The Hain Celestial Group

Location: Remote with requirement to travel for business needs 
 
Role Purpose 
 
The Trade Marketing & Category Development Manager will assist the Pillar Lead and Marketing team with the channel and customer aspects of delivering the annual operating plan, with a strong focus on delivering the revenue/trade spend budgets, slotting funds allocation and innovation targets across their respective categories and brands. In addition, they will lead, enhance, and drive category strategy by being a thought leader and “go-to” resource for all category trends and merchandising solutions. This role is an integral part of the marketing leadership team and the voice of Sales throughout the S&OP Process. Linked to brand teams with national scope for a set of categories and brands. 
 
Essential Duties And Responsibilities 
 


* Create business development initiatives that will enable the field sales teams to execute brand strategies.
* Develop, implement and track compliance of Channel Pricing Strategies
* Partner with cross functional teams to develop programs with strong incremental sales and ROI while maintaining trade marketing budget.
* Integral participant in Demand Reviews/S&OP leading to monthly consensus forecast
* Ensure trade spend meets objectives within brands to deliver short-term and long-terms financial goals.
* Be a strategic thought partner, deriving insights from of a broad range of data sources including Circana, Spins, Mintel, and other tools to develop category growth platforms, selling stories, category reviews and business reviews and make fact-based assortment, merchandising, pricing, and promotion recommendations to drive category growth.
* Act as a category subject matter expert by possessing a deep knowledge of retailer categories and Hain (meal prep) brands.
* Provide execution lens for innovation projects. Set key customer launch targets and monitor compliance.
* Facilitate communication between field sales and internal cross functional teams to ensure alignment and successful execution.
* Actively monitor execution of plans and intervene when course corrections are required to ensure brand and sales targets are met.
* Act as steward across go-to-market strategy ensuring customer voice is considered.

Marketing strategies

Functional progamming

Innovation

Compliance

Project management

Forecasting

Data

Growth

Communication Skills

Development

Enterprise Development

Operational Process

Data analysis

Growth strategy

LS Retail

Monitoring

Go-to-market

Financial Analysis

Visual Merchandising

Brand strategy

Executive alignment

Market research

ROI analysis

Manager, Trade Marketing and Category Development