Performance Marketing Specialist- B2B SaaS

Job Title: Performance Marketing Specialist – B2B SaaS

Experience Required: 3+ years

Location: Remote

Company: Troopr Labs

Website: www.enjo.ai

About the Company:

Troopr Labs is a dynamic SaaS organization focused on delivering impactful software solutions to enterprise clients globally. We leverage cutting-edge technologies to help businesses scale with efficiency and intelligence. Our performance marketing function plays a pivotal role in driving user acquisition, brand visibility, and revenue growth.

Role Description:

As a Performance Marketing Specialist, you will be an integral part of the growth engine—responsible for designing, executing, and optimizing data-driven campaigns across digital channels. Your work will directly influence customer acquisition and pipeline velocity, supporting aggressive revenue and engagement targets. We're looking for someone who thrives in performance-focused environments, adapts quickly, and brings a test-and-learn mindset to marketing.

A Glimpse to your day -to-day life:

• Develop and manage multi-channel performance marketing strategies including SEM, paid social (especially LinkedIn), display, and email marketing.
• Monitor, report, and optimize digital campaign performance to maximize ROI and reduce CPA.
• Manage campaign budgets and allocate spends effectively across high-performing platforms.
• Conduct keyword research, audience segmentation, and A/B testing to continuously improve campaign results.
• Use analytics tools like Google Analytics to evaluate user behavior and conversion paths.
• Collaborate closely with sales and product teams to align marketing efforts with pipeline goals.
• Stay current on industry trends, digital marketing innovations, and channel best practices.
• Support marketing automation and lead nurturing workflows via email.

Who We're Looking for (Ideal Candidate Profile)

• 2–4 years of experience in performance marketing, preferably within a SaaS or B2B technology company.
• Proven ability to manage and scale campaigns across SEM (Google Ads), LinkedIn Ads, and email marketing platforms.
• Strong expertise in Google Analytics and campaign tracking methodologies.
• Deep analytical and problem-solving skills, with a passion for performance metrics.
• Familiarity with SEO best practices and how organic and paid strategies complement each other.
• Excellent verbal and written communication skills with a collaborative mindset.
• Bachelor's degree in Marketing, Business, or a related field.
• Bonus: Experience working in a high-growth tech startup or with AI/ML-related products.

Why Join Us?

• Drive Impact at Scale: Your campaigns will be instrumental in scaling the company’s user base and revenues.
• Remote-First Environment: Enjoy the autonomy and flexibility of a fully remote team.
• Growth Opportunity: Join a fast-paced, ambitious team where you’ll own strategy and execution.
• Collaborative Culture: Work closely with cross-functional teams, including product, sales, and leadership.
• Continuous Learning: Be part of a culture that values experimentation, learning, and innovation.