Manager, Trade Marketing and Category Development

Location: Remote with requirement to travel for business needs

Role Purpose

The Trade Marketing & Category Development Manager will assist the Pillar Lead and Marketing team with the channel and customer aspects of delivering the annual operating plan, with a strong focus on delivering the revenue/trade spend budgets, slotting funds allocation and innovation targets across their respective categories and brands. In addition, they will lead, enhance, and drive category strategy by being a thought leader and “go-to” resource for all category trends and merchandising solutions. This role is an integral part of the marketing leadership team and the voice of Sales throughout the S&OP Process. Linked to brand teams with national scope for a set of categories and brands.

Essential Duties And Responsibilities

• Create business development initiatives that will enable the field sales teams to execute brand strategies.
• Develop, implement and track compliance of Channel Pricing Strategies
• Partner with cross functional teams to develop programs with strong incremental sales and ROI while maintaining trade marketing budget.
• Integral participant in Demand Reviews/S&OP leading to monthly consensus forecast
• Ensure trade spend meets objectives within brands to deliver short-term and long-terms financial goals.
• Be a strategic thought partner, deriving insights from of a broad range of data sources including Circana, Spins, Mintel, and other tools to develop category growth platforms, selling stories, category reviews and business reviews and make fact-based assortment, merchandising, pricing, and promotion recommendations to drive category growth.
• Act as a category subject matter expert by possessing a deep knowledge of retailer categories and Hain (meal prep) brands.
• Provide execution lens for innovation projects. Set key customer launch targets and monitor compliance.
• Facilitate communication between field sales and internal cross functional teams to ensure alignment and successful execution.
• Actively monitor execution of plans and intervene when course corrections are required to ensure brand and sales targets are met.
• Act as steward across go-to-market strategy ensuring customer voice is considered.