Marketing Coordinator - Demand Generation, DX

Overview

About DX

DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best.

DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian , which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us.

Responsibilities

About the role

We’re looking for a Marketing Coordinator to support our demand generation programs at DX. This is a roll-up-your-sleeves role: you’ll be deep in the tools, the data, and the details that make campaigns work.

You’ll help execute campaigns across paid ads, email, SEO, and our website, sometimes on well-defined projects, and other times on messy, ambiguous ones that need to be figured out from scratch. Some days you’ll be building lists or cleaning data; other days you’ll be drafting copy, QA’ing landing pages, or digging through metrics to see what’s working.

This role is ideal for someone early in their career (around 1–3 years of experience) who isn’t afraid of “hairy” problems or unglamorous work, and who wants to master the fundamentals of B2B demand generation by doing the real, hands-on work behind the scenes.

This role is expected to be in the office four days a week, with an optional work from home day on Thursdays. DX's office is located in downtown Salt Lake City, and we provide parking passes for all in-office employees.

Responsibilities

This is a wide-ranging role, and what you work on will shift based on team needs. Below is a list of example projects and tasks you might take on.

Paid Campaign Analysis And Management:

• Support the setup, QA, and ongoing management of paid campaigns across Google, LinkedIn, and other platforms
• Edit and iterate on ad copy; help coordinate creative tests and new angles to try
• Pull performance data, keep dashboards up to date, and surface patterns or issues to the team, even when the data is messy or incomplete

Email Programs:

• Build and maintain prospect lists, including the unglamorous parts: cleaning data, de-duplicating records, and fixing issues in our CRM
• Draft email copy and sequences based on briefs from demand generation managers
• Assist with scheduling, QA, and deployment of nurture, outbound, and lifecycle campaigns
• Monitor performance (opens, clicks, replies, unsubscribes) and flag problems early even if it means digging through logs or spreadsheets

Content And Website Optimization:

• Coordinate publishing of SEO-optimized content in our CMS, including formatting, internal links, and on-page details
• Assist with setting up and monitoring A/B tests on landing pages, forms, and conversion paths
• Support experimental programs (e.g., ABM, direct mail) with list building, asset coordination, vendor wrangling, and follow-up tracking

Qualifications

How we work at DX

Companies have all kinds of culture slides. At DX, we want to be very clear about what we care about and how we judge performance. For us, it all boils down to individual mastery, becoming the best at your craft. Those who exhibit this quality will thrive here and be unduly rewarded. We can't control outcomes due to competitors, the economy, decision-makers, etc., but what we can control is doing our jobs at the highest level possible.

How you work

If you see yourself in the list below, we’d love to hear from you.

• Empathetic, low ego, and a humble team player
• Ambitious, self-motivated, and persistent with a growth mindset
• Strong writer with attention to detail and analytical thinking
• Quickly picks up new tools, platforms, and technical concepts
• Comfortable working with data and drawing insights from metrics
• Excited to experiment and learn new marketing approaches
• 5+ years of experience in marketing or related analytical role
• Has a track record of excellence in previous roles

Bonus Points For:

• Familiarity with paid advertising platforms (Google Ads, LinkedIn, etc.)
• Experience with email marketing or CRM platforms
• Understanding of marketing analytics and tracking
• Knowledge of SEO, content marketing, or business development best practices
• Experience marketing to technical or B2B audiences
• Basic understanding of marketing automation and workflows
• Any exposure to martech tools

What you're looking for

You’re Looking For a Role Where You Can:

• Be part of a passionate, driven, and welcoming team
• Have a measurable impact on a company's success
• Challenge yourself and accelerate your career trajectory
• Ownership of your work without micromanagement
• Level up your skills across multiple demand generation channels
• Learn from experienced marketers in a fast-growing environment

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.

In The United States, We Have Three Geographic Pay Zones. For This Role, Our Current Base Pay Ranges For New Hires In Each Zone Are:

Zone A: $127,800 - $166,850

Zone B: $115,200 - $150,400

Zone C: $106,200 - $138,650

This role may also be eligible for benefits, bonuses, commissions, and equity.

Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh .