We are looking for a Performance Marketing Manager with 5+ years of experience in the fantasy sports industry to drive user acquisition, retention, and revenue growth through data-driven marketing strategies. The ideal candidate should have a strong understanding of digital advertising, user behavior analytics, and ROI optimization in the fantasy sports ecosystem.

Key Responsibilities:

✅ Paid Media Strategy & Execution

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, Programmatic, Twitter, and Affiliate Networks.
Focus on CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to optimize ad spend.
Scale high-performing channels while continuously A/B testing creatives, targeting, and ad formats.

✅ User Acquisition & Growth

Develop and execute strategies to acquire high-intent fantasy sports users.
Leverage lookalike audiences, retargeting, and interest-based targeting to optimize acquisition.
Track organic vs. paid user ratio and align acquisition strategies accordingly.

✅ Data-Driven Campaign Optimization

Use tools like Google Analytics, AppsFlyer/Branch, Firebase, Adjust, or other MMPs for deep performance tracking.
Analyze CTR, Conversion Rate, Cost Per First Deposit (CPFD), and Deposit Rate to optimize campaigns.
Implement automation and AI-based bidding strategies for maximum efficiency.

✅ Retention & Engagement

Work closely with the CRM & Retention teams to enhance user engagement via push notifications, email marketing, and in-app promotions.
Optimize churn reduction strategies, ensuring high D1, D7, and D30 retention rates.
Leverage data insights to reduce user drop-offs and increase deposits.

✅ Budgeting & ROI Management

Own and manage a multi-million-dollar marketing budget with a focus on high ROI.
Optimize spends across different platforms while maintaining a positive LTV/CAC ratio.
Collaborate with finance and leadership to ensure marketing efficiency.

✅ Creative & Content Strategy

Collaborate with designers and content teams to create high-performing ad creatives, landing pages, and video ads tailored for sports audiences.
Test different ad formats (static, video, carousel, playable ads) to maximize engagement.

✅ Collaboration & Team Leadership

Work closely with Product, Tech, Data Science, and Design teams to align marketing campaigns with user experience.
Manage external agencies, ad networks, and affiliates to scale performance marketing efforts.

Key Requirements:

✔ 5+ years of experience in performance marketing for fantasy sports, gaming, or sports-tech platforms. ✔ Strong expertise in Google Ads, Facebook Ads, Affiliate Marketing, ASO, and Programmatic Advertising. ✔ Deep knowledge of MMPs (AppsFlyer, Adjust, Branch, Firebase) and analytics tools. ✔ Proven experience in managing multi-million-dollar ad spends with a positive ROAS. ✔ Expertise in user segmentation, funnel optimization, and churn reduction. ✔ Strong analytical mindset with proficiency in Excel, SQL, and data visualization tools. ✔ Passion for sports, fantasy gaming, and performance-driven marketing.

Preferred Qualifications:

Experience working in Dream11, MPL, My11Circle, or similar fantasy sports platforms. Strong understanding of fantasy sports user behavior & lifecycle. Hands-on experience with AI-driven marketing automation tools.

Job Type: Full-time

Pay: $500.00 - $600.00 per year

Schedule: