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Strategic Staffing Solutions

Strategic Staffing Solutions International client is a digital marketing agency based in New York that specializes in helping B2B clients, including media publishers, membership organizations, event organizers, and nonprofits, reach their target audiences effectively. Currently is hiring a Senior Digital Marketing Specialist.

 

Key Responsibilities:

* Campaign Management: Develop HTML emails and oversee demand generation campaigns using HubSpot. Special focus will be on client-sponsored programs including web seminars, research projects, and white papers.
* A/B Subject Line Testing: Conduct A/B testing on email subject lines to optimize open and click-through rates.
* Landing Page Conversions: Monitor and optimize landing page conversions with the aim of driving higher engagement rates.
* Email Lead Nurturing: Create, deploy, and refine targeted email nurturing campaigns. Utilize both external and internal intent data to enhance engagement.
* Third-Party and Internal Intent Data: Leverage third-party and internal intent data to better inform campaign strategies and drive higher engagement.
* Lead Monitoring: Supervise lead flow, qualification, and handover processes for optimized lead management.
* Testing Email Triggers: Implement and test various email trigger scenarios to maximize engagement and conversion.
* Account-Based Marketing: Plan and execute Account-Based Marketing programs designed to expedite client pipeline growth.
* Target List Development: Collaborate with Audience development teams to compile and segment target account lists.
* Customized Campaigns: Create bespoke 1-to-1 and 1-to-few marketing campaigns aimed at high-priority accounts and market segments.
* Campaign Analytics: Evaluate and adjust key performance metrics like CPA and ROI.

 

Qualifications:

* 2-3+years of specialized experience in B2B demand generation, ideally with a HubSpot, Omeda and MailChimp focus.
* 3-5years of total Marketing experience, particularly in a events or subscriptions in B2B environment.
* Demonstrable expertise in A/B testing, conversion rate optimization, and using intent data to drive campaign engagement.
* Strong background in managing programs such as webinars, white papers, and research initiatives.
* Outstanding team collaboration skills and experience in cross-functional partnerships.
* Familiarity with other marketing automation tools like HubSpot, MailChimp, Marketo, Omeda, Silverpop, or Eloqua is a plus.
* Ability to work efficiently under pressure in a fast-paced setting.
* Exceptional attention to detail and strong organizational skills.
* Prior client-facing experience is highly desirable.

 

Company offers:

🌍 Global Exposure

Work alongside an international team and gain invaluable cross-cultural experience, expanding your professional horizons and network.

🌆 Team Gatherings in New York

The team gatherings in New York City offer a perfect blend of work and play—connect, collaborate, and explore the city that never sleeps with colleagues!

🤝 Supportive Team Culture

The team that genuinely cares about each other's success and well-being. From day one, you’ll have the mentorship and encouragement you need to thrive.

💰 Competitive Salary

Earn up to €3000 Gross per month, reflecting your skills, dedication, and potential in a rewarding role.