accountability

Experience

• 2–5 years of experience in data analytics, business analysis, or market research
• Experience in ed-tech, consumer internet, or D2C is a plus

What Success Looks Like

In 6 months, you will:

• Build clear performance dashboards across key business functions
• Identify at least 2–3 major revenue or efficiency improvement opportunities
• Improve visibility into funnel and retention metrics
• Generate meaningful consumer insights that influence strategy