Personal details
Vanessa S.
Summary
I'm a data-driven content creator and strategist with 14 years of experience building thriving online communities. My passion project, The Hand That Feeds HQ, boasts over 4 million visits and features nearly 9,000 articles – all meticulously crafted, edited, and produced by me. This content powerhouse extends to a podcast and YouTube channel as well. Since 2019, I've leveraged this expertise to empower corporations, digital marketing agencies, and entrepreneurs with content creation, community management, and strategic planning.
Technical skills
Work Experience
Although community management is the function that serves as a "highlight" for this description on LinkedIn, what I did was very similar to what a mini-marketing agency would do (I would say... less intense than an agency, believe me, I've worked for an agency and the rhythm is not even comparable).
So what did I do?
- Social media management (Facebook, Instagram, LinkedIn and TikTok)
- Content creation (publications on job vacancies, events, articles, etc.)
- Video and photo editing (for social networks only)
- Creation and organization of a social media calendar
- Performance/paid media consultancy for meta and Google ad campaigns
- SEO consultancy for blog content
Management of all customer interactions, realizing their problems, turning them into tasks and then organizing them to be distributed by the team.
This work was occurring parallel to that of the content manager.
During my time as content manager, I played the following roles:
- Creation of copy for social networks (for 8 renowned clients in different industries, national and international), blogs, websites, newsletters, and mobile applications;
- Managed and organized the content creation team, serving as a bridge between the content creation, paid media and design departments
- Collaborated in the creation and implementation of workflow processes for the digital marketing team
- Keyword Research for clients from different segments focused on paid media campaigns
- Social media management / Community management (for national and international brands)
- Content review