Social Media Marketing, SEO, Web Development, Email Marketing, and Project Management.

Digital Marketing Manager

Handling different Digital Marketing projects focused on SEO, CRO, and WordPress Website Development.

Owner

Technopreneur (September 2017 – February 2021)<ul><li>WordPress website for Netflix recommendations for 100 countries (highest coverage)</li><li>100k users/month within 3 months of launch</li><li>Automated content updates</li><li>Sold it off in 2021</li></ul>Web Analytics<ul><li>Tracking Website Performance</li><li>Analyzing User Behavior</li><li>A/B Testing</li><li>Reporting and Visualization</li><li>SEO and SEM Analysis</li><li>Conversion Rate Optimization (CRO)</li><li>Data Cleaning and Validation</li><li>Cross-Platform Analytics</li><li>Trend Analysis and Forecasting</li></ul>Search Engine Optimization<ul><li>SEO Audit and Competitor Analysis</li><li>Keyword Research</li><li>On-Page Optimization</li><li>Content Strategy</li><li>Performance Optimization</li><li>Monthly Reporting</li></ul>Website Development<ul><li>Custom, responsive, and fast website on WordPress CMS with PHP/HTML/CSS/JS</li><li>Website Design in Figma</li></ul>

Freelancer

Account Manager (January 2015 – October 2016)<ul><li>Leading a business vertical in the Western Region with a team of 6 consultants</li><li>Using market intelligence for targeting customers</li></ul>Senior Consultant (January 2014 – January 2015)<ul><li>Business development for a vertical in the Western Region</li></ul>

Account Manager

Senior Consultant (March 2013 – January 2014)<ul><li>Interviewing the candidates and creating Job Fitment reports for suitable candidates</li><li>Built a monitoring system for the partners to review the performance of all consultants and researchers </li></ul>Consultant (September 2011 – March 2013)<ul><li>Interviewing the candidates and creating Job Fitment reports for suitable candidates</li></ul>

Senior Consultant

Manager Business Development (April 2010 – September 2011)<ul><li>Tracking tenders/technologies in Industrial Water Treatment plants</li><li>Performance data collection and analysis for all the business functions</li></ul>Manager Business Support &amp; Contract Management (April 2009 – April 2010)<ul><li>Contract and Risk Management of existing and new projects</li><li>Performance data collection and analysis for all the business functions</li></ul>

Manager Business Development 

<ul><li>Appraisal/Credit Risk of Project loans in the Road sector</li><li>Operations Risk Management and Business Continuity Planning for the Project Finance department</li></ul>

Manager – Infrastructure Finance Group

Project Engineer – Electro-Mechanical (March 2003 – February 2005)<ul><li>Leading the Electrical and Mechanical divisions of the company</li></ul>Engineer – Electrical (March 2002 – March 2003)<ul><li>Leading Electrical division of the construction company specializing in Water Treatment Plants</li></ul>Assistant Engineer – Electrical (September 2001 – March 2002)<ul><li>Assisting the Engineer with the Design, Procurement, and Site Execution of the electrical works</li></ul>

Project Engineer

Rahul Roy

Website Development

A SaaS provider faced two main challenges: a high bounce rate on its blog and poor keyword rankings for industry-related queries. The primary objective was to reduce the blog’s bounce rate and improve keyword rankings to drive qualified traffic. Multiprong action strategy included: Keyword Research, Content Optimization, Internal Linking, Improving CTAs, etc. 
The blog’s bounce rate dropped by 25% within three months of implementing these changes. Organic traffic rose by 50%, leading to greater content discovery. Enhanced internal linking and improved CTAs resulted in a 20% increase in conversions.

Content strategy revamp for a blog

An F&B equipment manufacturing client was struggling with ranking on SERPs for competitive and industry-specific keywords. The objective was to improve the client’s rankings on SERPs for competitive, industry-specific keywords and drive more organic search leads. To address the client’s struggles with keyword rankings and lead generation, we implemented a comprehensive SEO and content strategy.
Within six months, the client’s website saw substantial improvements in keyword rankings and lead generation. The site ranked on Google’s first page for key industry-specific terms, previously dominated by competitors, resulting in a 60% increase in organic leads and inquiries grew by 40%.

Strategic overhaul of Content Marketing and SEO

Google Analytics Individual Qualification

PGDM from IIM Indore amongst top 10 business schools in India where less than 1% of people apply get admitted

BE in Electrical Engineering. Ranks in top 30 Engineering colleges in India and 3rd in Maharashtra state.

Personal details

Rahul R.

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