Planet Interactive

Email Marketing Specialist

Location: Remote - open to candidates in EST time zone

Duration: 5 months to start

Pay: ~$45/hour, DOE (W2 and benefit options)

Planet Interactive's client a not-for-profit educational organization, is looking for a Email Marketing Specialist. This position will be 40 hours a week and accepting candidates located in Eastern Time Zone.

Responsibilities

* Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases.
* Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.
* Securely manage and upload contacts lists.
* Hand-code HTML from text documents into emails.
* Assist in the creation of templates, automations, quality control and dynamic campaigns as needed.
* Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed.
* Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc.

 

Minimum Qualifications

* Bachelor’s degree or equivalent experience.
* A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
* Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
* Experience in Salesforce Marketing Cloud Email Studio
* Strong project management skills
* Some A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
* Experience with responsive design for email.
* Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
* Ability to learn and execute company-specific email production processes quickly and accurately.

 

Preferred Qualifications

* Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
* Salesforce Marketing Cloud Email Specialist certification is preferred
* Experience using AmpScript is a plus
* Some SQL knowledge is preferred
* Working knowledge of CloudPages and JavaScript is preferred

Marketing strategies

Cloud

HTML/CSS

Project management

Salesforce

Testing

Email campaigns

Data

Automation

Responsive Design

JavaScript

Editing & Proofreading

User journey mapping

Data privacy

Quality Engineer

Web Development

Analytics

Marketing Automation

Web analytics

Project documentation

A/B testing

Amp script 

Email Marketing Specialist