Personal details

Prabal B. - Remote content marketer

Prabal B.

Based in: 🇮🇳 India
Timezone: Mumbai (UTC+5.5)

Summary

Hello there, wonderful folks at Arc! I'm Prabal, a marketer with a solid track record of problem-solving over the past 5 years. It all began as a social media copywriter, then transitioned smoothly into roles as an advertising copywriter with two esteemed agencies in India, where I collaborated with clients like Bosch, Google, PhonePe, Swiggy, Reliance, Embassy, and more. I then spent a little over 2 years at Newton School, a leading ed-tech startup, initially as a copywriter, and then as a creative manager, finally spending the last 8 months at the company as the product marketing manager. I've been working at TruckX, a company based out of California, as a product marketer, taking care of communication and content strategy across the sales and marketing funnels.

I'm currently looking for a change, and I think this role at Arc sounds perfect for me. I work the Pacific shift, so the timing won't be a problem for me, even though I'm based out of India. I know content, SEO, copy, and more. I can bring to the table not a lot of people can - being a very, very good marketing generalist, who is also a copy specialist. I hope we can work together!

Work Experience

Product Marketing Manager
TruckX | Dec 2023 - May 2024
Content marketing
Content strategy
Product marketing
Sales copywriting
Sales enablement
  • Worked as a PMM for the US market.
  • Built a performance marketing funnel with an in-depth content strategy from scratch with Meta, Google, TikTok within 1 month with a lead-to-customer conversion rate of ~12%.
  • Oversaw content marketing efforts for campaigns and website for both B2B and B2C.
  • Oversaw SEO and user experience design of new website and store pages.
  • Streamlined inbound and outbound marketing funnels collaborating with Sales and Product teams.
  • Developed and implemented communication strategies keeping them consistent throughout the sales and acquisition funnel, including social media, performance marketing, website content, and communication nudges across the funnel over email and product.