Daria K.

Implemented Measurable Communication Strategies: Engineered systems to make all user communications quantifiable and experiment-friendly, enhancing data-driven decision-making.

Enhanced Lifecycle Messaging: Optimized lifecycle messaging, achieving a 12% increase in DAU through targeted and timely engagements.

Boosted Organic Acquisition: Successfully leveraged large-scale discount campaigns via email marketing, significantly increasing organic user acquisition.

Improved App Store Ratings: Elevated the app store rating from 4.1 to 4.5 through continuous improvements, with ratings still on the rise.

Advanced Email Template Design: Mastered the intricacies of major email apps to develop aesthetically pleasing and universally compatible email templates.

Contributed to product strategy, formulate target metrics, set team’s OKRs
Led a cross-functional team, collaborated with marketing, finance, legal, content and other product managers
Communicated product strategy and roadmap, experiment hypotheses and results throughout the organisation and to the executive leadership
Set up the discovery process, polished first time user experience