RCI-FB-62545-1 Program Manager (Marketing GTM)

Job Code : RCI-FB-62545-1

Job Title: Program Manager

Location: Remote

Duration: 06 Month extension possible based on needs and performance

Minimum Salary: $60.00 Per Hourly

Maximum Salary: $70.00 Per Hourly

Remote

Job Description

• The Client Marketing team drives preference and everyday usage for Client products through full-channel marketing to drive cultural relevance and accelerate business results.
• We are seeking an experienced Program Manager to bridge the gap between our marketing channel portfolio (in-app and off) and Client’s marketing and product teams.
• This Program Manager will be a key operational partner and the main liaison between Channel Foundations, Marketing, and Product teams, leading our GTM and editorial calendars, and integrated campaign rollouts.
• The ideal candidate has demonstrated ability to lead an effective cross-functional process for managing marketing calendars and campaigns, and the right mix of brand and product knowledge to lead execution end-to-end.
• Excellent communication skills and comfort with ambiguity are a must.
• It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Responsibilities

• Builds and maintains Client Marketing’s editorial and GTM calendars across Product Marketing, Brand, Social, Comms, Creator Marketing, and Product teams.
• Oversees the end-to-end execution of 360 campaigns to ensure stakeholders are on track with commitments, and helps identify areas for improvements that scale the team and reduce campaign time-to-launch.
• Owns and optimizes the Channel Foundation team’s processes, workflows, and guidelines for leveraging owned channels and shared/paid channels with marketing stakeholders, as well as creative development in partnership with Brand Ops, Legal, and Policy stakeholders.
• Manages the day-to-day relationships with Client’s various internal and external stakeholders, proactively driving alignment on priorities, key dates, action items, and ensuring projects remain on-time and on strategy.
• Leads execution and documentation of all elements of each campaign from start to finish, including work-back plans, technical requirements, reporting, and internal comms with all stakeholders.
• Plans and hosts creative workshops with internal XFN and agency partners to define creative approach for Drive Windows and/or bespoke campaigns as-needed.

Qualifications

• 10+ years of experience as a program manager, or related discipline, for consumer technology.
• Detail-oriented and experienced at pushing forward multiple projects with detailed requirements at once.
• Experience leading project plans across multiple functions – marketing, brand, design, product, and engineering.
• Experience building, identifying, and/or maintaining measurement systems with data scientists.
• Impact-oriented and experienced with data, A/B testing, as well as reporting on results.
• Excellent verbal and written communication skills with the ability to communicate business results and recommendations clearly and effectively to all levels within the organization.
• Ability to collaborate cross-functionally, experience working with both technical and non-technical stakeholders.

Must-Have Skills

• Detail and Process Oriented Mindset: The ability to build and maintain end-to-end both
• long-term strategic calendars (Editorial, GTM) and shorter term project plans (campaigns, 360 marketing initiatives), from process & workflow development to day-to-day tracking to execution & reporting.
• Cross-Functional Collaboration: Strong partnership skills to work with various teams, including marketing, brand, social, comms, product, and engineering, to execute on bespoke campaigns and broader 360 marketing initiatives.
• Analytical and Problem-Solving Skills: Ability to tackle complex problems with a strategic mindset, create thoughtful recommendations, and action plans for solving those problems, using data and insights to inform decision-making.