Troopr Labs

Job Title: Performance Marketing Specialist – B2B SaaS

Experience Required: 3+ years

Location: Remote

Company: Troopr Labs

Website: www.enjo.ai

 

About the Company:

 

Troopr Labs is a dynamic SaaS organization focused on delivering impactful software solutions to enterprise clients globally. We leverage cutting-edge technologies to help businesses scale with efficiency and intelligence. Our performance marketing function plays a pivotal role in driving user acquisition, brand visibility, and revenue growth.

 

Role Description:

 

As a Performance Marketing Specialist, you will be an integral part of the growth engine—responsible for designing, executing, and optimizing data-driven campaigns across digital channels. Your work will directly influence customer acquisition and pipeline velocity, supporting aggressive revenue and engagement targets. We're looking for someone who thrives in performance-focused environments, adapts quickly, and brings a test-and-learn mindset to marketing.

 
 

A Glimpse to your day -to-day life:

 

* Develop and manage multi-channel performance marketing strategies including SEM, paid social (especially LinkedIn), display, and email marketing.
* Monitor, report, and optimize digital campaign performance to maximize ROI and reduce CPA.
* Manage campaign budgets and allocate spends effectively across high-performing platforms.
* Conduct keyword research, audience segmentation, and A/B testing to continuously improve campaign results.
* Use analytics tools like Google Analytics to evaluate user behavior and conversion paths.
* Collaborate closely with sales and product teams to align marketing efforts with pipeline goals.
* Stay current on industry trends, digital marketing innovations, and channel best practices.
* Support marketing automation and lead nurturing workflows via email.

 

Who We're Looking for (Ideal Candidate Profile)

 

* 2–4 years of experience in performance marketing, preferably within a SaaS or B2B technology company.
* Proven ability to manage and scale campaigns across SEM (Google Ads), LinkedIn Ads, and email marketing platforms.
* Strong expertise in Google Analytics and campaign tracking methodologies.
* Deep analytical and problem-solving skills, with a passion for performance metrics.
* Familiarity with SEO best practices and how organic and paid strategies complement each other.
* Excellent verbal and written communication skills with a collaborative mindset.
* Bachelor's degree in Marketing, Business, or a related field.
* Bonus: Experience working in a high-growth tech startup or with AI/ML-related products.

 
 

Why Join Us?

 

* Drive Impact at Scale: Your campaigns will be instrumental in scaling the company’s user base and revenues.
* Remote-First Environment: Enjoy the autonomy and flexibility of a fully remote team.
* Growth Opportunity: Join a fast-paced, ambitious team where you’ll own strategy and execution.
* Collaborative Culture: Work closely with cross-functional teams, including product, sales, and leadership.
* Continuous Learning: Be part of a culture that values experimentation, learning, and innovation.

Marketing strategies

Performance marketing

SaaS

Digital

Software Development

Testing

Email campaigns

Growth

User acquisition

Analytics

Google Analytics

Automation

Paid social

Google ads

Research

SEO keyword research

Campaign tracking

Communication Skills

Digital marketing

Support

Marketing Automation

Experimentation

Innovation

LinkedIn

Banner Advertising

A/B testing

Growth strategy

Audience building

Team collaboration

Problem solving

Performance Marketing Specialist- B2B SaaS