Role Overview
We are seeking a dedicated Content Marketing & Email Specialist to spearhead the creation, management, and deployment of top-tier email and content campaigns. Your primary focus will be targeting healthcare professionals with impactful editorial and promotional messaging that aligns with our brand and compliance standards.
Responsibilities
- Develop and manage engaging editorial and promotional content tailored for healthcare professionals.
- Oversee the end-to-end process of email campaign creation, including writing, designing, and scheduling.
- Ensure timely and accurate distribution of content, maintaining alignment with brand guidelines and performance objectives.
- Analyze campaign performance and optimize content strategies to enhance engagement and conversion rates.
Required Skills
- Proven experience in content marketing and email campaign management.
- Strong ability to create compelling and targeted messaging for a professional audience.
- Proficiency in email marketing platforms and content management systems.
- Excellent organizational skills to manage multiple campaigns and deadlines effectively.
Nice to Have
- Experience in the healthcare industry or familiarity with healthcare professionals' needs and preferences.
- Knowledge of compliance and regulatory standards in content and email marketing.