Smart Workforce Academy

Position: Marketing and Communications Manager

Reports to: Senior MCM/CMO

Place of Work: Remote

Working Hours: Monday to Friday - 6am-2pm SAST

Salary: R25 000 per month

Start date:  As soon as possible

 

Key Responsibilities:

~Platform and Content Management

* Regularly update and optimise customer-facing platforms, ensuring they’re user-friendly and SEO-optimised to increase visibility and webinar registrations.
* Develop and implement lead magnets and innovative scripts to attract new leads.
* Identify and leverage emerging marketing channels to keep Integrity Property Investment at the forefront of the industry.

 

~Webinar Registration and Client Engagement

* Strategise and execute campaigns to drive webinar registrations through compelling content and targeted outreach.
* Manage client interactions following registration to enhance engagement and customer experience.
* Develop comprehensive pre- and post-webinar processes, including tracking registrations, responding to client messages, and preparing sales follow-up reports.

 

~Email Campaigns

* Write and schedule innovative email scripts to engage and nurture the existing database.
* Maintain a strategic calendar for email campaigns and ensure all communications are timely, relevant, and aligned with brand objectives.
* Conduct market research to keep campaigns current and competitive.

 

~Social Media and Brand Awareness

* Regularly update and manage social media platforms with engaging content to promote webinars and brand initiatives.
* Research and implement new platforms to broaden brand reach and enhance customer engagement.
* Plan and manage campaigns that align with Integrity Property Investment's goals and objectives.

 

~Weekly Marketing Meetings

* Prepare weekly slide decks showcasing campaign performance, KPIs, and actionable insights.
* Present updates, provide feedback, and lead discussions on ongoing and upcoming campaigns.

 

~CRM System and Automation Management

* Oversee the CRM system, including automation setups, nurture sequences, and landing pages.
* Develop forms, landing pages, and email campaigns that support lead nurturing and client engagement.

 

~Website Management

* Ensure the website is consistently updated with SEO-friendly, client-centric content.
* Monitor and implement trending website features, ensuring mobile compatibility and brand consistency.
* Collaborate with the design team to create new pages and content as needed.

 

~Brand Identity and Competitor Analysis

* Maintain a clear and consistent brand identity across all channels, updating logos, colors, and themes as necessary.
* Conduct regular competitor analyses, identifying effective strategies to keep Integrity Property Investment ahead of the market.

 

~Team Collaboration and Support

* Collaborate with team members to meet shared goals and support individual projects.
* Provide assistance to ensure team deadlines are met, contributing to group success.

 

Required Skills and Qualifications:

* Education: BCom degree in Marketing or a related field, or equivalent experience.
* Minimum 3-5 years experience in a similar role
* Proven experience in marketing and communications and results achieved
* Strong understanding of CRM systems, email marketing, social media management, and SEO.
* Excellent written and verbal communication skills.
* Ability to stay current with market trends and leverage insights to drive brand growth.
* Proficient in using marketing tools and platforms to manage content, track KPIs, and generate reports.
* Team-oriented with a proactive approach to supporting colleagues.

 

Only individuals with a stable internet connection, their own laptop, a suitable home office setup, and backup power should apply, as this is a remote role.

 

📩 Send your resume to:

info@smartworkforcesolutions.com.au

Marketing strategies

Automation

Database

Scripting language

Project management

Website content

Email campaigns

Support

Research

Customer Care

Brand identity

Team collaboration

Market research

Social media management

Communication Skills

Growth

Communications

Content management

Lead generation

Brand marketing

Data analytics

Campaign management

Digital marketing

Content strategy

Performance Monitoring

Marketing and Communications Manager