Experienced specialist skilled in optimizing business processes for growth. Visionary and creative with strong analytical skills, adept at aligning solutions with business objectives. Excellent communicator and leader with a track record of success.
· Spearheaded strategic initiatives for Shell, Karnataka Bank, and Narayana Healthcare, providing tailored solutions to address their specific requirements. These projects facilitated enhanced market penetration, bolstered client relationships, and optimized operational efficiency, driving tangible business growth and increased profitability for the company.
· Conducting market research, pinpointed key audience demographics and selected optimal advertising channels.
· Proficient in industry tools like MAP, Yumi TV, BARC, Budget sense, Advance Excel, Power BI, PowerPoint. Analyzing campaign performance metrics, crafted insightful reports, and delivered actionable insights for future enhancements.
· Leveraging strong communication skills, nurtured partnerships with media vendors, clients, and internal
stakeholders to drive successful outcomes.