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Smart Workforce Academy
Smart Workforce Academy

Marketing and Communications Manager

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Manager

Tech stacks

Marketing strategies
Automation
Database
+24

Permanent role
4 days ago
Apply now

Position: Marketing and Communications Manager

Reports to: Senior MCM/CMO

Place of Work: Remote

Working Hours: Monday to Friday - 6am-2pm SAST

Salary: R25 000 per month

Start date:  As soon as possible

Key Responsibilities:

~Platform and Content Management

  • Regularly update and optimise customer-facing platforms, ensuring they’re user-friendly and SEO-optimised to increase visibility and webinar registrations.
  • Develop and implement lead magnets and innovative scripts to attract new leads.
  • Identify and leverage emerging marketing channels to keep Integrity Property Investment at the forefront of the industry.

~Webinar Registration and Client Engagement

  • Strategise and execute campaigns to drive webinar registrations through compelling content and targeted outreach.
  • Manage client interactions following registration to enhance engagement and customer experience.
  • Develop comprehensive pre- and post-webinar processes, including tracking registrations, responding to client messages, and preparing sales follow-up reports.

~Email Campaigns

  • Write and schedule innovative email scripts to engage and nurture the existing database.
  • Maintain a strategic calendar for email campaigns and ensure all communications are timely, relevant, and aligned with brand objectives.
  • Conduct market research to keep campaigns current and competitive.

~Social Media and Brand Awareness

  • Regularly update and manage social media platforms with engaging content to promote webinars and brand initiatives.
  • Research and implement new platforms to broaden brand reach and enhance customer engagement.
  • Plan and manage campaigns that align with Integrity Property Investment's goals and objectives.

~Weekly Marketing Meetings

  • Prepare weekly slide decks showcasing campaign performance, KPIs, and actionable insights.
  • Present updates, provide feedback, and lead discussions on ongoing and upcoming campaigns.

~CRM System and Automation Management

  • Oversee the CRM system, including automation setups, nurture sequences, and landing pages.
  • Develop forms, landing pages, and email campaigns that support lead nurturing and client engagement.

~Website Management

  • Ensure the website is consistently updated with SEO-friendly, client-centric content.
  • Monitor and implement trending website features, ensuring mobile compatibility and brand consistency.
  • Collaborate with the design team to create new pages and content as needed.

~Brand Identity and Competitor Analysis

  • Maintain a clear and consistent brand identity across all channels, updating logos, colors, and themes as necessary.
  • Conduct regular competitor analyses, identifying effective strategies to keep Integrity Property Investment ahead of the market.

~Team Collaboration and Support

  • Collaborate with team members to meet shared goals and support individual projects.
  • Provide assistance to ensure team deadlines are met, contributing to group success.

Required Skills and Qualifications:

  • Education: BCom degree in Marketing or a related field, or equivalent experience.
  • Minimum 3-5 years experience in a similar role
  • Proven experience in marketing and communications and results achieved
  • Strong understanding of CRM systems, email marketing, social media management, and SEO.
  • Excellent written and verbal communication skills.
  • Ability to stay current with market trends and leverage insights to drive brand growth.
  • Proficient in using marketing tools and platforms to manage content, track KPIs, and generate reports.
  • Team-oriented with a proactive approach to supporting colleagues.

Only individuals with a stable internet connection, their own laptop, a suitable home office setup, and backup power should apply, as this is a remote role.

📩 Send your resume to:

info@smartworkforcesolutions.com.au

About Smart Workforce Academy

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