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**Performance Marketing Manager – Fantasy Sports (5+ Years Experience)Job Description:**

We are looking for a **Performance Marketing Manager** with **5+ years of experience** in the **fantasy sports industry** to drive **user acquisition, retention, and revenue growth** through data-driven marketing strategies. The ideal candidate should have a strong understanding of **digital advertising, user behavior analytics, and ROI optimization** in the fantasy sports ecosystem.

**Key Responsibilities:**

✅ **Paid Media Strategy & Execution**

*   Plan, execute, and optimize paid marketing campaigns across **Google Ads, Meta (Facebook & Instagram), YouTube, Programmatic, Twitter, and Affiliate Networks**.
*   Focus on **CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and LTV (Lifetime Value)** to optimize ad spend.
*   Scale high-performing channels while continuously A/B testing creatives, targeting, and ad formats.

✅ **User Acquisition & Growth**

*   Develop and execute strategies to acquire **high-intent fantasy sports users**.
*   Leverage **lookalike audiences, retargeting, and interest-based targeting** to optimize acquisition.
*   Track **organic vs. paid user ratio** and align acquisition strategies accordingly.

✅ **Data-Driven Campaign Optimization**

*   Use tools like **Google Analytics, AppsFlyer/Branch, Firebase, Adjust, or other MMPs** for deep performance tracking.
*   Analyze **CTR, Conversion Rate, Cost Per First Deposit (CPFD), and Deposit Rate** to optimize campaigns.
*   Implement automation and AI-based bidding strategies for maximum efficiency.

✅ **Retention & Engagement**

*   Work closely with the **CRM & Retention teams** to enhance user engagement via push notifications, email marketing, and in-app promotions.
*   Optimize **churn reduction strategies**, ensuring high **D1, D7, and D30 retention rates**.
*   Leverage data insights to **reduce user drop-offs and increase deposits**.

✅ **Budgeting & ROI Management**

*   Own and manage a **multi-million-dollar marketing budget** with a focus on **high ROI**.
*   Optimize spends across different platforms while maintaining a positive **LTV/CAC ratio**.
*   Collaborate with finance and leadership to ensure marketing efficiency.

✅ **Creative & Content Strategy**

*   Collaborate with **designers and content teams** to create high-performing ad creatives, landing pages, and video ads tailored for sports audiences.
*   Test different **ad formats (static, video, carousel, playable ads)** to maximize engagement.

✅ **Collaboration & Team Leadership**

*   Work closely with **Product, Tech, Data Science, and Design teams** to align marketing campaigns with user experience.
*   Manage external agencies, ad networks, and affiliates to scale performance marketing efforts.

**Key Requirements:**

✔ **5+ years of experience** in **performance marketing for fantasy sports, gaming, or sports-tech platforms**. ✔ Strong expertise in **Google Ads, Facebook Ads, Affiliate Marketing, ASO, and Programmatic Advertising**. ✔ Deep knowledge of **MMPs (AppsFlyer, Adjust, Branch, Firebase)** and analytics tools. ✔ Proven experience in managing **multi-million-dollar ad spends** with a **positive ROAS**. ✔ Expertise in **user segmentation, funnel optimization, and churn reduction**. ✔ Strong analytical mindset with proficiency in **Excel, SQL, and data visualization tools**. ✔ Passion for **sports, fantasy gaming, and performance-driven marketing**.

**Preferred Qualifications:**

Experience working in **Dream11, MPL, My11Circle, or similar fantasy sports platforms**. Strong understanding of **fantasy sports user behavior & lifecycle**. Hands-on experience with **AI-driven marketing automation tools**.

Job Type: Full-time

Pay: $500.00 - $600.00 per year

Schedule:

*   8 hour shift

Work Location: Remote