Personal details

Jonathan B. - Remote social media and community manager

Jonathan B.

Based in: đŸ‡©đŸ‡Ș Germany
Timezone: Berlin (UTC+2)

About

Experienced social media and marketing professional with 15+ years in brand storytelling, digital communications, and community engagement across entertainment, tech, and culture. A creative strategist with a DIY mindset, passionate about crafting impactful content, building social narratives, and fostering online communities. Skilled in leveraging trends to create innovative, audience-focused strategies that drive engagement and elevate brand presence.

Work Experience

Brand Manager/Social Media
CloudKid | Jun 2021 - Apr 2024
WordPress
Reporting
Analytics
Shopify
Mailchimp
Newsletter Creation
Squarespace
Slack
Content strategy
Adobe After Effects
Community management
Google g suite
Influencer marketing
Discord Servers
Notion
Brand identity
Brand strategy
Brand positioning
Instagram management
LinkedIn management
Partnership marketing
Social media management
Social media strategy
TikTok management
Video advertising
Website content
YouTube management
  • In charge of all data-driven brand and community activations for CloudKid, while spearheading brand development for the label's artists.
  • Manage social media calendars and content creation across the brand's platforms, including its YouTube channel with 5.3 million subscribers, while staying informed of industry trends.
  • Increased the brand's Instagram following by 20%, elevating it from 105K to 129K followers.
  • Launched and curated the brand's B2B newsletter.
  • Established a groundbreaking strategic partnership with the Esports team, Into The Breach, marking CloudKid as the first music label to venture into the Esports industry.
  • Forged a partnership with a prominent British college to provide support for students enrolled in its BTEC Esports course.
  • Orchestrated several successful partnership activations, including collaborations with Razor and XPPen.
Brand and Community Manager
Tempo | Jan 2020 - Dec 2020
CRM
Custom Development
Mailchimp
Newsletter Creation
A/B testing
Slack
Community management
Influencer marketing
Notion
Brand identity
Brand strategy
Brand messaging
Brand positioning
Growth strategy
LinkedIn management
Product positioning
Social media content
Social media engagement
Social media management
Social media strategy
  • Established and cultivated the brand identity and tone for the email client, Tempo.
  • Orchestrated growth strategies and allocated budgets in alignment with quarterly KPIs.
  • Developed content for growth through a combination of organic and paid initiatives.
  • Conducted A/B testing to evaluate and analyze the efficacy of creative content.
  • Supervised partnerships with influencers and content creators to enhance brand visibility and engagement.
  • Managed the CRM feedback loop to optimize customer experiences and retention.
  • Established the core community testing program, Tempo Pulse.

Education

De Montfort University
Bachelor's degree・Music, Technology And Innovation
Sep 2004 - May 2007