Kirsten S.

- Plan and execute CRM campaigns, (pop-ups, emails, push notifications, and SMS) for over 20 Casino affiliate sites, ensuring timely delivery to our segmented audiences.
- Leading the segmentation project by integrating Xtremepush with GTM, collaborating closely with the product and development team to ensure seamless data tracking and improved events tracking.
-Monitoring and analysing CRM campaign performance, providing insights on key metrics by aggregating data from Xtremepush, Google Analytics, Looker and Fullstory.
- Ensure proper tracking link parameters to track user information for our affiliate links

- Developing and implementing customised digital marketing strategies for various industries, including iGaming, ESG, Recruitment, Crypto, Data Companies (Euromonitor), Retail, and Art in order to achieve business goals.

-- Create and oversee content strategies that align with our brand objectives and engage our target audience.
- Track and analyze marketing analytics and KPIs to assess performance and inform strategic decisions.

- Leading customer journey mapping, user research, and UX strategies to enhance user experience and increase engagement, ensuring that they align with client objectives and expectations.

- Managing Google Ads, Meta Ads and Linkedin Ads campaigns

- Analysing data using Google Analytics to gain actionable insights, refine marketing efforts, and enhance website performance.

- Improving website performance and user experience by identifying key areas for enhancement, and implementing best practices in website design and functionality.

- Supervising social media management and CRM systems, and creating targeted campaigns and strategies to boost customer engagement and retention across platforms.

- Start-up experience.