Josh M.

N/A

Provide product management and marketing strategy services, focusing on passionate B2C and B2B software-as-a-service startups. - Strategy: Decrease risk by accurately identifying the minimum viable product that reflects the core value proposition. Provide well-thought-out product ideas and features that maximize revenue. Build coalitions around roadmaps to ensure consensus and instill passion. Enrich product discussions by treating user experience as a first-class citizen - never as an afterthought to a feature. - Product Development: Coordinate and motivate diverse groups of designers, engineers, and stakeholders to generate mockups and rapidly iterate on prototypes. Draft unified specs actionable to marketing, sales, and engineering teams. Manage and mentor remote engineering teams to build and ship memorable experiences. - Developer Training: Lead classes to train developers in the technologies that build great SaaS products. Mentor junior and intermediate developers in the principles and best practices that lead to comprehensible, scalable code. - Marketing: Develop go-to-market strategies and generate metrics that encourage continuous assessment. Galvanize customer engagement through tightly-connected marketing initiatives that hit multiple channels. - Closing the Loop: Cultivate environments for rapid measurement and iteration. Incorporate multivariate/split testing, behavioural analytics, and user feedback to stimulate generation of testable hypotheses. Performance Highlights - Propelled sales 15% year-on-year through close management of multi-channel marketing initiatives. - Managed the definition and development of a competition management app with a two-sided market. - Increased sales and drove process improvements by overseeing creation of a B2C online sales platform. - Spearheaded a brand relaunch, leading to an order-of-magnitude increase in media reach and customer engagement.