Powering the next generation of social, environmental and economic action from the world stage.

Consultant

I work directly with founders, growth and product teams in the areas of design for happiness, GyShiDo, full stack Javascript engineering, mobile and web app development, serverless architectures, eCommerce, growth marketing, developer experience, culture, reinventing organizations, and more.

Connector. Facilitator. Inspirator. Explorer.

Manage marketing, automation, and inbound channel business, stack and technology. At Lyra, a SaaS company in the solar industry, I built and maintained the full marketing and growth stack, both digital and physical, including <ul><li>The design and implementation of 4 conferences a year, partnerships/affiliates programs</li><li>Complete analytics stack (segment/google/amplitude)</li><li>Google Ads channel (4.7% conversion)</li><li>LinkedIn ads channel (7% conversion)</li><li>Content marketing channel (blog/email)</li><li>Built and managed the custom website (Gatsby/Prismic/Netlify), and a custom lead funnel engine using my automations, chat, crm, Close pipelines, and data driven lead forms that launched a new product line and grew the company into acquisition.</li></ul>

Head of Marketing

Sharing made simple.#sharingeconomy

Building the best help desk software for small business - I focused on the Knowledgebase

Lead Software Engineer

Helping sophisticated founders, serial entrepreneurs, VC backed organizations &amp; family held growth businesses build incredible, game changing technology. Fast.

Technical Lead

Use GiftStarter to find and fund whatever you want. Bring your family and friends together around moments that matter.

VP Product

500 Startups is a Silicon Valley seed fund &amp; accelerator founded by PayPal &amp; Google alums.

500 Startups Batch 14

Livit is where I help build and grow ambitious, innovative and globally successful technology companies

Growth Hacker in Residence

Worked directly with entrepreneurs and leaders in the areas of design for happiness, search funds, niche and social marketing, social media, creativity, pricing, intellectual capital, technology, security, eCommerce, leadership, family balance, large/small company differences, ethics, exit strategies and employee empowerment.

Entrepreneur In Residence

SproutCamp is an accelerator where misfits gather, build and share their life&#x27;s work. It&#x27;s online, in your home, or down the road. It&#x27;s the spaces we occupy and the economies we create. It&#x27;s because nothing is as powerful as an idea whose time has come. Accelerator turned entrepreneurial movement. Currently Open Sourcing all of our materials, plans, processes, documents, and more.

Managing Director

Advise and develop process and solutions for client engagement and revenue growth through playbooks, contract strategy, content development, leadership consulting, and marketing breadth and depth.

Growth Advisor

Design &amp; technical leadership, team building, road mapping and Agile coaching that spans The Moorings, Sunsail, Footloose, Leboat and Leopard Catamaran brands. Portfolio operated more than 50 websites in 7 languages in a global multi-source market.

Global eCommerce Growth & Architecture

Developing new ways to present brand, engage users and improve communication.

Growth Consultant

Focused on brand, social media, eCommerce and engagement platform technology development.

Brand Consultant

Incubation for independent publishing technologies.

Cofounder

Design, architect, and develop applications, solution architectures, lead creative and technical team, and develop standards and processes.

Sr. Web Architect

Plan, orchestrate and contribute to the development and execution of strategic technology initiatives, primarily within the contact center, web, voice and enterprise information architecture portfolios.

Sr. Business Analyst

Process and technology stewardship for Call Center, Field Operations, Engineering, and MIS groups, enterprise CRM, and application design/development.

Consulting with organizations as Solution Architect on portal technology, content management, web-based knowledge applications, web development, online branding, and presentation design.

Principal Consultant

Brand and identity design, content management, architecture, eCommerce, web design

Interactive Developer

brand / identity / web / venture fund

Analyst / Consultant

I only work with open source technology. I am a speaker and writer who advocates for all software to be in the commons, where it belongs. Proprietary software should be less than 10% of all software on planet Earth, and available for research. 

I am a serverless architect through and through and prefer lightweight, serverless environments where the majority of focus is on user interaction and experience, whether a UI or API interface. 

After two years working with GraphQL backends either standalone or on top of existing APIs... I am i nlove with a technology that truly makes life easier to build value. Fast. I am favoriting graphcms, graph.cool and Prisma for BaaS platforms and love building stacks in React or React Native for GraphQL powered apps. 

