Email Marketing Specialist

Email Marketing Specialist

Duration: 5 months to start

Pay: ~$45/hour, DOE (W2 and benefit options)

Responsibilities

• Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases.
• Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.
• Securely manage and upload contacts lists.
• Hand-code HTML from text documents into emails.
• Assist in the creation of templates, automations, quality control and dynamic campaigns as needed.
• Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed.
• Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc.

Minimum Qualifications

• Bachelor’s degree or equivalent experience.
• A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
• Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
• Experience in Salesforce Marketing Cloud Email Studio
• Strong project management skills
• Some A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
• Experience with responsive design for email.
• Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
• Ability to learn and execute company-specific email production processes quickly and accurately.

Preferred Qualifications

• Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
• Salesforce Marketing Cloud Email Specialist certification is preferred
• Experience using AmpScript is a plus
• Some SQL knowledge is preferred
• Working knowledge of CloudPages and JavaScript is preferred