Growth Manager/Digital Marketing Lead

Growth Manager / Digital Marketing Lead

About Us
State of Digital Publishing (SODP) is a global community and publication helping media and publishing professionals thrive. Through online events, webinars, research, reviews, and branded campaigns, we provide insights and strategies that drive sustainable growth.

The Role
We’re seeking a part-time Growth Manager / Digital Marketing Lead to drive performance and audience growth across our core initiatives. You’ll design and run multi-channel campaigns, optimize funnels for events, research, and branded content, and use data-driven insights to scale acquisition, engagement, and monetization.

Key Responsibilities

• Grow and engage audiences via SEO, email, automation, social, and partnerships.
• Drive registrations, downloads, and leads for webinars, surveys, and online/offline events.
• Set up and manage automation workflows (email sequences, survey follow-ups, event reminders, lead nurturing).
• Support branded campaigns with marketing strategies that deliver measurable ROI.
• Lead A/B tests, track KPIs (acquisition, retention, CAC, LTV), and optimize funnels.
• Collaborate with editorial on content, reviews, and research to amplify growth.

What We’re Looking For

• 3–5+ years in growth marketing, digital marketing, or audience development (media, publishing, or B2B events preferred).
• Hands-on experience with SEO, automation setup, paid campaigns, and analytics (GA4, Mixpanel, Looker).
• Proven ability to run and optimize growth experiments and outreach campaigns.
• Strong communication skills and cross-functional collaboration.

Desirable

• Understanding of the digital publishing ecosystem (SEO, ad-tech, branded content).
• Experience in growing online communities, events, or memberships.
• Background in content writing or editorial work — ability to align growth strategies with compelling narratives.
• Familiarity with CRM tools and event management platforms.

Preferred Tools Stack
Automation & CRM: HubSpot, ActiveCampaign, Mailchimp, Zapier, Airtable

Analytics: GA4, Mixpanel, Looker Studio

CMS & Content: WordPress, SurferSEO, Canva

Events & Surveys: Eventbrite, Typeform, Google Forms, LinkedIn Events

Collaboration: Slack, ClickUp, Notion, Google Workspace

Why Join Us?

• Shape the growth strategy of a leading digital publishing hub.
• Collaborate with global publishers, innovators, and partners.
• Lead impactful campaigns across events, research, branded content, and reviews.
• Flexible, remote-first culture where your work drives direct impact.