Personal details

Debora S. - Remote growth marketer

Debora S.

Based in: 🇩đŸ‡Ș United Arab Emirates
Timezone: Abu Dhabi (UTC+4)

Summary

I am a CRM & Growth Marketing Specialist with 7 years driving customer acquisition, engagement, and retention. Proven success in diverse industries and global markets. Skilled in segmentation, automation, communication. Achievements: launched a bike scheme (Mobike) in one year; 20% activation increase in 6 months, 5% customer growth in 4 months.

Work Experience

CRM Specialist
Alraedah | Aug 2023 - Apr 2024
CRM
Data Analysis
Customer Journey Mapping
Process Analysis
B2B Product Marketing
Process Improvement
  • Orchestrated the selection of CRM software platform, to optimize the sales and marketing processes, and to extract actionable insights to drive customer retention.
  • Strategically mapped customer and sales journeys to identify pain points, driving enhancements to the customer experience and boosting profits, loyalty, and advocacy.
  • Crafted a comprehensive CRM implementation strategy utilizing SMS and email to retarget disqualified leads to increase 10% lead conversion.
CRM Specialist
invygo | Nov 2022 - Jun 2023
CRM
Data Analysis
Mixpanel
Leadership
A/B testing
Growth Marketing
Product launch
Customer Journey Mapping
Email campaigns
Campaign launch
Campaign optimization
Customer segmentation
Product lifecycle management
  • Implemented a comprehensive CRM strategy in the UAE & KSA, resulting in a 20% increase in activation and significant improvements in onboarding, retention, and engagement rates.
  • Optimized campaign performance by 12% through continuous A/B testing of messages, call to actions, and channels, leading to higher customer acquisition and retention.
  • In 4 months, improved customer segmentation by collaborating with the product team, resulting in an increase in conversion rates and a more personalized customer experience.

Education

Superior College of Marketing and Advertising (ESPM)
Master's degree・Master in Digital Transformation and Marketing
Aug 2020 - May 2021
Federal University of Rio de Janeiro (UFRJ)
Bachelor's degree・Public Administration
Aug 2010 - Dec 2015

Certifications & Awards

Growth Master Certification
GrowthHackers | Aug 2023