Strategic Staffing Solutions International client is a digital marketing agency based in New York that specializes in helping B2B clients, including media publishers, membership organizations, event organizers, and nonprofits, reach their target audiences effectively. Currently is hiring a Senior Digital Marketing Specialist.

Key Responsibilities:

Campaign Management: Develop HTML emails and oversee demand generation campaigns using HubSpot. Special focus will be on client-sponsored programs including web seminars, research projects, and white papers.
A/B Subject Line Testing: Conduct A/B testing on email subject lines to optimize open and click-through rates.
Landing Page Conversions: Monitor and optimize landing page conversions with the aim of driving higher engagement rates.
Email Lead Nurturing: Create, deploy, and refine targeted email nurturing campaigns. Utilize both external and internal intent data to enhance engagement.
Third-Party and Internal Intent Data: Leverage third-party and internal intent data to better inform campaign strategies and drive higher engagement.
Lead Monitoring: Supervise lead flow, qualification, and handover processes for optimized lead management.
Testing Email Triggers: Implement and test various email trigger scenarios to maximize engagement and conversion.
Account-Based Marketing: Plan and execute Account-Based Marketing programs designed to expedite client pipeline growth.
Target List Development: Collaborate with Audience development teams to compile and segment target account lists.
Customized Campaigns: Create bespoke 1-to-1 and 1-to-few marketing campaigns aimed at high-priority accounts and market segments.
Campaign Analytics: Evaluate and adjust key performance metrics like CPA and ROI.

Qualifications:

2-3+years of specialized experience in B2B demand generation, ideally with a HubSpot, Omeda and MailChimp focus.
3-5years of total Marketing experience, particularly in a events or subscriptions in B2B environment.
Demonstrable expertise in A/B testing, conversion rate optimization, and using intent data to drive campaign engagement.
Strong background in managing programs such as webinars, white papers, and research initiatives.
Outstanding team collaboration skills and experience in cross-functional partnerships.
Familiarity with other marketing automation tools like HubSpot, MailChimp, Marketo, Omeda, Silverpop, or Eloqua is a plus.
Ability to work efficiently under pressure in a fast-paced setting.
Exceptional attention to detail and strong organizational skills.
Prior client-facing experience is highly desirable.

Company offers:

🌍 Global Exposure

Work alongside an international team and gain invaluable cross-cultural experience, expanding your professional horizons and network.

🌆 Team Gatherings in New York

The team gatherings in New York City offer a perfect blend of work and play—connect, collaborate, and explore the city that never sleeps with colleagues!

🤝 Supportive Team Culture

The team that genuinely cares about each other's success and well-being. From day one, you’ll have the mentorship and encouragement you need to thrive.

💰 Competitive Salary

Earn up to €3000 Gross per month, reflecting your skills, dedication, and potential in a rewarding role.