I prefer React for most Javascript projects that are going to need to scale and support several iterations in the marketplace. 

Recently I have built an app for Groove HQ, Target, DKMS, Serverless, and Panda Planner using React, Redux, and React Native.

I love to make crazy awesome things happen with JavaScript. Whether it's client side or server side, DOM manipulation or plain old workflow, JavaScript is my language or choice and I strive to kickass at it. I've built dozens of pure JS apps, including two full application stacks / frameworks. I prefer React, Redux, Mithril, Vue, and Meteor. 

I use HTML5 every day and in every app or site, so it's fair to say I write HTML with my eyes half shut. I love to write it and then manipulate the hell out of it with JS and CSS...and can help you learn the voodoo magic of writing HTML for happiness.

Beauty, form, function, sex, and yes...style. It renders lightning fast if you write it correctly, and will make or break your app. It's best used as part of an optimized workflow, using such cool gadgets as SASS, LESS, Compass, and the likes. I love Bootstrap over several other frameworks for this reason...it works and works damn well and can be extended in infinite directions. 

I built an Angular application stack (like mean) called Hopstack, to help master directives, services, architecture and best practices. It was awesome. Let me show you how awesome it is.

I am exclusively building all backend apps in Node these days. About a dozen so far...I love, love, love me some Node.

Several of my apps and one stack built in in Node have thus far been included Express. I guess once you learn something as awesome and flexible as Express, you just stick with it. Don't really use it anymore though :) unless I need to

A lonng time ago all that I could think of or do was write Ruby on Rails and learn how to build a company like Basecamp. 

I have always loved module loading and for the last several years been using Webpack and NPM together to create low maintenance, fast, and scalable loading and building. 

I think it's been about 7 cumalitive years with jQuery, and have been moving away from it ever since - althoug it creeps into some thing React/Angular based - not much these days. 

Workflow, workflow, workflow. Just today I screwed up big time, but thanks to mastering git, it was about 5 minutes recovering something that would take half a day in SVN, and would have been unrecoverable without SCM. I teach teams how to master Git workflow and how to make life easier, literally, and have more time to enjoy things non-computer related because of git.

As a growth hacker, I have to be well versed in tagging, tracking, analyzing, and improving the experience. I like to use Segment, Heap, Intercom, Sumo, GA, Clearbit, and similar for data analytics and tracking as each are extremely powerful and customizable.

As a growth hacker, I have to be well versed in tagging, tracking, analyzing, and improving the experience. I like to use GA to do this because it is extremely powerful and customizable.

I've built a startup studio, ran an accelerator, started six companies, exited two, and helped dozens of others build and grow theirs. I love to advise new teams in creating things that make a difference in the world by following their passion and helping teams scale quality and revenue. 

The first product I helped designed got bought. I've been designing new products ever since for big companies in new markets and startups alike. I am all about the creation.

I get hardware, but only because I write software to run on it. Enough said.

The first job I had in tech was doing web development for the US government and large brands. The web is sort of a big deal, and I am proud to be an Internaut in it.

I build landing pages like a Ninja, but I call them Smart Sites. 

I was a certified Scrum Master and Agile Coach in a past life. To this day I help teams understand the value of iterating, failing often and failing fast, learning from doing, and trusting instincts over process. Keep it real.

I have built large, complex hosting environments for Drupal, Wordpress and Typo3. I have designed application and enterprise cloud environments using Serverless, Google, Heroku, AWS, Scalr, Rightscale, Digital Ocean, Docker, Stamplay, and EngineYard. I am in love with Heroku and use it [almost] daily. A you can see I am a serveless / cloud architect

SEO is a fact of life on the web if you care about people finding you. Tricks of the trade knowing the search engine methodologies, and spending due time in setting up your SEO strategy (including paid advertising and competitor analysis) are ways to stay on top and on the first page.

Run multiple stores, have buiolt cutom admin app, have built and maintained custom Liquid theme, have developed custom app using Storefont API, GraphQL & React. 

When I build content sites I usually build with Wordpress. I know it very well. Inside and out. I recently built something called StacheStack, based on Roots, which is sort of like magic for citizen developers. 

Personal details

Joel S.

Summary

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Education

Personal Projects