Personal details
Ahmad M.
Technical skills
About
Ahmad is a highly focused and driven professional with over a decade of experience in marketing operations, specializing in leveraging AI and innovation to enhance efficiency and excellence. His work ethic is characterized by a robust sense of urgency, meticulously balanced with a dedication to the accuracy and quality of his outcomes.
Throughout his extensive career, Ahmad has evolved into a formidable leader, adept at recognizing and implementing necessary changes to adapt to evolving market conditions. He excels at empowering teams, significantly boosting productivity through his profound knowledge of industry-leading tools such as Marketo, HubSpot, and Salesforce.
Ahmad sets rigorous standards for work quality, prioritizing the timely achievement of objectives while maintaining a keen attention to the nuances of execution. His leadership style not only inspires high performance but also fosters an environment of continuous improvement and excellence.
Work Experience
Marketing Operations Specialist managing all campaigns and campaign automation and setup in Marketo. Ensuring data routing and flow with a Salesforce integration. Worked cross departmental to manage and coordinate all campaigns.
● Partner with field marketing managers, sales ops, and other cross-functional teams to execute day-to-day campaign operations and marketing automation systems administration while optimizing for scale and efficiency. ● Execute and optimize effective lead nurturing programs using Marketo. ● Assist in managing the lead lifecycle - implement and optimize lead scoring, qualification, and hand-off to sales processes. 2 How I succeed in this role: ● Strategize, build, test/QA, and launch email marketing campaigns including account-based marketing engagement, nurture flows, and ad-hoc campaigns. ● Identify improvement opportunities in our marketing automation infrastructure and work cross-functionally to address them (ex. program structure inefficiencies, process flaws, etc.)
What I did: ● Worked with the Integrated Marketing team to develop marketing automation strategies to support lead and opportunity goals, including continually modifying and adjusting those strategies based on results. ● Acted as the primary administrator for the Marketo platform, including managing user access, troubleshooting technical issues, and maintaining data integrity. ● Managed all technical aspects of key marketing systems (Marketo, SFDC) used to generate, distribute, and report on leads. How I succeeded in this role: ● Maintained and guided best practices on data privacy, and ensured we were compliant with CAN-SPAM and GDPR guidelines for email marketing campaigns. ● Monitored and reported on marketing automation performance including deliverability, engagement, and influenced revenue.