Performance Marketing Specialist

Performance Marketing Specialist

Type: Full-time

Job Location: Bengaluru, India

Years of Experience: 3+ years

Note: If you believe you have what it takes to join a start-up, take a challenging opportunity, and stand out from thousands of other applicants, please send your resume, your approach to media planning, and why you are the right fit for a 60-second intro video to careers@pipelinevelocity.com

Who Are We?

Pipeline Velocity answers every small company and startup's top challenge: building predictable revenue and customer growth and improving brand value. With our revolutionary Revenue Marketing as a Service, we help economically generate predictable growth for start-ups and small companies. We develop and implement effective go-to-market strategies without requiring massive marketing spending. As the Dream Marketing Team for every start-up and small business, we are committed to reshaping the digital and revenue marketing future through affordable services and accountability for global companies.

Our Company Culture: Customer and Employee First

At Pipeline Velocity, our success is driven by our people. We prioritize creating a thriving working culture that ensures our customers' and employees' happiness, safety, and value. Recognizing that our people are the backbone of our business, we invest in their development and provide the necessary resources for their success. With strong relationships and a dedicated team, we are proud of the service levels we deliver to our customers. Their hard work and dedication are truly valued at Pipeline Velocity every day.

Our Team Culture

We are a mission-driven team committed to being the fastest-growing marketing services company. Our culture promotes collaboration, innovation, and excellence. With builders, problem solvers, and visionary minds, we work collectively to deliver exceptional results for our customers and partners. We embrace accountability and continuously improve our processes and strategies through data-driven decisions and customer-focused innovation. Our passion drives us to stay ahead of the curve, constantly striving to provide the best possible service to our customers. We are confident our commitment to excellence will lead us and our customers to success.

Primary Expectations

Campaign Architect: This pro-level position requires advanced campaigning expertise and experience across digital channels. You would manage numerous campaigns and channel accounts across all our customers (B2B & B2C) with budgets ranging from $1000 to $100,000 monthly.

Core Job Responsibilities

1. Campaign Management: Develop, manage, and optimize end-to-end PPC, Search, Pmax, & Retargeting campaigns across Google Ads, LinkedIn, and Meta Ads.
2. Omni-channel Marketing: Build a framework that connects channels and campaigns across the funnel.
3. End-to-End Media Planning: Create and execute media plans for B2B, B2C, and D2C customers, considering budgets, goals, and target audiences.
4. Performance Tracking: Build Predictive intelligence by Monitoring deep campaign performance, analyzing granular data, and providing actionable insights for ongoing improvement.
5. Technical Expertise: Troubleshoot and resolve campaign-related issues, ensuring all platforms are utilized effectively.
6. A/B Testing: Conduct experiments on creatives, targeting, and bidding strategies to maximize ROI.
7. Collaboration: Work closely with designers to create visually engaging ads and landing pages.
8. Reporting: Generate detailed campaign reports with performance metrics and recommendations for stakeholders.

What Makes You a Better Fit?

• Effective Communication is the most critical part of this job

• Hands-on experience managing numerous channels and customers through end-to-end campaigns on Google Ads, Meta Ads, and LinkedIn Ads.

• Hand-on experience managing end-to-end tech stack - Setup and manage across Google Tag Manager, Google Analytics, Pixel, and others.

• Proven expertise and accountability in media planning for diverse customer types (B2B, B2C, D2C).

• Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.

• Exceptional organizational skills to manage multiple campaigns and deliverables.

• Passionate about digital marketing challenges.

Technical Expertise

• Ad Platforms: Google Ads, Meta Ads Manager (IG included), LinkedIn Campaign Manager. Taboola & Outbrain is a plus
• Analytics Tools: Google Tag Manager, Google Analytics, Microsoft Clarity, Looker Studio, Hotjar
• Other Tools: CRM Integration, A/B testing tools, audience segmentation platforms, and reporting tools

Skillset Over Education

A four-year degree is not always the most accurate measure of an individual's qualifications. We prioritize skill-based hiring, recognizing certifications, internships, on-the-job training, and self-directed learning as equally valuable indicators of expertise. If you can demonstrate your technical skills and strategic thinking, you're the candidate we seek.