Personal details

Milly T. - Remote brand marketer

Milly T.

Based in: 🇰đŸ‡Ș Kenya
Timezone: Nairobi (UTC+3)

Summary

Product and Marketing professional with 9+ years of experience driving growth across e-commerce, product portfolios (animal health and crop science) and creator spaces. I am experienced in user research, developing data-driven marketing strategies, product roadmaps, leading creative teams, and managing projects from conception to successful launch. I am exceptional in copywriting and content creation skills, crafting compelling narratives that resonate with diverse audiences. My deep understanding of the African & UK markets allows me to tailor content and strategies for maximum impact. Additionally, I am skilled in research, stakeholder management, and process optimization, consistently achieving measurable business objectives.

Work Experience

Product & Brand Strategy Associate
3Gem Research & Insights UK | Nov 2023 - Present
HTML/CSS
Salesforce
Jira
Scrum
SEO Analysis
SAP HANA
UX/UI Design
Agile
Figma
Zoho crm
Product Strategy
Customer Journey Mapping
Veeva Vault
SAP Ariba
Customer segmentation
Go-to-market strategy
Product lifecycle management
  • Conducting user research and market analysis, resulting in a 15% increase within my first quarter in user satisfaction scores.
  • Developing product roadmaps aligned with market needs and user research findings.
  • Collaborating with development teams to address user pain points and improve product features and sites.
  • Managing marketing campaigns for e-commerce businesses and creators, boosting website traffic and brand engagement through social media platforms.
Marketing Associate - SSA
Elanco Animal Health | Oct 2019 - Oct 2023
Salesforce
SAP HANA
Ariba Integration
Customer Journey Mapping
Campaign management
Veeva Vault
Brand strategy
Customer segmentation
  • Successfully launched Salmonellosis Poultry Campaign, increasing website traffic by 20% and lead generation by 15%.
  • Executed digital marketing campaigns targeting agricultural creators, driving brand awareness and product adoption.
  • Managed budgets of USD 70-100k per cost center, meeting key objectives and KPIs.

Education

Moringa School
Post Graduate Diploma・Product Design (UX/UI)
Aug 2023 - Mar 2024
Kenya Institute of Management
Post Graduate Diploma・Project Management
Jun 2015 - Sep 2016

Personal Projects

Balm Wellness App (A hypothetical wellness app)IconOpenNewWindows
2024
User Stories
Rapid Prototyping
Agile
Product Strategy
Technology Strategy & Roadmapping
A Case Study of Pixel TechnologiesIconOpenNewWindows
2024
Kanban
Coaching
Rapid Prototyping
Agile
Notion
Technology Strategy & Roadmapping

Certifications & Awards

BCG - Strategy Consulting
Forage | Apr 2024
Product Management
Tech4DevHQ | Apr 2024